A guide on how partnerships can help agencies achieve faster and more sustainable growth

1. THE POWER OF AGENCY
PARTNERSHIPS
BY CURIOUS CAT DIGITAL

2. THE AGENCY WORLD IS FIERCELY COMPETITIVE

3. WE ALL FIGHT TO WORK WITH THE BIGGEST
BRANDS

4. WE ALL WANT THE BIGGEST SHARE OF OUR
CLIENTS BUDGETS

5. WE ALL WANT TO RETAIN OUR CLIENTS AND NOT
LOSE THEM TO EACH OTHER

6. FIRST AND FOREMOST THOUGH WE ALL WANT
“TO DELIVER A FIRST CLASS
EXPERIENCE AND HAVE OUR
CLIENTS RAVE ABOUT US”

7. WELL WHAT IF WE COULD ACHIEVE ALL OF THESE
THINGS WITHOUT THE STRESS OF……
 HIRING EXPENSIVE SPECIALISTS
 PAYING EXPENSIVE CONSULTANTS
 WORKING OUR STAFF TO THE BONE
 HIRING MORE SALES PEOPLE
 OUTSOURCING TO UNKNOWN QUANTITIES

8. SHHHHHH…WE HAVE THE WORST KEPT SECRET IN
THE AGENCY WORLD

9. IT’S THE BEST WAY OF WINNING NEW BUSINESS
AND THE BEST WAY OF KEEPING CLIENTS… HAPPY

10. LIKE ANY PROBLEM THE FIRST STEP IS ADMITTING
YOU HAVE ONE

11. YOUR AGENCY CAN NEVER BE A SPECIALIST AT
EVERYTHING
YOU KNOW WHAT THEY SAY
ABOUT “JACK OF ALL TRADES”

12. COMPETING AND NOT COLLABORATING…. IT JUST
AIN’T CRICKET
“FOR ME ITS IMPORTANT TO BUILD GOOD PARTNERSHIPS
RATHER THAN SCORE CENTURIES. ONCE YOU HAVE THOSE
PARTNERSHIPS YOU WILL ALSO GET CENTURIES”
MS DHONI

13. SO LET’S BUILD PARTNERSHIPS… IT’S REALLY EASY

14. PARTNERSHIP STRATEGY

15. LOOK AT YOUR AGENCY AND UNDERSTAND YOUR
STRENGTHS…… AND WEAKNESSES

16. THINK GEOGRAPHICALLY AND UNDERSTAND
YOUR LIMITATIONS

17. LOOK FOR PARTNERS WHO CAN COMPLEMENT
YOUR OFFERING

18. HERE’S A REALLY OBVIOUS EXAMPLE

19. WEBSITE DEVELOPMENT AGENCIES THAT DON’T
HAVE SEO SPECIALISTS
“BUILD THEM AND THEY WILL COME”
“YEAH RIGHT!”

20. PARTNER WITH A SPECIALIST DIGITAL MARKETING
AGENCY THAT DOESN’T OFFER WEBSITE DEVELOPMENT

21. SO WHAT MAKES US THE EXPERTS?
WELL…95% OF OUR NEW BUSINESS COMES FROM OUR PARTNERS AND
95% OF OUR REFERRALS GO TO OUR PARTNERS
NOT BAD EH?

22. WHAT’S EVEN BETTER?
 WE DON’T HAVE TO HIRE SALES PEOPLE
 WE GET INSTANT CREDIBILITY WITH PROSPECTS
 COLD CALLING?…NO CHANCE!

23. SO LET’S DO IT
LET’S BUILD A NETWORK OF SPECIALIST AGENCIES WHO CAN…
 HELP EACH OTHER GROW
 DELIVER CRAZY-GOOD RESULTS FOR CLIENTS
 SHARE SUCCESS
 BUILD AMAZING RELATIONSHIPS

24. LET’S HELP EACH OTHER BE AMAZING
“GIVE US A MEOW”
CURIOUS CAT DIGITAL
MEOW@CURIOUSCATDIGITAL.CO.UK
0330 330 1947