Online marketing involves promoting products or services over the Internet. It has become increasingly important as internet usage has grown exponentially, with there now being more internet addresses than people on Earth. Online marketing offers several benefits for businesses, including easier customer reach, personalized campaigns, and lower overall marketing expenses. Common online marketing techniques include social media marketing, email marketing, affiliate marketing, banner ads, and search engine marketing. Success can be measured through metrics like click-through rates and increases in traffic and sales. Web analytics is also important for understanding return on investment from online campaigns.

1. ONLINE MARKETING
Nilotpal Paul

2. Discussion Topics
Internet Usage Stats
What is online marketing?
Importance of online marketing
Different online marketing techniques
What/How to measure success?
Online Marketing and Web Analytics

3. Internet Usage Statistics

4. What is Online Marketing?
Online Marketing is the marketing of products or
services over the Internet ---- Wikipedia

5. Importance of Online Marketing
Some Interesting facts:
There are more addresses than there are people on
Earth. The current global population stands at more
than 6.7 billion
There are about 150 web addresses per person in
the world.
If you spent just one minute reading every website in
existence, you’d be kept busy for 31,000 years.
Without any sleep.

6. Online Marketing for Retail
Easier to reach out to the customers
Personalized marketing campaigns made possible
Online marketing can be used to drive and
augment store sales
Brand awareness
Reach out to the secondary customers
Connect with the younger customer segments

7. Benefits of Online Marketing
Generate exposure for business
Increased Traffic
New Business Partnership
Rise in Search Rankings
Generate more Demand
Reduce Overall Marketing Expense
Increased Business

8. Different Online Marketing Techniques
Online
Marketing
Viral/Social Affiliate Banner
Email Marketing Media Marketing Marketing SEM
Marketing
Organic
Paid

9. Online Marketing Augmenting Sales
Offline Brand Awareness Offline Marketing Activity
New Repeat
Customer Customer

10. What/How to measure success?
Banner Ads: Click Through Rates and Increase in
Natural Traffic
Email Marketing: Click Through Rates
Affiliate Marketing: Click Through Rate and
Conversion
Social Media Marketing: Increase Brand Awareness
Search Engine Marketing: Click Through Rate and
Increase in Traffic

11. Online Marketing and Web Analytics
Web Analytics helps in understanding the ROI from
the Online Marketing Campaigns
Key Metrics : Traffic, Page Level Metrics, Campaign
Metrics
KPI : Total Demand, Win$ (Web Influence Store
Sales)

12. Online Marketing Optimization
A/B , Multivariate Testing
Behavioral Targeting
Demographics Targeting
SEO

13. THANK YOU