Professionals in LinkedIn and in Twitter Training
Place and time: November 26, 2021 in Vapriikki, Tampere
Customer: Business Tampere & Visit Tampere
Trainer: Pauliina Mäkelä, Kinda Oy
Topics
Goals of our LinkedIn and Twitter Training
To inspire us all to communicate about our know-how in LinkedIn and in Twitter,
To get ideas how to use the different possibilities in LinkedIn and in Twitter and
To have conversations about our afternoon’s topics.
Why are we using Social Media?
Advantages of Social Media
Attending in Twitter and in LinkedIn
Brandsome.fi
LinkedIn
Twitter
Diigo
2. @PauliinaMakela
Goals of our LinkedIn and
Twitter Training
2
•To inspire us all to communicate about our
know-how in LinkedIn and in Twitter,
•To get ideas how to use the different
possibilities in LinkedIn and in Twitter and
•To have conversations about our afternoon’s
topics.
•Do we have same goals today?
4. @PauliinaMakela
4
LinkedIn, Twitter & SlideShare
in Use
•15 100 Twitter followers in personal profile
https://twitter.com/PauliinaMakela
• 2 000 Twitter followers in company profile
https://twitter.com/Kindafi
•11 200 LinkedIn contacts in personal profile
http://fi.linkedin.com/in/pauliinamakela
• 600 LinkedIn followers in company page
https://www.linkedin.com/company/kinda-oy/
• 970 SlideShare followers in personal profile
https://www.slideshare.net/Pauliinamakela
31. @PauliinaMakela
Social selling
1. Optimise your LinkedIn and Twitter profiles
(photo, banner, bio, summary, etc)
2. Connect/follow and build your network
3. Interact with your network for credibility and
trust, tell stories
4. Create and share quality content regularly
31
33. @PauliinaMakela
Content usability & accessibility 2/2
Avoid link text like “Click Here,”
“More,” and “Read More.” These
kinds of links can be confusing
when a screen reader reads them
out of context.
52. @PauliinaMakela
•find and share content to the news feed and
to the groups
•comment and react to the content from
others
•have conversions in person’s updates and in
the groups
•keep your resume up to date
•network by sending and accepting the
invitations
When using LinkedIn, you can 1/2
53. @PauliinaMakela
•send private messages
•ask and get recommendations for your work
and your skills
•find a new job
•find new employees, customers, co-
operation partners and positions of
responsibilities
•create content as a professional about your
own themes.
When using LinkedIn, you can 2/2
61. @PauliinaMakela
•tweet your opinions, thoughts, ideas, public
notes, links, news, articles, blogs, job ads,
polls and videos
•do live videos and voice tweets
•follow other users
•use words or hashtags to search and find
interesting content to read and to tweet
and accounts to follow
•share content with retweets or quates
When using Twitter, you can 1/2
62. @PauliinaMakela
•like others’ tweets
•discuss in your own tweets and others’
tweets
•create your own lists, be a member in
somebody’s lists and follow somebody’s lists
•create moments/curated stories
•send private messages
•create content as a professional about your
own themes.
When using Twitter, you can 2/2