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• Caprimo 30 years on the market
• The Caprimo assortment
• Caprimo Trade Marketing
• Frappé & Ice cream
Content
• 1985, MD Foods, launch 5
different chocolate beverages
• The brand name Caprimo was
inspired by Capri in Italy
• Hottest trend in the 80´s;
Cappuccinos. Caprimo launch
the first vending Cappuccino
on the market
• Caprimo offers all full range for
your vending business
30 years on the market!
Consistency
Consistent quality
– in taste and functionality.
Functionality
High functionality in
the whole range
Business mentality
Increased cup sales
when switching from
soup or tea to a
Caprimo Cappuccino
Taste
Balanced and
appealing taste.
Variety
Same dosage for
flavored cappuccinos –
gives possibility to
easily switch between
flavors.
Quality
High quality
ingredients
The brand values of Caprimo
Cappuccino
Typically 1/3 part espresso to 2/3 part frothed milk in a 5 ounce cappuccino
cup,
then top the Cappuccino with foam from the frothed milk.
Cappuccino can be garnished with a light sprinkle of ground chocolate,
cocoa powder, cinnamon, nutmeg or vanilla powder.
Or just…
How to make a Cappuccino
…use the ready-made mix of
Caprimo Cappuccino!
THE UNRIVALLED TASTE OF
A TRADITIONAL ITALIAN CAPPUCCINO
Always Hard to Resist!
Flavoured Cappuccinos
Movie
Cappuccino Vanille
A milky drink with soft
undertones of coffee
and vanilla, creating a
frothy drink for all
moments of
the day.
Appealing to especially
young adults. A trendy
choice for your
vending machine.
Cappuccino Caramel
You´ll melt for a
heavenly sweet
cappuccino
carammmmel!
The mouth-watering
smell of caramel and
the appealing
creaminess of this
flavoured cappuccino
will have your
customers taste buds
Cappuccino Noisette
Extreme nutty
pleasure! Your
customers try it once
and they will be
hooked for ever!
This is the ultimate
hazelnut flavoured
cappuccino experience
Cappuccino Choco Mint
Pure indulgence with
a dash of freshness!
Caprimo sets the
new trend, with a
wonderfully refreshing
innovation.
Irish Cappuccino
Discover the taste of
a new classic!
Caprimo Irish
Cappuccino
is combining the
creaminess of milk
powder, the sweetness
of sugar and that extra
kick of Irish Cream
flavour.
Caprimo Choco Drinks
Choco Purple
Mild and milky
Choco Red
Sweet & Delightful
Choco Green
Full harmony
Caprimo Teas
Lemon Tea
The delicious bittersweet
symphony of a refreshing
lemon tea is always hard
Wild Fruit Tea
Go wild over the
heart-warming taste of
wild fruit tea
Pleasure Drinks!
Crème Brûlée
Deliciously sweet with
a creamy mouthfeel:
Crème Brûlée is like a
drinkable dessert
Unique recipes!
1 product –several
new selections in your
machine!
Chai Latte
A daring taste with
a dash of cinnamon,
clove & cardamom
One product make you
get more than one
selection in you
machine!
Special Blend Irish
Caprimo developed a
well balanced tasting
product combining the
creaminess of milk
powder, the sweetness of
sugar and the extra kick
of Irish Cream flavour.
And this completely
without coffee! Which
means no coffee tax! And
suitable for young people!
Organic range
Make a healthy and sustainable
choice in favor of our
environment
Choose an organic product that
also gives your vending range a
unique boost, attracting new
customers
and open up new markets.
Organic Coffee
Caprimo Organic
Fairtrade Coffee is a
tasty 100% Robusta
coffee
Organic Choco
The pure organic
ingredients give the
beverage a rich
cocoa (16,5%)
flavour
and superior quality.
Caprimo Organic
Choco has a
harmonious taste of
cocoa and sugar that
appeals to all
chocolate lovers.
Organic Milk
100% pure skimmed
milk powder.
Caprimo Organic milk
has a great rich milk
flavor with a smooth,
creamy and stable
foam.
Instant coffee
STRONG & INTENSE
Café Primo is a dark roasted coffee
with a strong espresso-like flavour, a
full body and a moderate after taste.
The rich taste of the instant freeze
dried coffee comes from specially
chosen 100% Arabica beans from
Brazil.
FINE & PROFOUND
Café Fino has a soft and rich taste
that comes from especially selected
coffee of the highest quality, a fine
blend of Arabica and Robusta coffee.
Topping, Creamer & Whitener
Caprimo Topping
Excellent Topping with a sweet note.
Delicious creamy with a nice foam.
Caprimo Topping Creamer
Combine the best from the Toppings and
Whitener products. Nice foam and excellent
functionality.
Caprimo Creamer
A pleasant, quality whitener with a creamy
mouth feel and rich taste.
Caprimo Whitener
Brings along with the whiteness a delicious
round taste to the coffee. Excellent
functionality. A really high quality Whitener
How do you get a delicious Cappuccino,
Café Latte, Macchiato….
Instant coffee 2 g/150 ml water Caffé Latte Cappuccino Coffee with Milk
Milk
Caprimo Organic Milk 10-12 g 8-10 g 4-6 g
Topping
Caprimo Topping 10-12 g 8-10 g 4-6 g
Topping Creamer
Caprimo Topping Creamer 8-10 g 6-8 g 3-5 g
Whitener
Caprimo Whitener
7-9 g 4-6 g 1-3 gCaprimo Whitener NDC
Caprimo Creamer
• Machine-branding & Name tabs
• Wobblers & stickers
• Posters
• Table tents
• Movie for your machine
• Inspiration for mixing products in new ways
• Concept
Trade Marketing
Machine Branding
Machine Branding
Name tabs/Etiquettes
Wobbler & Stickers
Posters
Table tent
For success
• Place the machine on a location with
a good circulation of people
• The machine is dedicated to Flavoured
Cappuccinos
• The machine is an additional machine
beside the main / Standard one
(2 and, 3 machine)
• The price of the cup should be higher
than the price of the cup in the
standard machine
• Use of large and more value for
money cup (180 ml )
• Attractive facing
• Good setting in the machine
Dedicated machine - Flavoured
Cappuccinos!
There is a Frappé for
everyone!
Frappé & ice cream
conceptBoost the summer sales,
with cool flavoured Frappé or ice cream!
Love at first taste!
Great tasting beverages
• Smooth and balanced drinks
• Cold and relaxing
• A cool break from the warm weather with
an icy cold Frappé
Target groups:
• Young adults seeking experience and
a boost with weak coffee taste
• Women needing a sweet milky treat
• All day coffee drinkers – sweet afternoon
alternative
Target channels:
• HoReCa
• Take away
• Choco Frappé
• Choco Mint Frappé
– Blended coffee
• Choco Caramel Frappé
– Blended coffee
• Choco Vanilla Frappé
– Blended coffee
• Choco Noisette Frappé
– Blended coffee
• Irish Cappuccino Frappé
– Blended coffee
Cool frappés for hot
profits
• Crème Brûlée Frappé
Delightful flavours of the caramel
crusted dessert in a heavenly
drinking experience.
• Chai Latte Frappé
Experience the oriental mix of
aromatic spices like cinnamon,
cardamom and cloves that soothes
your senses.
No coffee!
Top it off with syrup, whipped
cream,
or nothing at all.
How to make Frappé
Frappé – with blender (ice crushing blender)
25 g powder (one spoon)
4 ice cubs
100 ml water or milk depending of preference
Place all ingredients in blender. Blend until smooth.
Poor and serve.
Salable Frappé 200 ml
Frappé – with slush machine!
7 kg powder
2 liter of water or milk depending on preference
Place all ingrediens in the Slush machine. Turn on the machine around 20
minutes depending on machine. Should be around 0 degree in the cup when it
is served.
Salable Frappé 3500 ml depending on how thick you want. Volume increase
when it gets colder.
Poor and serve.
Barry Callebaut Caprimo Range of Products

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Barry Callebaut Caprimo Range of Products

  • 1.
  • 2. • Caprimo 30 years on the market • The Caprimo assortment • Caprimo Trade Marketing • Frappé & Ice cream Content
  • 3. • 1985, MD Foods, launch 5 different chocolate beverages • The brand name Caprimo was inspired by Capri in Italy • Hottest trend in the 80´s; Cappuccinos. Caprimo launch the first vending Cappuccino on the market • Caprimo offers all full range for your vending business 30 years on the market!
  • 4. Consistency Consistent quality – in taste and functionality. Functionality High functionality in the whole range Business mentality Increased cup sales when switching from soup or tea to a Caprimo Cappuccino Taste Balanced and appealing taste. Variety Same dosage for flavored cappuccinos – gives possibility to easily switch between flavors. Quality High quality ingredients The brand values of Caprimo
  • 5. Cappuccino Typically 1/3 part espresso to 2/3 part frothed milk in a 5 ounce cappuccino cup, then top the Cappuccino with foam from the frothed milk. Cappuccino can be garnished with a light sprinkle of ground chocolate, cocoa powder, cinnamon, nutmeg or vanilla powder. Or just… How to make a Cappuccino
  • 6. …use the ready-made mix of Caprimo Cappuccino! THE UNRIVALLED TASTE OF A TRADITIONAL ITALIAN CAPPUCCINO
  • 7. Always Hard to Resist! Flavoured Cappuccinos
  • 9. Cappuccino Vanille A milky drink with soft undertones of coffee and vanilla, creating a frothy drink for all moments of the day. Appealing to especially young adults. A trendy choice for your vending machine.
  • 10. Cappuccino Caramel You´ll melt for a heavenly sweet cappuccino carammmmel! The mouth-watering smell of caramel and the appealing creaminess of this flavoured cappuccino will have your customers taste buds
  • 11. Cappuccino Noisette Extreme nutty pleasure! Your customers try it once and they will be hooked for ever! This is the ultimate hazelnut flavoured cappuccino experience
  • 12. Cappuccino Choco Mint Pure indulgence with a dash of freshness! Caprimo sets the new trend, with a wonderfully refreshing innovation.
  • 13. Irish Cappuccino Discover the taste of a new classic! Caprimo Irish Cappuccino is combining the creaminess of milk powder, the sweetness of sugar and that extra kick of Irish Cream flavour.
  • 15. Choco Purple Mild and milky Choco Red Sweet & Delightful Choco Green Full harmony
  • 17. Lemon Tea The delicious bittersweet symphony of a refreshing lemon tea is always hard
  • 18. Wild Fruit Tea Go wild over the heart-warming taste of wild fruit tea
  • 20. Crème Brûlée Deliciously sweet with a creamy mouthfeel: Crème Brûlée is like a drinkable dessert Unique recipes! 1 product –several new selections in your machine!
  • 21. Chai Latte A daring taste with a dash of cinnamon, clove & cardamom One product make you get more than one selection in you machine!
  • 22. Special Blend Irish Caprimo developed a well balanced tasting product combining the creaminess of milk powder, the sweetness of sugar and the extra kick of Irish Cream flavour. And this completely without coffee! Which means no coffee tax! And suitable for young people!
  • 23. Organic range Make a healthy and sustainable choice in favor of our environment Choose an organic product that also gives your vending range a unique boost, attracting new customers and open up new markets.
  • 24. Organic Coffee Caprimo Organic Fairtrade Coffee is a tasty 100% Robusta coffee Organic Choco The pure organic ingredients give the beverage a rich cocoa (16,5%) flavour and superior quality. Caprimo Organic Choco has a harmonious taste of cocoa and sugar that appeals to all chocolate lovers. Organic Milk 100% pure skimmed milk powder. Caprimo Organic milk has a great rich milk flavor with a smooth, creamy and stable foam.
  • 26. STRONG & INTENSE Café Primo is a dark roasted coffee with a strong espresso-like flavour, a full body and a moderate after taste. The rich taste of the instant freeze dried coffee comes from specially chosen 100% Arabica beans from Brazil. FINE & PROFOUND Café Fino has a soft and rich taste that comes from especially selected coffee of the highest quality, a fine blend of Arabica and Robusta coffee.
  • 27.
  • 28. Topping, Creamer & Whitener Caprimo Topping Excellent Topping with a sweet note. Delicious creamy with a nice foam. Caprimo Topping Creamer Combine the best from the Toppings and Whitener products. Nice foam and excellent functionality. Caprimo Creamer A pleasant, quality whitener with a creamy mouth feel and rich taste. Caprimo Whitener Brings along with the whiteness a delicious round taste to the coffee. Excellent functionality. A really high quality Whitener
  • 29. How do you get a delicious Cappuccino, Café Latte, Macchiato…. Instant coffee 2 g/150 ml water Caffé Latte Cappuccino Coffee with Milk Milk Caprimo Organic Milk 10-12 g 8-10 g 4-6 g Topping Caprimo Topping 10-12 g 8-10 g 4-6 g Topping Creamer Caprimo Topping Creamer 8-10 g 6-8 g 3-5 g Whitener Caprimo Whitener 7-9 g 4-6 g 1-3 gCaprimo Whitener NDC Caprimo Creamer
  • 30. • Machine-branding & Name tabs • Wobblers & stickers • Posters • Table tents • Movie for your machine • Inspiration for mixing products in new ways • Concept Trade Marketing
  • 37. For success • Place the machine on a location with a good circulation of people • The machine is dedicated to Flavoured Cappuccinos • The machine is an additional machine beside the main / Standard one (2 and, 3 machine) • The price of the cup should be higher than the price of the cup in the standard machine • Use of large and more value for money cup (180 ml ) • Attractive facing • Good setting in the machine Dedicated machine - Flavoured Cappuccinos!
  • 38. There is a Frappé for everyone!
  • 39. Frappé & ice cream conceptBoost the summer sales, with cool flavoured Frappé or ice cream!
  • 40. Love at first taste! Great tasting beverages • Smooth and balanced drinks • Cold and relaxing • A cool break from the warm weather with an icy cold Frappé Target groups: • Young adults seeking experience and a boost with weak coffee taste • Women needing a sweet milky treat • All day coffee drinkers – sweet afternoon alternative Target channels: • HoReCa • Take away
  • 41. • Choco Frappé • Choco Mint Frappé – Blended coffee • Choco Caramel Frappé – Blended coffee • Choco Vanilla Frappé – Blended coffee • Choco Noisette Frappé – Blended coffee • Irish Cappuccino Frappé – Blended coffee Cool frappés for hot profits
  • 42. • Crème Brûlée Frappé Delightful flavours of the caramel crusted dessert in a heavenly drinking experience. • Chai Latte Frappé Experience the oriental mix of aromatic spices like cinnamon, cardamom and cloves that soothes your senses. No coffee!
  • 43. Top it off with syrup, whipped cream, or nothing at all.
  • 44. How to make Frappé Frappé – with blender (ice crushing blender) 25 g powder (one spoon) 4 ice cubs 100 ml water or milk depending of preference Place all ingredients in blender. Blend until smooth. Poor and serve. Salable Frappé 200 ml Frappé – with slush machine! 7 kg powder 2 liter of water or milk depending on preference Place all ingrediens in the Slush machine. Turn on the machine around 20 minutes depending on machine. Should be around 0 degree in the cup when it is served. Salable Frappé 3500 ml depending on how thick you want. Volume increase when it gets colder. Poor and serve.

Hinweis der Redaktion

  1. The products were first launched in 1985 under the name MD Foods. The first focus chocolate beverages and the assortment was five different chocolate beverages adapted to the different markets. The name Caprimo was invented in 1992 to give the product a brand name instead of the company name. The name was inspired by Capri in Italy. In the 80´s a new trend with cappuccinos was seen on the European market. To answer that trend a ready-mixed cappuccino for vending was launched in 1987 and has since then been a great success. The ready-mixed cappuccino was also the very first on the market. Today it is perceived as the original taste of cappuccino. Today you find any instant beverage you need for the vending business in the Caprimo range
  2. The brand Values of Caprimo Partnership – Caprimo focuses on the vending market – Caprimo is the specialist in hot beverages for vending and knows your local market. Problem solver – Caprimo understands and focuses on the needs of the operators and makes it easier for them to make good business. Reliability - All products within the Caprimo range offer a great functionality and is always consistent in quality and taste. Business mentality –Caprimo supports the operators in increasing the number of cups sold.
  3. Caprimo Cappuccino ready mixed Cappuccino is the preferred taste in Europe. Caprimo Cappuccino was the first ready-mixed Cappuccino on the market – the original. Caprimo Cappuccino is the pure Cappuccino
  4. Crème Brûlée ; Caprimo Crème Brûlée Crème Brûlée Choco Drink; Caprimo Crème Brûlée + Choco Cappuccino Crème Brûlée; Caprimo Crème Brûlée + Coffee Café Macchiato Créme Brûlée; Caprimo Crème Brûlée + Coffee + Choco Latte Créme Brûlée; Caprimo Crème Brûlée + Coffee
  5. Chai latte – original Choco Cinnamon; Chai Latte + choco Cappuccino Cinnamon ; Chai Latte + coffee Café Cinnamon; Coffee + Chai Latte Espresso cinnamon; Macchiato Chai Latte;
  6. This is our suggestion of dosage when having coffe with milk, cappuccino and Caffee Latte. The way coffee tastes is not only determined by the coffebean and quantity but the harmony between the coffee and the milk, creamer or topping. A lot of facts matters when making a coffee, temperature, water quality and coffee. It is hard to say exaclty how you should dose since a lot of factors matter, this is only a guide from our side….
  7. Inspiration for mixing products – see chai latte and Creme Brûlée
  8. Main and best targets for this concept: Students (universities, schools). Employees in the service sector. Employees in the administrative sector. Workers (Industrial sites). Consumers in hospitals, clinics, rehabilitation center, etc.
  9. Caprimo Frappé is a blended ice beverage in several lovely flavour combinations, with or without coffee. The instant powder can also be turned into smooth and tasty ice cream, making your customers always looking for another one. Frappé is easy to make. You use a blender or slush machine and the only ingredients you need are our instant powder, ice water or milk.
  10. Choco Frappé Enjoy a real choco treat! This is a creamy combination of chocolate blended with ice. Top with whipped cream and a swirl of chocolate sauce. Choco Mint Frappé – Blended coffee Here you meet pure indulgence of coffee and chocolate with a dash of refreshing mint, blended with ice. Top with whipped cream and a swirl of chocolate or mint sauce. Choco Caramel Frappé – Blended coffee The buttery caramel taste combined with sweet chocolate and coffee blended with ice, will make your customers smile all day. Top with whipped cream and a swirl of caramel sauce. Choco Vanilla Frappé – Blended coffee Enjoy a milky drink with soft undertones of coffee and lovely vanilla, blended with ice. Top with whipped cream and a swirl of chocolate sauce. Choco Noisette Frappé – Blended coffee Experience this nutty pleasure with undertones of soft chocolate and coffee blended with ice. Top with whipped cream and a swirl of hazelnut sauce Irish Cappuccino Frappé - Blended coffee This irresistible Irish Cream flavour with chocolate and coffee blended with ice, will make your taste buds dance. Top with whipped cream and a swirl of hazelnut sauce.