A Caprimo for every season
Created in the early nineties, Caprimo remains today a trendy modern brand offering products to dynamize your beverage offering. From the original three instant cocoa drinks, Caprimo had flair developing one of the first instant mix Cappuccinos in Europe. Caprimo Cappuccino remains today the preferred tasting instant cappuccino on the European market. Nothing beats the original!
To keep ahead of consumer trends, the original Cappuccino is joined by a trendy selection of flavoured cappuccinos like Café Vanille, Café Noisette, Café Caramel and Café Tropical. The product range is completed with Topping, Creamer, Whitener, Teas and Coffee operators can rely on and consumers enjoy.
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Barry Callebaut Caprimo Range of Products
1.
2. • Caprimo 30 years on the market
• The Caprimo assortment
• Caprimo Trade Marketing
• Frappé & Ice cream
Content
3. • 1985, MD Foods, launch 5
different chocolate beverages
• The brand name Caprimo was
inspired by Capri in Italy
• Hottest trend in the 80´s;
Cappuccinos. Caprimo launch
the first vending Cappuccino
on the market
• Caprimo offers all full range for
your vending business
30 years on the market!
4. Consistency
Consistent quality
– in taste and functionality.
Functionality
High functionality in
the whole range
Business mentality
Increased cup sales
when switching from
soup or tea to a
Caprimo Cappuccino
Taste
Balanced and
appealing taste.
Variety
Same dosage for
flavored cappuccinos –
gives possibility to
easily switch between
flavors.
Quality
High quality
ingredients
The brand values of Caprimo
5. Cappuccino
Typically 1/3 part espresso to 2/3 part frothed milk in a 5 ounce cappuccino
cup,
then top the Cappuccino with foam from the frothed milk.
Cappuccino can be garnished with a light sprinkle of ground chocolate,
cocoa powder, cinnamon, nutmeg or vanilla powder.
Or just…
How to make a Cappuccino
6. …use the ready-made mix of
Caprimo Cappuccino!
THE UNRIVALLED TASTE OF
A TRADITIONAL ITALIAN CAPPUCCINO
9. Cappuccino Vanille
A milky drink with soft
undertones of coffee
and vanilla, creating a
frothy drink for all
moments of
the day.
Appealing to especially
young adults. A trendy
choice for your
vending machine.
10. Cappuccino Caramel
You´ll melt for a
heavenly sweet
cappuccino
carammmmel!
The mouth-watering
smell of caramel and
the appealing
creaminess of this
flavoured cappuccino
will have your
customers taste buds
12. Cappuccino Choco Mint
Pure indulgence with
a dash of freshness!
Caprimo sets the
new trend, with a
wonderfully refreshing
innovation.
13. Irish Cappuccino
Discover the taste of
a new classic!
Caprimo Irish
Cappuccino
is combining the
creaminess of milk
powder, the sweetness
of sugar and that extra
kick of Irish Cream
flavour.
20. Crème Brûlée
Deliciously sweet with
a creamy mouthfeel:
Crème Brûlée is like a
drinkable dessert
Unique recipes!
1 product –several
new selections in your
machine!
21. Chai Latte
A daring taste with
a dash of cinnamon,
clove & cardamom
One product make you
get more than one
selection in you
machine!
22. Special Blend Irish
Caprimo developed a
well balanced tasting
product combining the
creaminess of milk
powder, the sweetness of
sugar and the extra kick
of Irish Cream flavour.
And this completely
without coffee! Which
means no coffee tax! And
suitable for young people!
23. Organic range
Make a healthy and sustainable
choice in favor of our
environment
Choose an organic product that
also gives your vending range a
unique boost, attracting new
customers
and open up new markets.
24. Organic Coffee
Caprimo Organic
Fairtrade Coffee is a
tasty 100% Robusta
coffee
Organic Choco
The pure organic
ingredients give the
beverage a rich
cocoa (16,5%)
flavour
and superior quality.
Caprimo Organic
Choco has a
harmonious taste of
cocoa and sugar that
appeals to all
chocolate lovers.
Organic Milk
100% pure skimmed
milk powder.
Caprimo Organic milk
has a great rich milk
flavor with a smooth,
creamy and stable
foam.
26. STRONG & INTENSE
Café Primo is a dark roasted coffee
with a strong espresso-like flavour, a
full body and a moderate after taste.
The rich taste of the instant freeze
dried coffee comes from specially
chosen 100% Arabica beans from
Brazil.
FINE & PROFOUND
Café Fino has a soft and rich taste
that comes from especially selected
coffee of the highest quality, a fine
blend of Arabica and Robusta coffee.
27.
28. Topping, Creamer & Whitener
Caprimo Topping
Excellent Topping with a sweet note.
Delicious creamy with a nice foam.
Caprimo Topping Creamer
Combine the best from the Toppings and
Whitener products. Nice foam and excellent
functionality.
Caprimo Creamer
A pleasant, quality whitener with a creamy
mouth feel and rich taste.
Caprimo Whitener
Brings along with the whiteness a delicious
round taste to the coffee. Excellent
functionality. A really high quality Whitener
29. How do you get a delicious Cappuccino,
Café Latte, Macchiato….
Instant coffee 2 g/150 ml water Caffé Latte Cappuccino Coffee with Milk
Milk
Caprimo Organic Milk 10-12 g 8-10 g 4-6 g
Topping
Caprimo Topping 10-12 g 8-10 g 4-6 g
Topping Creamer
Caprimo Topping Creamer 8-10 g 6-8 g 3-5 g
Whitener
Caprimo Whitener
7-9 g 4-6 g 1-3 gCaprimo Whitener NDC
Caprimo Creamer
30. • Machine-branding & Name tabs
• Wobblers & stickers
• Posters
• Table tents
• Movie for your machine
• Inspiration for mixing products in new ways
• Concept
Trade Marketing
37. For success
• Place the machine on a location with
a good circulation of people
• The machine is dedicated to Flavoured
Cappuccinos
• The machine is an additional machine
beside the main / Standard one
(2 and, 3 machine)
• The price of the cup should be higher
than the price of the cup in the
standard machine
• Use of large and more value for
money cup (180 ml )
• Attractive facing
• Good setting in the machine
Dedicated machine - Flavoured
Cappuccinos!
39. Frappé & ice cream
conceptBoost the summer sales,
with cool flavoured Frappé or ice cream!
40. Love at first taste!
Great tasting beverages
• Smooth and balanced drinks
• Cold and relaxing
• A cool break from the warm weather with
an icy cold Frappé
Target groups:
• Young adults seeking experience and
a boost with weak coffee taste
• Women needing a sweet milky treat
• All day coffee drinkers – sweet afternoon
alternative
Target channels:
• HoReCa
• Take away
42. • Crème Brûlée Frappé
Delightful flavours of the caramel
crusted dessert in a heavenly
drinking experience.
• Chai Latte Frappé
Experience the oriental mix of
aromatic spices like cinnamon,
cardamom and cloves that soothes
your senses.
No coffee!
43. Top it off with syrup, whipped
cream,
or nothing at all.
44. How to make Frappé
Frappé – with blender (ice crushing blender)
25 g powder (one spoon)
4 ice cubs
100 ml water or milk depending of preference
Place all ingredients in blender. Blend until smooth.
Poor and serve.
Salable Frappé 200 ml
Frappé – with slush machine!
7 kg powder
2 liter of water or milk depending on preference
Place all ingrediens in the Slush machine. Turn on the machine around 20
minutes depending on machine. Should be around 0 degree in the cup when it
is served.
Salable Frappé 3500 ml depending on how thick you want. Volume increase
when it gets colder.
Poor and serve.
Hinweis der Redaktion
The products were first launched in 1985 under the name MD Foods. The first focus chocolate beverages and the assortment was five different chocolate beverages adapted to the different markets.
The name Caprimo was invented in 1992 to give the product a brand name instead of the company name. The name was inspired by Capri in Italy.
In the 80´s a new trend with cappuccinos was seen on the European market. To answer that trend a ready-mixed cappuccino for vending was launched in 1987 and has since then been a great success.
The ready-mixed cappuccino was also the very first on the market. Today it is perceived as the original taste of cappuccino.
Today you find any instant beverage you need for the vending business in the Caprimo range
The brand Values of Caprimo
Partnership – Caprimo focuses on the vending market – Caprimo is the specialist in hot beverages for vending and knows your local market.
Problem solver – Caprimo understands and focuses on the needs of the operators and makes it easier for them to make good business.
Reliability - All products within the Caprimo range offer a great functionality and is always consistent in quality and taste.
Business mentality –Caprimo supports the operators in increasing the number of cups sold.
Caprimo Cappuccino ready mixed Cappuccino is the preferred taste in Europe.
Caprimo Cappuccino was the first ready-mixed Cappuccino on the market – the original.
Caprimo Cappuccino is the pure Cappuccino
This is our suggestion of dosage when having coffe with milk, cappuccino and Caffee Latte. The way coffee tastes is not only determined by the coffebean and quantity but the harmony between the coffee and the milk, creamer or topping.
A lot of facts matters when making a coffee, temperature, water quality and coffee. It is hard to say exaclty how you should dose since a lot of factors matter, this is only a guide from our side….
Inspiration for mixing products – see chai latte and Creme Brûlée
Main and best targets for this concept:
Students (universities, schools).
Employees in the service sector.
Employees in the administrative sector.
Workers (Industrial sites).
Consumers in hospitals, clinics, rehabilitation center, etc.
Caprimo Frappé is a blended ice beverage in several lovely flavour combinations, with or without coffee.
The instant powder can also be turned into smooth and tasty ice cream, making your customers always looking for another one.
Frappé is easy to make. You use a blender or slush machine and the only ingredients you need are our instant powder, ice water or milk.
Choco FrappéEnjoy a real choco treat! This is a creamy combination of chocolate blended with ice. Top with whipped cream and a swirl of chocolate sauce.
Choco Mint Frappé – Blended coffee
Here you meet pure indulgence of coffee and chocolate with a dash of refreshing mint, blended with ice. Top with whipped cream and a swirl of chocolate or mint sauce.
Choco Caramel Frappé – Blended coffeeThe buttery caramel taste combined with sweet chocolate and coffee blended with ice, will make your customers smile all day. Top with whipped cream and a swirl of caramel sauce.
Choco Vanilla Frappé – Blended coffeeEnjoy a milky drink with soft undertones of coffee and lovely vanilla, blended with ice. Top with whipped cream and a swirl of chocolate sauce.
Choco Noisette Frappé – Blended coffee
Experience this nutty pleasure with undertones of soft chocolate and coffee blended with ice. Top with whipped cream and a swirl of hazelnut sauce
Irish Cappuccino Frappé - Blended coffeeThis irresistible Irish Cream flavour with chocolate and coffee blended with ice, will make your taste buds dance. Top with whipped cream and a swirl of hazelnut sauce.