Example presentation for training classes. Includes screenshots of a sample profile and background on LinkedIn and Social Media.

1. LinkedIn
PRESENTATION FOR THE UNIVERSITY OF UTAH
PRESENTED BY: PAULA SAGESER, OWNER OF PCS CREATIVE SERVICES, LLC
11/2/2016

2. Does the thought of using social
media make your hair stand on end?
Don’t Panic!
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3. Introduction
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Paula Sageser
Web Designer, PCS Creative Services
websites@pcscreativeservices.com
https://www.facebook.com/paula.sageser @paulaslc
www.pcscreativeservices.com

4. Making Connections
Do you know why people share content? Do you know what content they like or share?
◦ Tracking user interaction is important. Are you set up with statistics analysis tools?
◦ Do you ask your customers/clients/friends/anyone… about your profiles and content?
◦ Do you share links to your profiles via business cards, marketing materials, email signature lines?
◦ Do you interact with people, respond to comments, request interaction?
◦ Do you use tools to watch for your name in social media?
◦ Have you ever “Googled” yourself?
Effective online content has several common elements:
◦ It contains messages that are targeted to an audience
◦ The purpose of the content is quickly and easily understood
◦ It is easily shared outside the original target audience
◦ It does not confuse or annoy
◦ It makes a human connection, often through the use of humor
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5. Social Media for Business
Most businesses use a few of the larger
social networks for content
promotion/marketing.
• LinkedIn – 94%
• Twitter – 88%
• Facebook – 84%
• YouTube – 72%
• Google+ – 64%
• SlideShare – 41%
• Pinterest – 33%
• Instagram – 24%
• Vimeo – 20%
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These numbers have probably changed in the
latest studies, but the trends are the same.
LinkedIn has a robust search tool where you can
search your audience by job title and then see
the type of influencers and interests they
connect to their professional profiles.
LinkedIn is great for businesses. It supports
very keyword rich messages, great for SEO,
long lasting content, supports long messages

6. Example profile of one expert
Find her articles on Social Media Examiner
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7. PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 7

8. PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 8