2. 2
Founder and Principal Consultant at
Strategic Content, a content strategy
consultancy based in Seattle WA
Author of the forthcoming book The
Content Inventory and Audit Handbook
(XML Press, September 2014)
Co-founder and CEO of Content
Insight, developer of the Content
Analysis Tool (CAT)
3. 3
Inventory
An introduction to the
content inventory – what it
is, why we do them, how to
create
1
Audit
How to transform an
inventory into an audit and
plan and conduct audits
2
Analysis
How to use all the
information you’ve gathered
3
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The process and result of creating an organized listing of
content assets (test, files, audio, video, images) for a body of
content. An inventory includes as much information about
each piece of content as possible.
WHY IS IT IMPORTANT?
Creates a current-state baseline, which helps to define
scope and identify issues for further analysis.
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Assess as-is landscape of a site or content set
Prepare for a content audit
Scope a project for resource estimation
Identify patterns in content structure
Set a baseline to measure to-be site against
Establish a basis for migration tracking
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Set up a spreadsheet
Start with a list of pages or click through the site
Gather information about each page, image, document
Copy/paste, copy/paste, copy/paste…
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URL
Type
Size
Level
Metatitle, description, keywords
Word count
H1 text
Google Analytics
Links in and links out
Screenshot
Custom columns, notes, and tags for your own data
Set up a crawl, get:
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Assess whether content
supports business and user
goals
Inform strategy for
improvement
See if content consistently
follows brand, editorial, style
and metadata guidelines
Establish a basis for gap analysis
between content you have and
content you need
Prepare content for revision,
removal and migration
Uncover patterns in content to
support structured content
plans
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Audience (s)
Key user task flows
Type and quantity of content
Formats
Language (tone and voice)
Contributors (numbers, names)
Community features
Frequency of publication
Overall impression
Differentiating features
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Language support
Breadth of translation
Cultural relevance
Navigational model
Imagery
Design consistency
Regional and local content
Localized metadata
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Start with an inventory
Understand the business context
Set goals and scope
Assess content against user and business goals, requirements, and standards
Feed actionable insights back to stakeholders and content creators
Create a feedback loop
Institute the ongoing audit