1. c

2. c
But that’s only one part of the complete online marketing
platform you need to bring customers to your site — and turn
them into buyers.

3. c
You may be lacking

4. c
Your website’s content must be:
• Relevant — targeted to
your audience’s needs and
problems
• Frequently updated —
with regular blog posts,
news items, and other
content

5. c
A website that’s optimized for visitors (not just
search engines) has:
• Professional presentation that
aligns with your company’s
branding
• High-quality design and writing —
copy editing is a must!
• Easy-to-find answers and
information and simple, quick site
navigation

6. c
Bring visitors to your website by actively
promoting your content through:
Email Social Media
Other Online
Channels

7. c
More than just a “contact us” page, your site must
provide:
• The next step you want a visitor to take — such as a
whitepaper download or subscribe form
• Options that let visitors engage with you the way they
want, at any stage of the buying process

8. c
Know who’s visiting your site and what interests
them with:
Basic analytics that tell
you the number of visitors
In-depth analytics — contact
information for site visitors, so
that your sales team can follow up

9. c
Take the next step — learn more with these additional resources:
Content: How to Start a Business Blog in 5 Steps
Outreach: Let Your Blog Work Harder For You
Call to action: Seal the Deal with these 5 CTA Tricks
Visibility: ConvertAVisit — Reveal Hidden Web Leads
contact@activeblogs.com
800-720-5398