First product from the Wild Onion Marketing ideation team in the UK and US. Helps marketers determine not only identify best and worst customers, but quantify their value and determine discrete contact strategies to hit agreed metrics - sell more to those who will buy, 'manage' those who detract from your brand.

2. Pollinators and Pests
a new way to maximise your marketing investment

3. Who are your best customers?

4. The spenders?
The Spenders

5. The
talkers

6. The Influencers

7. The pollinators
Reach + Frequency + Authority

8. Why are you
ignoring
your worst
customers?

9. The Pests
Reach + Frequency + Authority

10. A new model
to grow your
business
Promote the pollinators Control the pests

11. What You’ll Get
• Quantify what ‘best’ customers are worth … and what ‘worst’
customers cost
• Contact strategy to improve on those revenue measures
• Better management of customers and influencers
• Improved decision making on future marketing investments

12. Our Experience

13. Give us a Call, Text,
Email, Connection!
Paul Woolf Gary Shacklady
Phone: +1 336 509 0747 Phone: +44 7411 757 808
Email: paul@wildonionmarketing.com Email: gary@wildonionmarketing.com