33. 83% say Facebook is their main social networking platform
spending more than 8hrs/month on it
34. 26% participating in mobile social networking, and this is growing
fast with the availability and affordability of smart phone
35. 86% of internet users look to the online community for opinions
on products, services and brands.
36. Nearly two in five people are interacting with
companies via social networking sites
37. 61% of businesses already use social media to achieve brand building, however,
29% do not measure ROI from social media activity or don't know how to.
55. Case Study 2: Brand & Lifestyle Communities Sportsgirl
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61. CaseStudy 3: Social Media Marketing Campaign :: Dell
Dell encourages swarmers to use Facebook, Twitter and other social
platforms and tools to spread word of their sale.
The campaign has been a huge success!
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66. Case Study: Eagle Boys Pizza
Eagle Boys Pizza will scale back its social media spend until
it has found a cost-effective model
They have switched to search marketing
Eagle Boys increased its digital marketing spend by more than 100% in 2010,
including investments in search engine optimisation (SEO), enhancements to
its website and online ordering facilities
This has resulted in a surge in online sales of more than
300% in just 12 months and also seen visits from various
search engines increase by 164%.
Met Holly on the side of a road sitting in a bus stop abandoned by her boyfriend and My wife insisted we take her home\nshe then started Nannying\nThe came to work for me as our blogger\nI continue to follow holly as the new market\n
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Bars, friends\n
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I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe industry is 2-3 years old much like SEO was 5-10 years ago\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
I have a confession, I don’t know much about Social Media\nThe good news is I seem to know more than most \n
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- This lag in ability to measurement is a barrier to entry for \nbusinesses, as you will see with Eagle Boys Pizza case study\n
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Multi channel retailing\n
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The site itself is the centre for social interaction for its 308,000 members \n creation of online health ‘communities’. \n \n
2-way engagement with health professional of your choice. \n Community blog for each area of interests that is updated regularly.\n \n
Chat with health professionals\n
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common mix of FB & Twitter\nTwitter fresh updates\nFB apps and fans\n
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The website is like an online magazines profiling Sportsgirl’s fashion range as well as information on trends, events, editor’s picks and sneak peaks. \nAll these things encourage people to revisit the site.\n
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online communities about brand and lifestyle - 58k Facebook fans can’t be wrong! \n\n\n
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Dell created a group buying tool called SWARM\nThe tool was launched via an ongoing marketing campaign on Facebook.\nTypically, a 'swarm' is a group of up to 15 people who commit to buying a Dell computer at an increasingly reduced price over a 72-hour period. \nAs the 'swarm' increases in size, so does the group discount \nThe value of the initiative is the natural tendency of peers and online communities to influence purchase.\n
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Suggestions - customer insights\n
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In this examples, social media is better as a support\n to mainstream brand and sales activities. \n
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Facebook style page\nForums/Events/Comps ALL interesting\n