Pitching, How to pitch your business, Entrepreneurship, Startupweekend

1. Create a WOW pitch

2. Dry Bath

3. A summary of Business Angel Decision
Making By Andrew Maxwell, a PhD Thesis.
11 2 3 4
8765
Market
Potential
Product
Adoption
Protectablity Business
Experience
Product
Status
Route to
Market
Customer
Engagement
Financial
Projections

4. What are the key elements of a
good business opportunity?
Research on 5 of Canada's top angel investors
showed they looked for the following 8 elements

5. Is there a large market for
this product or service?
A Large market potential (i.e. over $20 million)
B Medium market potential (i.e. over $5 million)
C Unable to predict – likely less than $5 million
1 Market potential

6. Proof of market potential

7. Will customers in target
market easily adopt this
product?
A Customers will easily adopt product or service
B Benefits harder to identify, some adoption issues
C No clear benefits, or major adoption issues
2 Product adoption

8. How easy is it to get people to buy?
How are you going to get customers?
Proof that you can get new customers

9. How easy will it be for other
people to copy the product
or service?
A Product patented or significant other barrier
B It will not be easy to replicate
C Anyone could copy it
3 Protectablity

10. Youngest person in SA with a patent
How are you going to get customers?
Proof that you can get new customers

11. Does management have
direct and relevant
experience?
A Significant relevant experience
B Limited experience
C No evidence of required experience
4 Business experience

12. Your experience? Board? Mentors? Adult supervision?
How are you going to get customers?
Proof that you can get new customers

13. Product ready for
market, or major work
required before it ships?
A Finished product
B Design complete all technical issues addressed
C Needs more research and development
5 Product status

14. Ready to scale? Quantities you can produce?

15. Is there a realistic
market plan and route to
market?
A Realistic marketing plan / distribution partner
B Options identified – no agreements in place
C Limited thought given to distribution issues
6 Route to market

16. Timelines on agreements? Retail how?

17. Is the first customer
identified? Does the
product meet a need?
A Customer in place, or committed to purchasing
B Customers engaged in development project
C No first customers identified
7 Customer engagement

18. Any sales? Times on purchases?
How are you going to get customers?
Proof that you can get new customers

19. Profitable, High ROI and
sustainable cashflow?
A Sound business model and cash management
B Unclear profitability and cash management
C No evidence of profitability and cash management
8 Financial projections

20. ROI? Profits? Sales?
How are you going to get customers?
Proof that you can get new customers

21. Additional Tips
For a WOW pitch

22. 1. Get your idea across in the first sentence
[BUSINESS NAME] is a
[DESCRIBE PRODUCT/SERVICE] that helps
[DESCRIBE CUSTOMER SEGMENT]
[DESCRIBE HOW YOUR SOLUTIONS SOLVES PROBLEM]
[UNDERLYING MAGIC].
[GOOGLE] is a
[WEBSITE] that helps
[INTERNET USERS]
[TO EASILY FIND THE INTERNET SITES THEY ARE LOOKING FOR]
[FASTER AND MORE ACCURATELY THAN OTHER SEARCH
ENGINES].

23. 2. Tell a story about the problem and solution
Tell an emotional story
Keep it personal
Describe the pain

24. 3. Show rather than tell
How are you going to get customers?
Proof that you can get new customers

25. 1. Title
2. Problem
3. Solution
4. Business model
5. Underlying Magic (Competitive Advantage)
6. Marketing & Sales
7. Competition
8. Management Team
9. Financial Projections and Key metrics
10. Current status, Accomplishments, Timelines, Use of funds
4. Use Guy Kawasaki’s Suggested Layout

26. www.startupcherry.blogspot.com
paul@startupcherry.com
073 954 1346
Contact Details