1. CLICKFUEL is a unique data driven marketing tool that encompasses mobile, social
media and email channels to enhance consumer engagement with marketing
communications and fuel clicks! This means less wastage and higher returns on
investment.
At the heart of CLICKFUEL is a strong
and substantial database comprising of
over 30 million individual UK
consumers, who have all provided their
explicit consent for third party
marketing.
The data asset also contains over 300
targeting variables which enables
powerful insights into individual
consumer interests, attitudes and
behaviours. We use these intelligent
insights to segment and target
consumer groups that are more likely
to engage with brand communications
because of the relevance to them
personally.
Once an audience has been identified, CLICKFUEL can deploy relevant marketing
communications across single or multiple channels. By using an omni-channel approach,
unifying email, mobile and social media channels to communicate with consumers across
multiple platforms and devices creates opportunities for audience interaction and
participation. This maximises engagement and response.
10.1 million social media profiles
9.8 million mobiles
15.5 million emails