We have moved over to the dark side of video communications… Live Streaming. In some ways, I miss the lightside. GoToWebinar, Cisco Event Center and Zoom Webinar were comfortable. They weren’t too expensive and I enjoyed the easy to manage platforms that just felt good. About one year ago, (March 2016) I wrote an article called “A Simple hack to boost Webinar attendance” which outlined our early results from the switch to live streaming. So much has changed in the last few months. The upside of live streaming today is so incredible USA Today reporter Steve Strauss says “Live streaming is to small business today what video was a few years ago: Important to know, but even more important to jump on”.

1. Why We
Don’t Do
Webinars
We GO Live!

2. Watch our video overview...

3. Maximize Exposure
The main reason why people use
webinar services over live streaming is
because the information that they are
going over needs to kept private. If your
organization is looking to maximize
exposure for a public event, you are
most likely already using the major
social media platforms for promotion.
Live streaming to these platforms will
only boost your exposure and
excitement around the event.

4. Social Media Impact
Almost every major social media
platform supports live streaming. Our
latest tests show live streaming video is
also being promoted above and beyond
than other types of media including
recorded video and static image posts.

5. Innovation
It's not just a fad. Live streaming is one of the
most effective forms of marketing and
communication businesses can use today.
Every month the major streaming platforms are
adding new game changing features. and
users alike are excited to see what's coming.
USA Today reporter Steve Strauss says “Live
streaming is to small business today what
video was a few years ago: Important to know,
but even more important to jump on”.

6. Engaging Audiences
There is a big difference between a live
audience and captive webinar
attendees. In a live audience, on a
social media platform like YouTube or
Facebook, we have found users are
more likely to share and invite friends
through the built-in social networking
tools they are familiar with.

7. Video Marketing
One of the unknown benefits to live
streaming on YouTube and other platforms
are the SEO benefits. Every live viewer on
your stream equals a video view once the
video is published. Even more important is
every minute watched adding to the overall
watch time for your recorded video.
Audience retention and watch time is now
one of the most important YouTube
algorithm analytics in video ranking.

8. The Excitement
Sure your audience is going to point out
a mistake that you make when you're
live. But that's why it's so exciting! Use
the fact that anything can happen to
your advantage! Marketing Pros
harness this excitement and use it
towards exciting press releases product
announcements and much more.

9. It’s Free
Live streaming is now free for anyone
who wants to use it. While webinar
services offer premium features such
as exclusivity to your invitation list...
live streaming offers endless
possibilities for public facing events.

10. Remove the Barriers!
Downloading an application is a barrier
users face when they decide to attend
your webinar with GoToWebinar or
WebEX. Hosting your webinar on
YouTube reduces that barrier by 100%.
Facebook requires a login but with 1.4
billion users on the platform it’s certainly
a platform most people are familiar with.

11. Production Value
Done right, your live streams become
your best on-demand video content.
Your live audience forms a new
relationship with the content they
watch live. Try integrating your live
stream with user comments and
questions from the chat room.

12. Driving Action
Webinars are never as good as a one-
on-one strategy meetings. Encourage
your audience to schedule follow up
meetings after you have successfully
built up excitement around your call to
action.

13. Free Video
production Courses
Download our free coupon codes @
http://ptzoptics.com/landing/coupons.
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