Suffice to say, communications have changed dramatically in the 21st century. The smartphone has made instantaneous access to information commonplace and small internet-connected devices such as tablets have put instant messaging, voice, video, and data access into the hands of millions in a relatively short period. Communications have evolved rapidly but with so many innovations happening simultaneously, there are few clear guidelines on how individuals and teams can best use these technologies to become more productive. At the same time, we have experienced a cultural shift, the world of work is adapting to deliver flexible, user-friendly communications services.

1. THE TOOLS WERE JUST THE BEGINNING:
ESSENTIAL IDEAS FOR ONLINE
COMMUNICATORS

2. COMMUNICATIONS HAVE EVOLVED RAPIDLY
Individuals and teams can best use these technologies
to become more productive.
INDIVIDUAL TEAM TECHNOLOGIES PRODUCTIVE

3. ENTER INTO
MODERN AGE
Culture is shifting and the
workforce is adapting to deliver
services in the modern age.

4. PARADIGM SHIFT IN MODERN COMMUNICATION
1 in 9 jobs in the United States are in direct sales, the other 8 in 9 jobs involve
what he calls “non-sales selling” (Pink, 2019).

6. COMMUNICATION TRANSFORMATIONS
Communication transformations are happening in the modern
workplace. 40 percent of time spent on the job for most workers is
done :
PERSUADING
CONVINCING
INFLUENCING OTHERS

7. MODERN WORKFORCE TRANSFORMATION IS
COLLABORATION
It is between multiple business
units both inside and outside of
organizations. Two of the fastest
growing industries, education
and medicine, are deeply
involved in what they call
“moving people.”
EDUCATION
MEDICINE
FASTEST GROWING INDUSTRIES

8. EDUCATION AND MEDICINE INDUSTRIES
TELEHEALTH
Education and medicine industries have renamed entire sectors of their
organizations, including
DISTANCE
LEARNING

9. AMERICAN MEDICAL ASSOCIATION
According to the American Medical Association (AMA)
Telehealth is the fastest
growing area of the
healthcare system (AMA,
2019).
In the field of education, a study from
the Online Learning Consortium (OLC),
published before the COVID-19
outbreak reports that distance
learning had been growing every year
for 16 years (OLC, 2018).

10. AFTER COVID-19
Educators of all walks of life
have had to reinvent their
educational processes to fit
into some form of distance
learning using online
communication tools.

11. For example, the COVID-19 pandemic has forced the trillion dollar Event
Planning industry to move online. “The Virtual Ticket”, a book I published
in 2020, reviews the transformation of this industry that’s since been forced to
postpone events, to rethink their go to market strategies and adapt due to the
pandemic.
HOW MANY MORE INDUSTRIES WILL BE
TRANSFORMED BY ONLINE COMMUNICATIONS
TECHNOLOGY

12. ENHANCING THE WAY WE COMMUNICATE WITH
ONLINE TOOLS
Applying traditional
communication
principles
Customizing off the
shelf cloud based
solutions
Even though the way
humans communicate
today is drastically
different
Believing in your mission, treating
people with respect and working in
harmony with others is still the key to
success
Online communication
technologies allow you to extend
the reach of your communications
effectively if you adhere to these
proven principles.

13. TAKING THIS IDEA A STEP FURTHER
Joseph Pine, the author of The Experience Economy argues that goods
and services are more valued by consumers when businesses design
experiences that accompany the goods and services they are selling.