2. • I’m crazy and you can too.
• Attitude: One advantage to rule them all.
– The “Goal Mindset”
• Wild, untamed. Limitless optimism.
• The berserker with 50 energy drinks.
• Your role.
– The “Path Mindset”
• Strategic, cunning, cost-conscious and cost-questioning
• Brain surgeon operating on own child.
• Think in the right order!
– Failure thinking: Look at the paths and choose a goal.
– Success thinking: Choose your goal, then plan a path.
“The right attitude and one
arm beats the wrong attitude
and two arms every time.”
- Dr. David J. Schwartz

3. 1. The Goal = 80%
- Size matters
- Big goals necessary for motivation
- Clarity: Can you see it clearly?
2. The Path = 20%
- Deal with your optimism here
- Please insert cash
“Whether you think you
can or you think you
can’t, you’re right.”
- Henry Ford

4. The “what”
1.Specific
2.Solves a REAL PROBLEM at the RIGHT TIME
- Does it already exist? (Please visit www.Google.com for help)
- If yes: Is it novel? - If no: Are you sure people want it?
- “Competition”: Know them… don’t copy them! - Based on…?
- Follower (n.): Someone who can never get ahead. - Create a market!
- Threshold to achieve a monopoly: - Talk to your customers!
10X Better than alternative
Flying to SF is at least 10X easier than walking

6. You’re going to need to do a LOT of reading!
If you need help with goals, start here!

7. Question
• Is this the right goal?
• Am I missing something?
Way to know
“You’re obsessed”, “Workaholic”,
“OMG go to bed, Paul!”
“That’s impossible”
“I’m sure that doesn’t exist for a
reason.”
Question everything for 24 hours
starting now. Then: 2-hour “hippie
session”. Repeat monthly…

10. - Close your eyes… do you see it?
- Visual for team, customers?
- Verticals? Appeal?
- Only after this point:
Detailed List

11. Security: Specific, non-spec. Physics
Object Analysis: Similarities, differences, A.I.
IP Protection: E-commerce, big data

13. - Master document recommended
- Smaller versions for team, investors,
customers, etc.
- Revise regularly!

16. 1: Go over goals with your team.
2: Develop a plan with
SCRUM/AGILE

19. A product owner creates a prioritized wish list called
a product backlog.
During sprint planning, the team pulls a small chunk
from the top of that wish list, a sprint backlog, and
decides how to implement those pieces.
The team has a certain amount of time — a sprint
(usually two to four weeks) — to complete its work,
but it meets each day to assess its progress (daily
Scrum).
Along the way, the ScrumMaster keeps the team
focused on its goal.
At the end of the sprint, the work should be
potentially shippable: ready to hand to a customer,
put on a store shelf, or show to a stakeholder.
The sprint ends with a sprint review and
retrospective.
As the next sprint begins, the team chooses another
chunk of the product backlog and begins working
again.
Source: www.scrumalliance.org/

20. - More than you think… BUT:
- Be cost conservative so you can be equity
conservative!
- Try to do things in stages.
- 5X less equity lost on average
(source: Zoozler Tech Lab)
Example:
Step 1 Step 2 Step 3
Visualize Concept “Alpha” (Secret Sauce) MVP

21. Developing
Key
Performance
Indicators
Developing
Key
Performance
Indicators
•Features Developed:
Track through Scrum
•Problems Solved: Solve
problems as quickly as
possible
•Money Saved: Don’t
reinvent the wheel