Paul Lee

Plymouth, United Kingdom United Kingdom

Director of Sales & Marketing at CRM Technologies

Technology / Software / Internet

For over a decade, I have been supporting sales and marketing leaders across a variety business sectors to help them understand how their activity drives revenue and customer engagement for their businesses. As a “modern marketer” and sales professional, I’ve helped CMOs and senior business leaders embrace smart technologies and modern marketing best-practices to cultivate demand and engagement. Whether it’s aligning content to each stage of the purchase journey, optimising digital experiences, improving on-line targeting & personalisation, nurturing programmes to improve engagement, scoring principles to support lead qualification or culturally aligning sales & marketing departmen