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BUILDING MOBILE INTO YOUR CRM ,[object Object]
1. Personal
2. Immediate
3. Actionable
..and now...
4. Social
5. Transactional
The current mobile landscape ,[object Object],[object Object]
Understanding how your users consume mobile
Case Study: Ribena ,[object Object]
Case Study: Colour Catcher ,[object Object]
[object Object],Case Study: O2
Case Study: Walkers ,[object Object]
Case Study: Shelter ,[object Object]
Case Study: Rimmel ,[object Object]
CAMPAIGN DEVELOPMENT ,[object Object]
Campaign Planning ,[object Object],[object Object],[object Object],[object Object]
 
Working with mobile agencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object]
Some Design ideas Make product view easy to navigate and implement recommendations If you have a product, sell it! Don’t let your site stand still, feed it with fresh content all the time Simple navigation to core content areas
More design ideas User can manage their own settings to personalise their experience ‘ News-feed’ style view aggregates content from blogs, social networks, and CMS Clear and clean branding Access to local  branches or services via built in GPS Click through to the Direct diagnosis tool
Building a mobile site
 

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