8. Let’s Get Perspective
The Stats Are Clear – Social Media Marketing Is Here To Stay!
900+ million Facebook users
50% log on daily
250 MM via mobile devices
500 million+ Twitter users
1 BILLION tweets a week / 140 Million per day
250 million+ LinkedIn users
16. Why Email?
Many prefer and use email:
■ 91% of Internet users between
18 and 64 send or read email
■ 65 or older do the same
■ 225 million people across the
country use email
Source: Email Stat Center
Title: The Power of Social Media Marketing – Connect, Inform and GrowBefore I get started – How many of you have used email marketing programs and campaigns in your businesses?How many of you currently use Constant Contact”s Email Marketing Program?
A little information about me. My company is NextStep Marketing and it was founded in 2007. I am located in Charlotte, NC> At NextStep we believe “Success Is A Planned Event” Good sales don’t just happen they are a result of strategy. Hence I believe in StrategyB4Tactics. Here is my contact information – ReviewRelax – I am not here to sell you anything – My goal is to provide you with best practices and how to leverage Email Marketing.Final note – Clients often ask me to define marketing. Marketing is finding a client who has a need and building KNOW, LIKE AND TRUST.
Everyone markets for the same reason: they want more of something: more customers, more volunteers, more donors and members, but most of all, more time in the day.
[Click] New tools have changed the way marketers find new customers. Social marketing tools create an opportunity to both find new customers, but also keep nurturing your relationships with your current customers – those that generate repeat revenue and ultimately grow your bottom line.[RDD Note: Introduce these statistics by asking: “How many people have ever looked at a website like TripAdvisor to see what people are saying about hotel or destination prior to planning a vacation?” Or, “How many people have read through customer testimonials on Amazon.com before buying an item?” ][Click] We have come to a point where only 14% of people trust ads, but 78% of people trust consumer recommendations (Nielson).As you can see from this graph, 96% of small business owners are using Facebook. Likers of content on social media like Facebook and Twitter become your brand ambassadors, endorsing you and building long-lasting positive buzz. You can shape the dialogue by reaching and influencing your next purchaser or donor. Think of Facebook is the new website. Facebook is the most relevant SMM channel to small businesses today, some studies have said it is 2-3x more relevant than Twitter. Your Facebook fan page is evolving to have the same functionality as your website but with the added benefit of two-way conversations with your customers. Source: Constant Contact Fall 2011 Small Business Attitudes & Outlook Survey; n=1972; 30%; B2B = 859, B2C = 1,113. *B to B and B to C were analyzed separately, but combined for market-level analysis; Approximately one-half of all respondents are either a sole proprietor or have 1-4 employees.
Lets put it another way. The stats are clear. Social Media Marketing is here to stay.
You already know that word of mouth from existing customers is your best source for new business.Word of mouth, your customers talking to their friends and colleagues, is the number one way for you to attract new customers. Social media offers you a new tool to harness social word of mouth to build even stronger relationships, and achieve measurable business results.
Email marketing allows you to build trusting relationships and nurture early relationships, while acquiring some new customers from your passionate customersSocial media marketing uses your raving fans to acquire new customers, connect with prospects and begin nurturing deeper relationshipsEmail marketing should encourage broader relationships through social media marketingSocial media marketing should encourage deeper relationships through email marketing
Email marketing allows you to build trusting relationships and nurture early relationships, while acquiring some new customers from your passionate customersSocial media marketing uses your raving fans to acquire new customers, connect with prospects and begin nurturing deeper relationshipsEmail marketing should encourage broader relationships through social media marketingSocial media marketing should encourage deeper relationships through email marketing
The Influencer of Today has Changed: It’s now you or meIt’s Word-of-Mouth in the digital age:It’s easy to share and forward messagesReach more people, quicklyPositive endorsements help your brandNegative feedback can hurt your brandYour Fans and Followers can Become Your Brand Ambassadors, Endorsing You and building long-lasting positive buzz. You can shape the dialogue by reaching and influencing your next purchaser. “How many people have ever looked at a website like TripAdvisor to see what people are saying about a hotel or destination prior to planning a vacation?”
THINGS TO CONSIDER WHEN DEALING WITH BOUNCED OR BLOCKED EMAIL. When your bounce report tells you that an email address is non-existent, or no longer valid:You can check for obvious misspellings. For example, an email address that ends in ‘@hotmail.comm’ can be easily corrected. If it isn’t obvious, don’t guess. Email addresses can be odd and you don’t want to mistakenly send someone an email they didn’t ask for. You can contact the subscriber for new or corrected information or delete him or her from your list if you aren’t able to determine whether the email is misspelled. It’s a good idea to collect alternative contact information from your customers in case they change email addresses without notifying you.When your bounce report tells you that the server was down, the mailbox was full, or the email was blocked:You can try to send the email later and watch for trends.If the emails get through after trying again or making alterations (i.e. sending a text-only version of your email), make note of the changes or start a separate list for email addresses with known issues. If the emails repeatedly bounce, you’ll probably have to obtain a new address if practical.
RDDs: please include:Your photoYour email addressYour URLYour social media handle informationFeel free to include/delete those tools you are not actively using.