Adsdaq Financial Vertical Category Paul Curran

Financial Vertical Category Expanding ContextWeb’s success in the Financial Vertical Category Paul Curran November 14 th , 2008

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Advertising: What It Means To Our Company ,[object Object],YTD : $3.5 MM/15% of national sales 2008 +11% VS YTD 2007 YTD: $3.02 MM/ 20% of national sales Total : $5.90 MM/ 28% of national sales 2007

Finance Vertical Category: SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insights: What does this marketplace situation mean for ContextWeb? ,[object Object],[object Object],[object Object],[object Object]

At a Glance: Financial Services Industry Online Spending ,[object Object],[object Object],[object Object],[object Object],[object Object],Ad Relevance, October 2008

Who is Advertising? The Top Dogs of 2008 ,[object Object],Ad Relevance, November 2008

Top Dogs Ad Relevance, November 2008

Our Benefits: Unique Visitors in ContextWeb Finance and Money ,[object Object],[object Object],Com Score, October 2008

Total Pages Viewed in ContextWeb Finance and Money ,[object Object],[object Object],Com Score, October 2008

Unique Reach ,[object Object],Com Score, October 2008

Subcategories Finance/Money Subcategory People Cookies Page Views Beginning Investing 41.4K 43.3K 74.8 Credit/Debit Loans 863.8K 946.7K 3.3M DayTrading 33.8K 36.1K 81.8K Financial News 1.7M 2.1M 7.4M Financial Planning 25.9K 26.6K 41.9K Insurance 530.6K 603.6K 6.2M Investing 309.0K 340.5K 721.4K Mutual Funds 230 244 328 Retirement Planning 336.6K 357.2K 639.7K Stocks 3.6M 4.6M 21.5M Tax Planning 481.0K 508.2K 1.1M

Who is Getting the Money? ,[object Object],[object Object],Ad Relevance, November 2008

Advertiser Spending: Bank’s Online Spend ,[object Object],[object Object],EMarketer, November 2008

Advertiser Spending: Budget Allocations ,[object Object],[object Object],EMarketer, November 2008

Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMarketer, November 2008

Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Bank of America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bank of America and ContextWeb

Q4 Small Business Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agency Comments: Why We are Recommended ,[object Object],[object Object],[object Object],[object Object]

How it worked AVG CTR CTR Impressions Top Level CTR Avg CTR Impr Fitness 0.142% 0.00072367 28,933 Health & Medicine 0.132% 0.00072367 79,010 Shopping 0.094% 0.00072367 167,390 Law & Politics 0.089% 0.00072367 1,263,421 Hobbies & Interests 0.083% 0.00072367 2,735,127 Business & Industry 0.083% 0.00072367 3,383,903 Education 0.071% 0.00072367 416,269 Career 0.069% 0.00072367 132,500 Finance & Money 0.069% 0.00072367 728,435 Science 0.065% 0.00072367 209,959 Religion 0.063% 0.00072367 68,307 Computers & Electronics 0.061% 0.00072367 921,920 Arts & Entertainment 0.060% 0.00072367 1,320,846 Small Business 0.056% 0.00072367 76,621 People & Relationships 0.052% 0.00072367 112,615 Travel 0.051% 0.00072367 252,932 Sports & Recreation 0.050% 0.00072367 775,115 Real Estate 0.047% 0.00072367 117,604 Parenting & Family 0.046% 0.00072367 82,377 Food & Drink 0.044% 0.00072367 100,761 Pets 0.039% 0.00072367 135,906 Style & Fashion 0.039% 0.00072367 134,712 Home & Decoration 0.025% 0.00072367 101,059 Autos 0.025% 0.00072367 320,720

Whats the Secret to Our Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],This is how we grew this business, and by implementing this same technique with other financial advertisers we can improve our sales in this industry category

Overview ,[object Object],[object Object],[object Object],[object Object]

Adsdaq Financial Vertical Category Paul Curran

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