This document discusses several aspects of globalization and Latin music. It addresses how Latin music became more influential in the late 1990s due to artists like Jennifer Lopez and Ricky Martin. It also discusses how salsa music negotiates issues of identity and how media can help preserve traditions but also lead to innovation and formation of new identities. The document provides context on the French rap group NTM and how rap was adapted in France to address issues of inequality, racism, and imperialism through rebellious discourses.
3. Globalisation
• Equality of traffic?
• Cultural Imperialism
• Americanisation as syn. of Globalisation?
• Assumption that globalised (US/UK)
industries ‘exploit’
4. Problematising
Globalisation
• Latin music is a meta-generic term which
encompasses and extremely wide range of music
styles and cultures from Latin America
• In the late 1990s, Latin music became an important
influence on chart music, largely because of the
influence of artists like, Jennifer Lopez and Ricky
Martin
• More recently renewed interest in latin music for
dance has raised its profile
5. Contested Identities
• Salsa as symbolic site for negotiation of issues of
race, class, gender and national identity
• Plurality – as national discourse, transnational pan-
Latino genre and culturally appropriated
international mass music
• Meaning constructed within post-colonial context
of Latino Diaspora
6. The Other Side
• However – media can act as vehicle for
preservation & transmission of memory
and tradition
• Influence generic innovation
• Contributing to formation of national
identities . . .
8. NTM (Nique Ta Mere)
• Bruno Lopez (Kool Shen)
• Didier Morville (Joey Starr)
• http://www.supreme-ntm.com/
9. • French context:
• Social Inequality
• Racism
• Post-colonialism
• American Imperialism
10. Francophone Rap
• American form ‘de-americanised’
• Discourses of rebellion & opposition
• But also defense of language
• Sampling (Miles Davis & Public Enemy)
• Dialogues of cultural exchange(Blake, 2007)
