LiveIntent is an ad product, but through their success they're sitting on a considerable amount of data that could and should be monetized through subscription offerings. Julie Rieger, the VP of Product Marketing at LiveIntent, walks through how they're thinking about monetization, as well as some of the struggles they're facing overall.

1. “Monetization”
@
Julia
Rieger
VP
Product
Marketing
#saasfest

2. Real-­‐time
marketing
+
advertising
platform
for
email

3. Acquire
new
subscribers

4. Mobile
app
download

5. Reach
Current
Customers

7. LiveIntent
Features
• Monetization
• Acquire
new
subscribers
• Download
apps
• Reach
current
customers
• Industry
Indexing
• Offline
sales
attribution
• Audience
insights
• Cross-­‐device
mapping

9. Time
Stamp De-­‐Identified
Hash
ID Creative
ID Device
Type OS Broswer ISP
10/26/15
2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175
10/26/15
2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233
10/26/15
2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175
10/26/15
2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175
10/26/15
2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10
10/26/15
2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233
10/26/15
2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175
10/26/15
2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10
10/26/15
2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233
10/26/15
2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175