Lean Pricing Strategy
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Pricing is one of the most important aspects of your business with a 1% in price optimization causing an 11% boost in profit. Here's a breakdown of Lean pricing strategy for your marketing team to bring some data and science into your pricing.
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Lean Pricing Strategy
- 1. @Patticus Lean Pricing June 27, 2013
- 2. @Patticus Provide you a quick, analytical process to approach pricing in your business.
- 3. @Patticus Pricing isn’t hard, it’s a process.
- 4. @Patticus Let me say again: Pricing is a Process
- 5. @Patticus There is no silver bullet.
- 6. @Patticus • The Importance of Pricing • Positioning • Packaging • Pricing (getting the number) • Tips and Tricks - the last 5% Our Agenda
- 7. Basic Plus Premium $49 $149 $299 I only have one cool feature. The same cool feature. Yup, same one. Oh! You can only get this here. Well...and here. Huzzah! I’m the plan with everything. @Patticus The Center ofYour Business
- 8. @Patticus 1% Pricing +11% Profit The Importance of Pricing
- 9. @Patticus Main Takeaway #1 Pricing is huge. Develop your pricing strategy alongside the rest of your product and marketing.
- 10. POSITIONING
- 11. “Who are you selling to and how are you selling?” Customer Personas
- 12. @Patticus “Align your revenue model along your value metric...” Value Metric
- 14. @Patticus Wistia - Value Metric
- 15. @Patticus A value metric is what you charge for, and should: 1. align to your customer’s needs. 2. grow with your customer. 3. be easy to understand. Value Metric
- 20. @Patticus Main Takeaway #2 Understand and align upon your value metric and most other metrics will fall into place.
- 21. PACKAGING
- 22. “What are you selling?” Packaging
- 23. “Bundles, tiers, and packages should be segmented and discrete...” Packaging
- 24. HubSpot
- 25. MailChimp
- 26. Litmus
- 27. “Please rank the following features on a scale from 1 to 7...” Traditional Feature Analysis
- 28. Relative Value Analysis - MaxDiff and Conjoint “Select the Most Important and Least Important Feature…”
- 29. @Patticus Main Takeaway #3 Each customer should have a point of entry and a place to grow.
- 31. @Patticus Pricing “Your customer is the only one who can tell you their willingness to pay...”
- 32. @Patticus Price Laddering and VanWestendorpf
- 33. @Patticus Price Laddering and VanWestendorpf
- 34. @Patticus Main Takeaway #4 Utilize a data model and talk to your customer about their value perception.
- 35. @Patticus EVERYTHING ELSE and QUESTIONS
- 37. @Patticus Download our free e-book to stop guessing, and start pricing intelligently.
- 38. @Patticus Download our free e-book to stop guessing, and start pricing intelligently.