The document introduces transmedia storytelling and provides examples of how it can be used to tell stories across multiple platforms. Transmedia storytelling involves engaging fans and influencers by adding collaborative tasks and narratives to different media like websites, videos, and games. It is important to maintain dialogue with fans and give them ways to connect the various story elements. Examples provided include the TV show Sherlock and alternate reality games that expanded narratives across online and real world experiences.

1. Transmedia Storytelling
Transmedia - Mobile - Gaming
Patrick Möller
Warsaw, 17.05.2012

4. Let me introduce you
to Transmedia Storytelling

5. Photo: Post-It by Peter B. (CC) | Link

6. Handwritten phonenumbers:
0049 30 340 6002320
Photo: Patrick Möller (CC)

7. Click here to open the video in your
browser and watch it
Website & Video: Cathy‘s Key | Link

8. So how can I tell my story by using
Transmedia Storytelling?

9. „The universe is made of stories, not of atoms“
Muriel Rukeyser
Photo: :CC-BY2.0 - NASA | Link

10. Photo: CC-BY-SA2.0 – Patrick Gruban | Link

11. Photo: :CC-BY2.0 - Cliff | Link

12. Photo: PD - Powerhouse Museum | Link

13. Photo: Henry Jenkins| Link

14. Image: Jenna Garfunkel | Link

15. Bildnachweis: Brooke Thompson | Link

16. Transmedia Manifest | Link

17. Identify fans and influentials

18. Folge dem Kaninchen | Link

19. Folge dem Kaninchen | Link

20. Involve fans and influentials

21. Click here to open the video in your
browser and watch it
Mission Icefly (5Gum) at the Bannaroo Festival | Link

22. Click here to open the video in your
browser and watch it
A rabbit hole mailing of missionicefly.com| Link

23. Help your fans to connect
to your story and others easily

24. Screenshot: ARG-Reporter Forum | Link

25. Add collaborative tasks
within the storyline

26. There is no such thing as
total control

27. Really!

28. Navigate instead!

29. Keep up a constant dialogue
with fans

30. Alternate Reality Games on Facebook | Link

31. Case I:
Push 11 – „The Child“
(by vm-people)

32. Photo: CC-BY-SA - Richard | Link

33. Click here to open the video in your
browser and watch it
Movie: Push 11/berlinkriminell 08/11/HORATIO
Produced by: vm-people GmbH | Link

34. Photos: The photos were contributed as user generated content
by the players of the Alternate Reality Game

35. Click here to open the video in your
browser and watch it
Movie: Wer war ich?
Produced by: vm-people GmbH | Link

36. Buchcover: © by Droemer Knauer Verlag

37. Screenshot: ARG-Reporter | Link

38. Screenshot: ARG-Reporter Forum | Link

39. Screenshot: ARG-Reporter Wiki | Link

40. Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link

41. Case II:
Sherlock
(BBC)

42. Click here to open the video in your
browser and watch it
Trailer: Sherlock
Produced by: BBC One | Link

43. Screenshot: Website von Sherlock| Link

44. Screenshot: Sherlock (BBC One)

45. Screenshot: Sherlock (BBC One)

46. Screenshot: Dr. Watsons Blog | Link

47. Screenshot: Dr. Watsons Blog | Link

48. Screenshot: Facebook Post| Link

49. Screenshot in Blogpost by Siobhan O‘Flynn | Link

50. More cases:

51. Photos: Adeles Salon by „Das Wilde Dutzend“ | Link

52. Click here to open the video in your
browser and watch it
Screenshot: „Zombies, Run!“ by Six To Start | Link

53. Screenshot: Tripventure by Sprylab | Link

54. Screenshot: Rides.tv „Dirty Work“ | Link

55. Screenshot: „Guidestones | Link

56. Screenshot: „Why So Serious“ for „The Dark Knight“-movie| Link

57. Thank you very much for listening!
Twitter: @patmo
Contact: http://about.me/patmo
http://www.imaginary-friends.de/
All background graphics have been provided by: Elegantthemes.com | Link