Players want to be part of your ARG right from the beginning, but why? And how can you manage to help them out with that problem?

2. Patrick Moeller: Follow the White Rabbit

3. Why do we want to be part of something interesting from the beginning?

4. Let‘s take a look at two situations

5. Too late at this weeks Book-Club

6. Too late at the movies

8. Of course, community members can help us to get up to date

9. Though it‘s not the same We haven‘t experienced it by ourself

10. Let‘s have a look at the current situation: What does a Perfect Beginning look like?

11. Click the image to listen to the tape (links to YouTube) … you check your mailbox and inside you find an envelope containing an old taperecorder…

12. Others have gotten a mailing, too.

13. Hidden information has to be found and gathered…

14. ... that leads to the website of a psychiatrist with german origin: Dr. Ivan Krotzler from San Diego

15. The story unfolds throughout all kinds of things

16. And in the end?

17. We always got asked the same one question: How do I get a mailing like that to take part from the beginng?

18. What can puppetmaster do about it?

20. Use a Metasite to give players the ability to register for your future ARG-Projects

24. Identify influential players

25. Make use of unique rabbit holes …

26. … so that people will talk about

27. Make use of re-occuring symbols

28. Use them as papercuts for example

29. Slice them and use them in your Rabbit Hole Emails

31. Use one place for updates

32. That links to other places

33. And deliver a story so far - site

34. Thanks for listening! [email_address]