4. Leadership@Apple
Hero/asshole rollercoaster
In total control
90 hours a week
Introducing new products
Delivering keynotes
Cutting deals
Leave of absence...
onsdag den 1 juni 2011
5. Leadership:@Google
Larry? Sergey?
- Founders...
- CEO’s...
- Technical executives
- Product executives
- Know their business and
technology intimitely
- In control
- New to the job (Eric Schmidt left as CEO in 2011)
(Swedes never learned to separate
Björn and Benny in ABBA)
onsdag den 1 juni 2011
6. Decision making
Data, data, data Steve Says So
onsdag den 1 juni 2011
7. Motto
Don’t be evil Think Different
onsdag den 1 juni 2011
8. Customers
Advertisers Consumers
onsdag den 1 juni 2011
9. Customer approach
”If I’d asked my customers what they wanted,
they’d say they wanted a faster horse.”
Henry Ford
onsdag den 1 juni 2011
10. Value chain
Open source, 100% control,
No retail Retail stores
onsdag den 1 juni 2011
11. Marketing
No, minimal Yes, truly important
onsdag den 1 juni 2011
12. Portfolio, Design & Pricing
Diversified Focused
Simple, Simple,
Free Luxury
onsdag den 1 juni 2011
14. Design approach
”Design is a funny word. Some People think
design means how it looks. But of course, if
you dig deeper, it’s really how it works.”
Steve Jobs
onsdag den 1 juni 2011
16. Corporate facts
Founded 1998 1976
CEO Larry Page Steve Jobs
TV, Standalone applications, Desktop Mac, iPod, iPhone, iPad, Apple TV, Mac
Products extensions, Mobile applications, Account OS X, iLife, iWork, iOS
Management, Advertising,
Communication and publishing, Apple Store, Apple Store Online,
Services development, mapping, search, Statistics, AppStore, iTunes Store, iBook,
Hardware MobileMe
Revenue 29 Billion USD 65 Billion USD
Profit 8,5 Billion USD 14 Billion USD
Employees 26,316 49,400
Youtube, Doubleclick, On2, Google
Subsidiaries -
Voice, Picnic, Aardvark, AdMob
onsdag den 1 juni 2011