What can you do to drive SEO impact that are actually measurable? This presentation walks you through what you can do with some real-world stories along the way.

1. Measurable Website
Enhancements That
Matter!
Patrick Reinhart

2. For Most, Search Is This

3. There Are Hundreds Of
Levers You Can Pull

4. The Hard Part Is
Knowing Which Ones
To Pull For Your Site

5. So what the
hell do I do?

6. Optimize Your Content
Pick 2-3 Likeminded Keywords
Per Page
Keywords Included In Page Tags
& Content
Create A Theme
Longform Informative Content
This is the
easy stuff!

7. no one lies to their search bar

8. is plastic surgery safe

9. People Ask Questions They Want Answers To

10. 65% of consumers feel a brand is
trustworthy/positive immediately
after they read a piece of
educational content from that
brand.

11. 78% agree or strongly agree that
they found the brand “helpful”
immediately after they read a piece
of educational content from that
brand.

12. When deciding between 4 brands,
84% of consumers who read a piece
of educational content by a brand
chose that brand when prompted to
purchase.

13. Educating Your Customers Is
Important

14. 46% of all Google searches are
local.

15. # of Google Searches Per Day
3,500,000,000

16. 88% of consumer local business
searches on a mobile device either
call or visit the business within 24
hours.

17. 88% of consumers trust online
reviews as much as personal
recommendations.

18. Local Search Is Important For
Local Businesses

19. Meet Mike
• Works at a small pest control
company in NYC
• Highly localized & competitive
business
• He needed his site to generate
more leads
• Didn’t know what to do

20. Making A Game Plan
Listen man, I gotta
start getting more out
of this site.
I feel you. Folks are
having a lot of success
with educational content,
let’s start there.
Ok…not sure that will
drive leads, but you’re
the expert.
Trust me.

21. Making A Game Plan

22. Research First!
What does a
waterbug look like?
1,600 MSV
How do you get rid
of fruit flies?
6,600 MSV
How to naturally
get rid of ants
4,400 MSV
How to get rid of
waterbugs
2,900 MSV
How to get rid of
cockroaches
18,100 MSV
How to catch a
mouse without trap
590 MSV
How many rats in
NYC?
590 MSV
When to call an
exterminator
70 MSV

23. Rhinoplasty (110,000 MSV)
Rhinoplasty Before and
After
(9,900 MSV)
Rhinoplasty Surgery
(2,300 MSV)
Rhinoplasty
Surgeon Near Me
(90 MSV)
Search Volume
MSV
Conversions
$$$$

24. Creating Useful Content

25. So now that we have
that process in place
what else can we do?
I feel you. Since you’re a
local business, we have
to start thinking about
local search.
Ok…not sure that will
drive leads, but you’re
the expert.
Trust me.
What Else?

26. Create Location Pages

27. Manage GMB Pages

28. Get Reviews!

29. Have Consistent NAP Info
NAP stands for:
Name
Address
Phone Number

30. So does all of
this stuff really
work?

31. pest control new york city

32. Local Pack Wins!

33. get rid of waterbugs

34. Answer Box Wins!
l

35. Did this help
my business?

36. Traffic & Revenue Wins!
Of The 16,091 Organic Sessions 10,186 (63%) Came From The Blog.
$300,000 In Incremental Revenue

37. What Are We Gonna Do?
Optimize Your Content
Start A Blog & Answer Questions
Create Location Page(s)
Manage Your GMB Page(s)
Let’s Review!
Get Reviews
Ensure Your NAP Info Is Consistent

38. QUALITY > QUANTITY

39. It Supports
Everything
Else

40. Thank You!