2. Contact Management
Stores contact information such as names, addresses, and social media accounts
in a searchable database.Key considerations: While all CRM software offers
contact management functionality, you’ll want to look for a layout and usability
that make sense to you.
3. Interaction Tracking
As you compare shortlisted solutions, think about how many times a prospect
will change hands as they move through your sales funnel. You want to choose a
CRM platform that allows all necessary parties to collaborate.
4. Lead Management And Document Management
Manage the process of converting prospects into potential customers (leads) by
identifying, scoring, and moving leads through the sales pipeline. Collect,
upload, store, and share documents in a centralized location, making it easier for
everyone involved to access information.
5. Email Integration
Think about how your team primarily communicates. If they’re not used to
collaborating within an app, you may want to prioritize CRM software with email
integration capabilities.
6. Quotes/proposal Management
How much your business prioritizes this particular CRM function probably
comes down to the kind of work you do. If the nature of your products/services
often requires some back and forth over contracts and proposals, then
centralizing that process within your CRM software is a handy, helpful feature.
7. Workflow Automation And Sales Forecasting
Automate repetitive tasks by creating workflows that trigger actions or send
follow-up reminders for next actions. Generate predictions for future sales
figures or projected revenue based on past and present data/trends.