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Where do Product Managers
       come from?
         Patrick O’Malley
        Product Tank Paris
           5th April 2013


          @@pomalley
How did I become PM?
Recognise this man?


          This was Frederic Tutor

          Known as the “Ice King”

          Made a fortune shipping and
          selling ice from 1805 to 1864
Why Ice?


           Ice creams

           Serving cold drinks

           ‘Wenham Lake Ice’ was
           served at the most
           exclusive dinner parties in
           London
How exactly?


           Laborers literally “sawed”
           the ice into blocks

           Blocks were brought to an
           icehouse.

           Layers of straw prevented
           the ice from melting
Storing the Ice


             Ice houses held about 150
             tonnes of ice.

             Blocks packed as closely as
             possible

             Ice pried loose with chisels
             as it was needed.
Problems?


        Most of the ice melted (76% on
        one notable voyage)

        Need a frozen lake!

        Months of travel.

        Competition
Recognise this man?


         Ferdinand Carré

         Invented the absorption
         refrigerator

         Patented in 1860

         Fitted on ships In 1876
Discontinuous Innovation

Tons of Wenham Lake Ice       Artificial Ice Plants

1806 .......... 130           1879 – 35 plants
1816......... 1,200           1889 – 222 plants
1826 .........4,000
1836 .......12,000
1846........65,000
1856..... 146,000
1860 .....142,463
1865 .....131,275
1866 .....124,751
1872 .......69,500
1873 .......70,370
1874 ...... 69,800
1884.........60,000
State of Software Dev



  32% Successful
  44% Challenged
  24% Failed
Standish Group Study 2009

68% of software development is unsuccessful!
~ 76% of ice melted!
Internet



  Brought a new set of tools
  New channels
  Facilitated new practices

=> Technological Discontinuity (like the refrigerator)
Agile Manifesto (2001)
SCRUM has PO “role”
Lean
All these things -> Product



 Internet
 New tools
 Agile Product Owner role
 Lean principles
 Chronic waste!

=> Product Management discipline grows
The Link



                   ICE           SOFTWARE


Huge waste

High demand

Solution
                Refrigeration   Better Product
                                 Management
Before PM, you were..


   Project Manager
   Business Analyst
   Marketing Executive
   Architects
   Customer representatives
   Business Manager
   Other?
* Note: PM = Product Manager or Product Owner
Why have a PM?



 “The product owner has two main responsibilities:
creating and delivering the vision”
  Roman Pichler

“One person responsible for ROI of the product”
  Ken Schwaber
A good PM



Has a vision
Yet gets his hands dirty
Open, honest communicator
Excellent negotiator, encourages consensus
Understands the domain
Passionate and committed
Bridge Internal Gaps




     Sales    Marketing




    Finance   Engineering
Better than before?



Unifies marketing and engineering
Leverages the genius of whole organization
Relentlessly adds value
Takes responsibility for understanding what ‘value’
means and makes the business clear and in
agreement on that.
Where to go from here?



Product Tank!
Continuous upskilling
Evangelism
Networking
Best Practice
Enjoying it
Thank You!




@pomalley




http://pomalley.co.uk/blog

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ProductTank Paris 5 4-13

  • 1. Where do Product Managers come from? Patrick O’Malley Product Tank Paris 5th April 2013 @@pomalley
  • 2. How did I become PM?
  • 3. Recognise this man? This was Frederic Tutor Known as the “Ice King” Made a fortune shipping and selling ice from 1805 to 1864
  • 4. Why Ice? Ice creams Serving cold drinks ‘Wenham Lake Ice’ was served at the most exclusive dinner parties in London
  • 5. How exactly? Laborers literally “sawed” the ice into blocks Blocks were brought to an icehouse. Layers of straw prevented the ice from melting
  • 6. Storing the Ice Ice houses held about 150 tonnes of ice. Blocks packed as closely as possible Ice pried loose with chisels as it was needed.
  • 7. Problems? Most of the ice melted (76% on one notable voyage) Need a frozen lake! Months of travel. Competition
  • 8. Recognise this man? Ferdinand Carré Invented the absorption refrigerator Patented in 1860 Fitted on ships In 1876
  • 9. Discontinuous Innovation Tons of Wenham Lake Ice Artificial Ice Plants 1806 .......... 130 1879 – 35 plants 1816......... 1,200 1889 – 222 plants 1826 .........4,000 1836 .......12,000 1846........65,000 1856..... 146,000 1860 .....142,463 1865 .....131,275 1866 .....124,751 1872 .......69,500 1873 .......70,370 1874 ...... 69,800 1884.........60,000
  • 10. State of Software Dev 32% Successful 44% Challenged 24% Failed Standish Group Study 2009 68% of software development is unsuccessful! ~ 76% of ice melted!
  • 11. Internet Brought a new set of tools New channels Facilitated new practices => Technological Discontinuity (like the refrigerator)
  • 13. SCRUM has PO “role”
  • 14. Lean
  • 15. All these things -> Product Internet New tools Agile Product Owner role Lean principles Chronic waste! => Product Management discipline grows
  • 16. The Link ICE SOFTWARE Huge waste High demand Solution Refrigeration Better Product Management
  • 17. Before PM, you were.. Project Manager Business Analyst Marketing Executive Architects Customer representatives Business Manager Other? * Note: PM = Product Manager or Product Owner
  • 18. Why have a PM? “The product owner has two main responsibilities: creating and delivering the vision” Roman Pichler “One person responsible for ROI of the product” Ken Schwaber
  • 19. A good PM Has a vision Yet gets his hands dirty Open, honest communicator Excellent negotiator, encourages consensus Understands the domain Passionate and committed
  • 20. Bridge Internal Gaps Sales Marketing Finance Engineering
  • 21. Better than before? Unifies marketing and engineering Leverages the genius of whole organization Relentlessly adds value Takes responsibility for understanding what ‘value’ means and makes the business clear and in agreement on that.
  • 22. Where to go from here? Product Tank! Continuous upskilling Evangelism Networking Best Practice Enjoying it

Hinweis der Redaktion

  1. LOGOS instead?Animations on Vtours, Salud, MoveMe
  2. In the early 1800s, ice creams were the trendy, fashionable luxury indulgenceThe idea of serving cold drinks in bars was just starting to be accepted‘Wenham Lake Ice’ was served at the most exclusive dinner parties in London
  3. around Boston, labourers literally “sawed” the ice into blocksThese blocks were brought to shore with long poles (prodding the ice) and lifted into an icehouse.Layers of straw prevented the ice from melting
  4. Special constructions called Ice houses would store the iceBlocked packed as closely as possible to prevent unnecessary meltage.Workmen in the ice-houses pried ice loose with chisels as it was needed.Held about 150 tonnes of ice
  5. Keeping the Ice coldThe vessel Arabella in 1854-55 on a voyage from Boston to Calcutta arrived with 38 tons of the original 160 (lost 76% of her Ice)Needed a frozen lake to get ice in the first place!Time – Boston to Calcutta was 3 months.Competition – from Sweden and Norway
  6. Hint: He is French (come on guys!)He invented the absorption refrigerator, but he called it his “ice making machine”Patented in 1860 and in 1876 the ship, Paraguay was equipped with a refrigeration system that permitted the ship to carry meat for an intercontinental trip
  7. Both industries existed together for a while. Eventually one industry replaced the other
  8. 32%   Successful (On Time, On Budget, Fully Functional)44%   Challenged (Late, Over Budget, And/Or Less than Promised Functionality)24%   Failed (Canceled or never used)
  9. Brought a new set of toolsOpened up new channels (direct to customer)Facilitated new practices (Analytics, A/B testing, Cohort Analysis, Quick prototyping, Lean development)
  10. SCRUM was around since 1995. But the agile manifesto (agile values) really came to the fore in early to mid 2000s. Companies began to consider it at this stage.
  11. Just like the ice - > there was a demand, there was no available solutions that were effective, there was a need for improvementThis is just like where software development was recently. Needed to build it (demand) and existing practices not effective (68% waste)
  12. The PC industry, the car, the train, social media – lots of examples…The point is that new innovations often bring new opportunities. And sometimes real life problems result in people finding clever solutions. This helps us define the real worth of a PM. To add value, to eliminate waste
  13. Startup CEOs
  14. Roman Pichler Agile Product Management
  15. * Most important thing