Mobile-related technologies for the past week, in 3 (or almost) words: Indoor Geoloc, Boxing Reality, Quick App For All

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THE WEEK IN 3 WORDS

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SEASON #02 – WEEK #50

3. INDOOR GEOLOC
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Outdoor geolocation using GPS is fully part of our life as smartphone users. But
once we walk into a building, the experience stop quite abruptly… Beacons are a
good answer to this frustration and a great way of providing localized information to
users.
Back in August 2014, a London-based digital studio, ustwo, started working with the
Royal London Society for Blind People (RLSB) to build a system to help visually
impaired people navigating into the London subway*. The project was a
combination of beacons and voice commands to help people find their way.
This initiative has led to a community of several companies - backed
by Google - Wayfindr**, joining to create an open standard for indoor
navigation. This standard would provide a consistent system across
applications using it (and therefore improve the experience for
visually impaired people) and could also be extended to other
categories of users, such as tourists.
(*): http://www.slideshare.net/PatrickHerrmann3/w3w-week (**): http://www.wayfindr.net/

5. BOXING REALITY
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Virtual Reality is getting more and more real every day, and this is especially true with
immersive video.
The processing capacities and the algorithms to build immersive 360° video are mature,
but the produced content and is not quite yet. There are some nice video and 3D
animations that can be find on the Internet and platforms like YouTube, but the content
people wants to look at is still quite poor.
However, more and more reported initiatives are about added-value content, especially in
sport. Whether it’s a basketball game or a boxing game*, the 360° video enhance the
content and provide some highly valuable insight about the atmosphere in tribunes,
public’s emotions, etc.
The right strategy about virtual reality is yet to be defined (and will probably highly
depends on the content) but it surely involves giving users some new perspectives on
content they already like.
(*): https://youtu.be/raKh0OIERew

7. QUICK APP FOR ALL
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It’s not a secret that a successful online business model implies a good mobile
application to be complete. Facebook, Voyages SNCF, Showroom privés are a very few
examples among the numerous ones that confirm a (good) mobile application is key in
the current digital era.
But it’s not as obvious how companies should actually make such applications.
Technologies are still young and good designers and developers are quite rare.
Gigster is building a solution they expect to help enterprise get their
mobile application: by computing data provided by users online, the
artificial intelligence engine behind Gigster designs the development plan
and a price quote. If user agrees them, remote developers from Gigster
follows that plan and build the application based on pre-existing code
blocks. The applications are delivered in a few weeks. Quite impressive…
Gigster-like companies are bringing the Uber-approach to software development, making
it on-demand, simple, “affordable” and fast!