Bio & Resume

1. PATRICK ‘GREG’BAYERS (502) 457-5214/greg@yourGCA.com
ENTREPRENEUR • BUSINESS OWNER P.O. Box 5055, Louisville,KY40255
EXECUTIVE BIOGRAPHY
Once quoted in Louisville Business First, “If we see
him in a suit”, said Kathy Young of University of
Louisville Hospital, “we think he’s up to something”.
Greg Bayers admits he likes to dress casual but says
he wears the suit when necessary. Long-time
entrepreneur and business owner, Mr. Bayers states
that his success in business, and life, is a direct result
of long-time, endearing relationships. “Yes, there is
negotiation, but what is important is proving through
your actions that you will go above and beyond to do
what is in the best interest of your customers and
colleagues”.
A results-driven leader, in 2003 Mr. Bayers founded yourGCA.com, a corporate gifts and rewards business. After a few
years of diligent work, this unique sales and marketing company requires zero employees and fewer than 200 hours per
year to operate from home while generating continuous revenue growth and substantial profits. Additionally, Mr. Bayers
performs a wide variety of consulting services for diverse industry clients including new business start-up, contract
structuring and negotiation, sales, marketing, advertising, operational, financial and accounting.
Mr. Bayers began his career on a path that is uncommon among other astute professionals with natural sales abilities.
Having earned his bachelor’s degree in accounting & finance from Bellarmine University, Louisville, KY, Mr. Bayers’ goal
was to complement his sales and relationship skills with a strong foundation in business and finance. Thus, in 1985 he
accepted his first position with Gohmann Asphalt & Construction, Inc., a highway and bridge contracting company. Hired
for the position of assistant treasurer during an intense growth period, within one year Mr. Bayers was promoted to
financial controller of two newly purchased subsidiary companies engaged in asphalt and stone manufacturing, road
construction, and product sales. Mr. Bayers contributed to 1,100% growth in his nine year tenure at Gohmann Construction.
Armed with accounting and management experience, in 1993 Mr. Bayers responded to his entrepreneurial desires and co -
founded his first business, Where To Go…USA, an advertising sales and print distribution company. As CEO, he
developed seven major U.S. markets and created licensed business opportunities. Mr. Bayers was the highest volume sales
producer in company history with over 1,750 distribution location and advertising clients including Marriott, NASA Space
Center, Cincinnati Zoo, Louisville Slugger Museum, Buffalo Trace Distillery, FAO Schwarz, St. Elmo Steak House, Rock
& Roll Hall Of Fame, and The Indiana Pacers. Mr. Bayers also developed a multi-state, promotional sweepstakes using the
barter systemand giving away free getaway weekends.
Mr. Bayers is an Ambassador Host for Churchill Downs, Louisville, KY and Breeders Cup. He is involved in missionary
outreach programs including support of Friends of Ft. Liberte, Haiti as a long-time child sponsor. Mr. Bayers is outreach
minister for Foundations Group at Southeast Christian Church spending his time coordinating and leading volunteer
programs and benevolence assignments. His hobbies and interests include family, travel, classical art, architecture, history,
science, reading, golfing, fishing, animals and reptiles. He is married to Wendy Bayers and has four children, three dogs,
and two bearded dragons.

2. PATRICK ‘GREG’ BAYERS
(502) 457-5214 • greg@yourGCA.com
6607 Bedford Lane, Louisville, KY 40222
PROFESSIONAL SUMMARY
Entrepreneurially spirited, innovative and results-driven leader focused on achieving exceptional
outcomes in highly competitive markets. Extensive experience driving product, process, customer
service, and continuous improvement while building relationships with key business decision-makers.
Consistently increasing sales while reducing operating costs and making quality improvements. Areas
of expertise include:
 New Business Start-ups
 Due Diligence, Contract Structuring and
Negotiations
 New Product/Service Creation and Roll-out
 Operations, Strategic Planning and
Implementation
 Productivity, Quality, and Continuous
Improvement
 Process Optimization
 Public Relations/Customer Relations
 B2B Sales
 New Territory Development
 Territory Growth Management
 Marketing, Advertising and Brand Building
 P&L,Budgeting and Forecasting
 Cost Analysis and Reduction
 Accounting/Financial Statement
Preparation and Analysis
STRENGTHS & QUALIFICATIONS
 Self-motivated, assertive, hard-working, diligent, goal-oriented, organized and resourceful
 Tremendous visionary demonstrated by creating and marketing new product and service businesses
 Effectively communicate and interact with customers, competitors and colleagues at all levels
 Outstanding interpersonal skills and incredible attention to detail
 Excellent negotiation skills due to a unique combination of extensive financial experience
accompanied by outstanding sales abilities
 Thousands of long-term relationships with business owners and managers in many diverse
industries
 Computer savvy and proficient in Microsoft Office, QuickBooks, contact databases, and social
media
 Consistent and Loyal – only three jobs in 30-year career history
PROFESSIONAL EXPERIENCE
yourGCA.com 8/2003 to present
Founder/Proprietor
Created a completely unique corporate gifts and rewards program coupled with an innovative
marketing and advertising venue for restaurant, retail, entertainment, and service industry clients. This
inimitable, home-based business requires zero employees and fewer than 200 hours per year to operate
from home while generating continuous annual revenue growth and substantial profits.
 Generating greater than $2,500,000 of sales to date with 36% net income, and receiving a 76%
renewal rate from over 140 gift and reward company clients among diverse industries including
healthcare, insurance, construction, manufacturing, professional, non-profit, and education.
 Secured and maintain automatically renewable agreements with over 275 merchant clients
generating additional annual advertising revenue of $17,000 cash + $31,000 of merchant trade.
 Developed a fund-raising feature for schools generating $65,000 in additional annual sales.

3. PATRICK ‘GREG’ BAYERS (502) 457-5214 Resume – Page 2
Where to Go…USA 3/1993 to 8/2003
Co-Founder/CEO
Created and developed a new and innovative print advertising medium and distribution service concept
into a multi-million dollar business, including the development and sales of licensed business
opportunities.
 Developed and managed five individual business territories including Louisville, KY,
Cincinnati, OH, Columbus, OH, Cleveland, OH, and Indianapolis, IN.
 Created licensed business opportunity and sold to licensees in Houston, TX and Portland, OR.
 Developed business plan for submission to investment partners.
 Performed and managed public relations, marketing and advertising functions.
 Through new market development, contracted with more than 1,750 hotel, tourism, restaurant,
and entertainment industry clients with up to $960,000 annual sales.
 Planned, organized and conducted networking functions for groups as large as 200.
 Delivered presentations to groups as large as 500.
 Created and developed an extensive promotional sweepstakes using the barter system.
 Planned, organized and conducted sales training seminars.
 Hired and trained over 60 reps in 10 years and led a core team of up to 10 sales personnel who
delivered 55% to 90% continuous annual sales increases.
 Highest commissioned sales producer in company history with intangible sales over
$2,500,000.
 Optimized graphic design, printing coordination, and the distribution process of over 500,000
printed mini-brochures each year, thus reducing costs by 40% or $120,000 in annualized
savings.
 Hired, trained, and supervised entire staff including managers, sales personnel, web design,
graphic design, and print coordinators, distributors, operations and administration personnel.
 Established and enforced workplace policies and procedures.
Gohmann Asphalt & Construction, Inc. 5/1985 to 4/1994
Controller/Assistant Treasurer
Managed and supervised accounting and administrative departments and personnel for a construction
company with $3,000,000 in annual sales through rapid growth period, increasing revenue to over
$110,000,000 per year.
 Successfully restructured and downsized administrative and accounting divisions of two newly
purchased construction and manufacturing subsidiary companies to form more cohesive,
professional, focused environments, reducing total overhead costs by 22%.
 Produced consolidated financial statements for parent company and its six subsidiaries with
total revenue exceeding $110,000,000.
 Prepared schedules and managed general ledger, fixed assets, short term and long term
payables, accounts receivable and notes receivable, cash, inventory, and payroll.
 Managed revolving lines of credit and negotiated with lenders to restructure long-term debt.
 Performed internal sales tax audits generating refunds totaling $230,000.
EDUCATION
Bellarmine University, Louisville, KY - BA in Accounting