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Books are the last old media
   industry to go digital.
The Evolution of the Book
         A 500 Year Old ‘Technology’ is Mutating & Adapting




                                     Bennet Cerf,
Monks             Gutenberg    founder of Random House        Steve Jobs
400 AD              1450                  1927                  2009
Social Media has transformed the way
    ideas and information spread.
A book is a container for ideas.
How will social transform the book?
Social reading is already happening.
                      How will it evolve?
photo by risager
Publishing is changing more
than it has since Gutenberg
printed his Bible more than
       500 years ago
“Publishing is not evolving. Publishing is going away.
    Because the word “publishing” means a cadre of
 professionals who are taking on the incredible difficulty
and complexity and expense of making something public.
      That’s not a job anymore. That’s a button.”
                       -- Clay Shirky
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.

                 Read me!
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.

                    Read me!
             Read me!        Read me!   Read me!
  Read me!                                         Read me!


                                                              Read me!
Ebooks & Self-Publishing have led to a flood of books.
     Hundreds of thousands are published each year.
                                                    Read me!
                         Read me!
                  Read me!        Read me!   Read me!
       Read me!                                         Read me!


                                                                   Read me!
Read me!                   Read me!
             Read me!
                                       Read me!
                                                        Read me!
Read me!
                            Read me!
                                             Read me!
   Ebooks &Read me!
            Self-Publishing have led to a flood of books.
     Hundreds of thousands are published each year.
   Read me!                                                             Read me!
                                                         Read me!
                         Read me!
                  Read me!        Read me!      Read me!
       Read me!                                              Read me!


                                                                         Read me!
Read me!                   Read me!
              Read me!
                                       Read me!
                                                             Read me!
Read me!
     Read me!                                                                    Read me!
                                                            Read me!
                                Read me!
                                                 Read me!
       Ebooks &Read me!
                Self-Publishing have led to a flood of books.
         Hundreds of thousands are published each year.
      Read me!                                                              Read me!
                                                             Read me!
                             Read me!
                      Read me!        Read me!      Read me!
           Read me!                                              Read me!



                                                            Read me!         Read me!
   Read me!
     Read me!                  Read me!
                 Read me!
                                           Read me!
                                                                 Read me!        Read me!
How do you stand
out in that crowd?
Is self-publishing a viable path?
  (Just what is it that a publisher does, anyway?)
Is it true that everyone has a book in them?
"Everybody does have a book in them, but in most
       cases that's where it should stay."
            -- Christopher Hitchens
(Seriously, though, what about self-publishing?
           Is it a viable model now?)
Otis Chandler
Founder & CEO
Goodreads


          Tim Sanders
          Co-Founder & CEO
          Netminds


       Chris Brogan
       President, Human Business Works
       Bestselling author of Trust Agents

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  • 1. Books are the last old media industry to go digital.
  • 2. The Evolution of the Book A 500 Year Old ‘Technology’ is Mutating & Adapting Bennet Cerf, Monks Gutenberg founder of Random House Steve Jobs 400 AD 1450 1927 2009
  • 3. Social Media has transformed the way ideas and information spread.
  • 4. A book is a container for ideas. How will social transform the book?
  • 5. Social reading is already happening. How will it evolve? photo by risager
  • 6. Publishing is changing more than it has since Gutenberg printed his Bible more than 500 years ago
  • 7. “Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button.” -- Clay Shirky
  • 8.
  • 9. Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year.
  • 10. Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me!
  • 11. Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 12. Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 13. Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 14. Read me! Read me! Read me! Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 15. How do you stand out in that crowd?
  • 16. Is self-publishing a viable path? (Just what is it that a publisher does, anyway?)
  • 17. Is it true that everyone has a book in them?
  • 18. "Everybody does have a book in them, but in most cases that's where it should stay." -- Christopher Hitchens
  • 19. (Seriously, though, what about self-publishing? Is it a viable model now?)
  • 20. Otis Chandler Founder & CEO Goodreads Tim Sanders Co-Founder & CEO Netminds Chris Brogan President, Human Business Works Bestselling author of Trust Agents

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