SlideShare ist ein Scribd-Unternehmen logo
1 von 24
How to create a
Call to Action?
How to create a
Call to Action?
Hostcomp.net
is a part of online
marketing on your
website that gives
visitors an instruction to
take some kind of action
Hostcomp.net
Call to action (CTA)
to get a response from
targeted people so they
click on your Affiliate ad
or your website
Hostcomp.net
Use CTA
at the end of a page or
after a sales pitch to let
customers know what to
do if they are interested
in your offer
Hostcomp.net
Put the CTA
so your audience knows
what they can expect
when they click on your
ad.
Hostcomp.net
Give information
or phrasing to get your
targeted audience to
respond well like “Buy
Now"
Hostcomp.net
Use a message
act as a road map
towards sales. You can
write messages like,
“Call for a free
estimate.”
Hostcomp.net
CTAs
build your email list (“Sign
up for a free guide,”) get
new social media followers
(“Like our page”), and for
website readers (“read
more about”)
Hostcomp.net
You can also
you can create a clear
call to action and
increase your response
rates
Hostcomp.net
With the right strategy
Every sales conversation
and printable material
needs to have some type
of CTA
Hostcomp.net
Easy to understand
1.
related articles on your
website at the end of
your content
Hostcomp.net
2. Recommend other
Have a desired result in
mind and know how
you can use it for your
marketing or sales
funnel
Hostcomp.net
3.Keep it simple
if a person signs up for your
email list. The initial goal is
to get the email address to
send offers with a call to
actions like "Buy Now"
Hostcomp.net
Give a Freebie
with information or vouchers
after the sale. Remember the
email subscription is the first
step to reach the ultimate
goal of making sales
Hostcomp.net
Follow up
and use words to provoke
emotions and enthusiasm
"Buy now to get 20% off"
Hostcomp.net
Have a strong command
why they should do
your desired action
Hostcomp.net
Give them a reason
the fear of missing
out in your CTA “Buy
now only 30 left”, “Be
fast, Sale ends today.”
Hostcomp.net
Use FOMO
especially for pricing,
discounts, promotions,
etc. It helps the people
to determine if the offer
is worth clicking on
Hostcomp.net
Use Numbers
your call to action can
be accessed on both
mobile and desktop
devices.
Hostcomp.net
Make sure
you need good
graphics and
images and also the
right font and size
Hostcomp.net
To create a banner
both on your messaging and
banners. It a good idea to
test different calls to action
to see where your audience
responses the most.
Hostcomp.net
Get creative
is a good online
marketing strategy to
gain new customers and
clients
Hostcomp.net
A Call to Action
hostcomp.net/cta
Find out more at

Weitere ähnliche Inhalte

Ähnlich wie How to create a Call to Action?

LinkedIn Conversation Ads Best Practices Guide
LinkedIn Conversation Ads Best Practices GuideLinkedIn Conversation Ads Best Practices Guide
LinkedIn Conversation Ads Best Practices GuideBart Spiessens
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketingTrupti Chaure
 
The Internet is wide open to you and your business.
The Internet is wide open to you and your business. The Internet is wide open to you and your business.
The Internet is wide open to you and your business. Jacqueline Gordon
 
Most effective strategy for E-commerce !
Most effective strategy for E-commerce !Most effective strategy for E-commerce !
Most effective strategy for E-commerce !Rakesh Kumar
 
Generate Leads and Sales with a Sales Funnel
Generate Leads and Sales with a Sales FunnelGenerate Leads and Sales with a Sales Funnel
Generate Leads and Sales with a Sales FunnelJoomlaDay Australia
 
4 steps to running a successful Facebook Ad Campaign
4 steps to running a successful Facebook Ad Campaign4 steps to running a successful Facebook Ad Campaign
4 steps to running a successful Facebook Ad CampaignShaan Yusuf
 
10 Genius Call-To-Action Examples Everyone Clicks.pptx
10 Genius Call-To-Action Examples Everyone Clicks.pptx10 Genius Call-To-Action Examples Everyone Clicks.pptx
10 Genius Call-To-Action Examples Everyone Clicks.pptxVirtual Employee Pvt. Ltd.
 
Digital Marketing Campaigns
Digital Marketing CampaignsDigital Marketing Campaigns
Digital Marketing CampaignsSpartans1
 
Internet Advertising Tips - 3 Strong Suggestions For Killer Ads
Internet Advertising Tips - 3 Strong Suggestions For Killer AdsInternet Advertising Tips - 3 Strong Suggestions For Killer Ads
Internet Advertising Tips - 3 Strong Suggestions For Killer Adshurtoaf1259
 
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....WriteMe
 
Website and seo for lead generation
Website and seo for lead generationWebsite and seo for lead generation
Website and seo for lead generationGeorge Fedorovici
 
Sample Social Media Marketing Plan
Sample Social Media Marketing PlanSample Social Media Marketing Plan
Sample Social Media Marketing Plantaklej
 
Acme internet marketing
Acme internet marketingAcme internet marketing
Acme internet marketingHome
 
An introduce internet marketing
An introduce internet marketingAn introduce internet marketing
An introduce internet marketingnguyenlinh29992
 
thundertech-Trends-Summer-Reader-2016
thundertech-Trends-Summer-Reader-2016thundertech-Trends-Summer-Reader-2016
thundertech-Trends-Summer-Reader-2016Jason Therrien
 
Complete 12-Month Ecommerce Marketing Plan
Complete 12-Month Ecommerce Marketing PlanComplete 12-Month Ecommerce Marketing Plan
Complete 12-Month Ecommerce Marketing PlanSumo Group
 
How To Increase Holiday Sales
How To Increase Holiday SalesHow To Increase Holiday Sales
How To Increase Holiday SalesVeeqo
 
How to Brew the Perfect B2B Blend of ABM & Inbound
How to Brew the Perfect B2B Blend of ABM & InboundHow to Brew the Perfect B2B Blend of ABM & Inbound
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
 
7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS Marketing7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS MarketingRohanLal7
 

Ähnlich wie How to create a Call to Action? (20)

LinkedIn Conversation Ads Best Practices Guide
LinkedIn Conversation Ads Best Practices GuideLinkedIn Conversation Ads Best Practices Guide
LinkedIn Conversation Ads Best Practices Guide
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketing
 
The Internet is wide open to you and your business.
The Internet is wide open to you and your business. The Internet is wide open to you and your business.
The Internet is wide open to you and your business.
 
Most effective strategy for E-commerce !
Most effective strategy for E-commerce !Most effective strategy for E-commerce !
Most effective strategy for E-commerce !
 
Mind made paid media
Mind made  paid media Mind made  paid media
Mind made paid media
 
Generate Leads and Sales with a Sales Funnel
Generate Leads and Sales with a Sales FunnelGenerate Leads and Sales with a Sales Funnel
Generate Leads and Sales with a Sales Funnel
 
4 steps to running a successful Facebook Ad Campaign
4 steps to running a successful Facebook Ad Campaign4 steps to running a successful Facebook Ad Campaign
4 steps to running a successful Facebook Ad Campaign
 
10 Genius Call-To-Action Examples Everyone Clicks.pptx
10 Genius Call-To-Action Examples Everyone Clicks.pptx10 Genius Call-To-Action Examples Everyone Clicks.pptx
10 Genius Call-To-Action Examples Everyone Clicks.pptx
 
Digital Marketing Campaigns
Digital Marketing CampaignsDigital Marketing Campaigns
Digital Marketing Campaigns
 
Internet Advertising Tips - 3 Strong Suggestions For Killer Ads
Internet Advertising Tips - 3 Strong Suggestions For Killer AdsInternet Advertising Tips - 3 Strong Suggestions For Killer Ads
Internet Advertising Tips - 3 Strong Suggestions For Killer Ads
 
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....
WHAT IS CTA IN DIGITAL MARKETING – FIND OUT ITS ROLE IN BRINGING CONVERSIONS....
 
Website and seo for lead generation
Website and seo for lead generationWebsite and seo for lead generation
Website and seo for lead generation
 
Sample Social Media Marketing Plan
Sample Social Media Marketing PlanSample Social Media Marketing Plan
Sample Social Media Marketing Plan
 
Acme internet marketing
Acme internet marketingAcme internet marketing
Acme internet marketing
 
An introduce internet marketing
An introduce internet marketingAn introduce internet marketing
An introduce internet marketing
 
thundertech-Trends-Summer-Reader-2016
thundertech-Trends-Summer-Reader-2016thundertech-Trends-Summer-Reader-2016
thundertech-Trends-Summer-Reader-2016
 
Complete 12-Month Ecommerce Marketing Plan
Complete 12-Month Ecommerce Marketing PlanComplete 12-Month Ecommerce Marketing Plan
Complete 12-Month Ecommerce Marketing Plan
 
How To Increase Holiday Sales
How To Increase Holiday SalesHow To Increase Holiday Sales
How To Increase Holiday Sales
 
How to Brew the Perfect B2B Blend of ABM & Inbound
How to Brew the Perfect B2B Blend of ABM & InboundHow to Brew the Perfect B2B Blend of ABM & Inbound
How to Brew the Perfect B2B Blend of ABM & Inbound
 
7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS Marketing7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS Marketing
 

Mehr von Riskfail.com & Hostcomp.net (8)

How to reduce Phone and Social Media addiction?
How to reduce Phone and Social Media addiction?How to reduce Phone and Social Media addiction?
How to reduce Phone and Social Media addiction?
 
How to hire a Freelancer?
How to hire a Freelancer?How to hire a Freelancer?
How to hire a Freelancer?
 
How to start with Email Marketing?
How to start with Email Marketing?How to start with Email Marketing?
How to start with Email Marketing?
 
Best Time Management Strategies
Best Time Management StrategiesBest Time Management Strategies
Best Time Management Strategies
 
How to learn a new skill?
How to learn a new skill?How to learn a new skill?
How to learn a new skill?
 
How to build a successful social media presence?
How to build a successful social media presence?How to build a successful social media presence?
How to build a successful social media presence?
 
How to find Affiliate Programs?
How to find Affiliate Programs?How to find Affiliate Programs?
How to find Affiliate Programs?
 
How to invest in Cryptocurrencies?
How to invest in Cryptocurrencies?How to invest in Cryptocurrencies?
How to invest in Cryptocurrencies?
 

Kürzlich hochgeladen

Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 

Kürzlich hochgeladen (20)

Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 

How to create a Call to Action?

  • 1. How to create a Call to Action?
  • 2. How to create a Call to Action? Hostcomp.net
  • 3. is a part of online marketing on your website that gives visitors an instruction to take some kind of action Hostcomp.net Call to action (CTA)
  • 4. to get a response from targeted people so they click on your Affiliate ad or your website Hostcomp.net Use CTA
  • 5. at the end of a page or after a sales pitch to let customers know what to do if they are interested in your offer Hostcomp.net Put the CTA
  • 6. so your audience knows what they can expect when they click on your ad. Hostcomp.net Give information
  • 7. or phrasing to get your targeted audience to respond well like “Buy Now" Hostcomp.net Use a message
  • 8. act as a road map towards sales. You can write messages like, “Call for a free estimate.” Hostcomp.net CTAs
  • 9. build your email list (“Sign up for a free guide,”) get new social media followers (“Like our page”), and for website readers (“read more about”) Hostcomp.net You can also
  • 10. you can create a clear call to action and increase your response rates Hostcomp.net With the right strategy
  • 11. Every sales conversation and printable material needs to have some type of CTA Hostcomp.net Easy to understand 1.
  • 12. related articles on your website at the end of your content Hostcomp.net 2. Recommend other
  • 13. Have a desired result in mind and know how you can use it for your marketing or sales funnel Hostcomp.net 3.Keep it simple
  • 14. if a person signs up for your email list. The initial goal is to get the email address to send offers with a call to actions like "Buy Now" Hostcomp.net Give a Freebie
  • 15. with information or vouchers after the sale. Remember the email subscription is the first step to reach the ultimate goal of making sales Hostcomp.net Follow up
  • 16. and use words to provoke emotions and enthusiasm "Buy now to get 20% off" Hostcomp.net Have a strong command
  • 17. why they should do your desired action Hostcomp.net Give them a reason
  • 18. the fear of missing out in your CTA “Buy now only 30 left”, “Be fast, Sale ends today.” Hostcomp.net Use FOMO
  • 19. especially for pricing, discounts, promotions, etc. It helps the people to determine if the offer is worth clicking on Hostcomp.net Use Numbers
  • 20. your call to action can be accessed on both mobile and desktop devices. Hostcomp.net Make sure
  • 21. you need good graphics and images and also the right font and size Hostcomp.net To create a banner
  • 22. both on your messaging and banners. It a good idea to test different calls to action to see where your audience responses the most. Hostcomp.net Get creative
  • 23. is a good online marketing strategy to gain new customers and clients Hostcomp.net A Call to Action