Resume Patricia Berlioz

1. Patricia Berlioz
Resume
Mobile: 0450393440
E-Mail: zion2000@hotmail.com
8/11 Lodge Lane Freshwater NSW 2096
Date of Birth: 14/11/1979
Education
Student Average: Cr
Macquarie University, NSW
2002- 2003 Managing Marketing and Business for the Pharmaceutical Industry.
Postgraduate approved.
Metropolitan University Caracas, Venezuela.
Student Average: 18/20
Class Average: 17/20
Student Position: 5
th
1996-2001 Pharmacist Degree.
Santa Maria University founded 1953. Caracas, Venezuela.
Student Average: 16/20
Class Average: 12/20
Student Position: 3
rd
Pharmacology I, II: High Distinction
Pharmacotherapeutical : High Distinction
Professional Practice: High Distinction
Pharmacognosy: High Distinction
Instrumental Analysis: High Distinction
Marketing: High Distinction
PROFESSIONAL EMPLOYMENT SUMMARY
Date Organisation Title
12-2015/Current Danone Nutricia, ANZ Brand Manager Medical
09-2013/11-2015 Boehringer Ingelheim, Australia Medical Sales Representative
09-2010/04-2013 Bobbi Brown, Australia Sales and Marketing
11-2006/11-2007. Schering Plough Laboratories, Venezuela Product Manager
01-2004/11-2006. Schering Plough Laboratories, Venezuela Medical Sales Representative
2001/2003 Eli Lilly Laboratories, Caracas. Venezuela Assistant Marketing and sales
2000/2001. Sanofi-Aventis Laboratories, Venezuela. Telemarketing Insulin.
06-2009/06-2010 Master of Commerce in Marketing,
Master approved. September 2010.

2. KEY TRAINING COURSES
• Business Preparation Program, Macquarie University. Sydney NSW Australia. 2008-2009
• Course Sales Manager Schering-Plough. December 2003. Caracas, Venezuela.
• Course Service to Client INCODESA, Excellence Lilly On the benefit of the service. Caracas. Venezuela
2007
• Course Conference be able to Create for sale: The non-verbal communication in business Venamcham.
Caracas. Venezuela 2006
• Course of Excel, PowerPoint, Word. Maracay, Venezuela. 2006
REFEREES
Boheringer Ingelheim, Sydney Australia
Contact Person: Steven Jack
Phone: 0439 997527
Bobbi Brown, Sydney, Australia
Contact Person: Danielle Niland 0439 887335
Schering Plough Laboratories, Caracas. Venezuela
Contact Person: Francisco Chiriboga
Email: Francisco.chiriboga88@hotmail.com
Phone: 507 66793509
Macquarie University, Sydney. Australia
Contact person: Professor John Fong jfong.global@gmail.com
Sanofi-Aventis Laboratories. Caracas, Venezuela.
Contact Person: Gerardo.celli@sanofi-aventis.com
Eli Lilly Laboratories, Caracas. Venezuela
Contact Person: ramon_Rosales@lilly.com

3. PROFESSIONAL EMPLOYMENT HISTORY
_______________________________________________________________________________________
Danone Nutricia, ANZ Date (Dec 2015- Currently employed)
Brand Manager Early Life Nutrition
Key Responsibilities:
• Prepare and implement marketing plan for allocated brands.
• Building brand awareness, market access and uptake for prescription products among all Health Care
professionals, patients and consumers.
• Identify, develop and implement strategies for promotion across three business units of all products.
• Manage allocated promotional & marketing expense budget as well as P&M inventory for allocated
brands.
• Lead and implement key ANZ projects as well as lead ANZ cross-functional agency teams to deliver
innovative solutions.
• Works cross functionally with all relevant departments to integrate media mix plans.
• Develop, manage and implement marketing and promotional plans, including sales materials, for relevant
GP Sales Representatives
• Manages day-to-day progress of product marketing planning and execution. Build and manage
relationships with key internal and external customers to coordinate conferences and trade shows
• Maintains brand integrity across product lines, advertising, and all other internal and external
communication as it pertains to assigned brand.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, digital
marketing and operations to execute specific marketing plans for each assigned title.
• Coordinates and develops marketing, sales, editorial, and financial plans for product line.
• Prepares marketing objectives and schedules for all phases of product solicitation and introduction to
market including but not limited to sales materials and retail presentations.
• Conducts market research and identifies and tracks market trends in company’s industry.
Achievements:
Important growth in brand consideration and brand awareness after the implementation of the initiatives
designed for the brand Karicare from 7% to 15% in first quarter.
Aptamil Innovation projects leadership. Reformulation
Opinion leaders supporting our brands initiatives (Education on impact of gut health in infants)
Boheringer Ingelheim, Sydney Australia Date (Ago 2013- Dec 2015)
Medical Sales Representative: BI Division
Spiriva®
Pradaxa®
Twynsta®
Key Responsabilities:
• Arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-
arranged appointments or regular 'cold' calling;
• Making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and

4. pharmacists in the retail sector. Presentations may take place in medical settings during the day, or may
be conducted in the evenings at a local hotel or conference venue;
• Achieving minimum SAP and KPI expectation (90% targeted GPs/year and 50 GPs attendance to clinical
meetings) Achieving Boehringer Ingelheim Selling for excellence model evaluations.
• Organising conferences for doctors and other medical staff;Building and maintaining positive working
relationships with medical staff and supporting administrative staff;
• Managing budgets (for catering, outside speakers, conferences, hospitality, etc.);
• Keeping detailed records of all contacts;
• Reaching (and if possible exceeding) annual sales targets;
• Planning work schedules and weekly and monthly timetables. This may involve working with the area
sales team or discussing future targets with the area sales manager. Generally, medical sales executives
have their own regional area of responsibility and plan how and when to target health professions;
Achievements:
Latest national ranking: position number 1. I have been in the top 5 since DEC 2014. Important growth.
AWARDS: Northern Beaches team twice team of the quarter.
Exceptional results in Lead and Learn Behaviors.
Leadership position for the Northern Beaches team.
Yearly review above national results.
__________________________________________________________________________________________
Bobbi Brown Cosmetics Date (Sept 2010 – April 2013)
Sales/Marketing Assistant PR
Key Responsibilities
• Maintains brand integrity across product lines, advertising, and all other internal and external
communication as it pertains to assigned brand.
• Constantly building customer Database
• PR assistance
• Manages progress of product marketing planning and PR activities
• Manages day-to-day progress of product marketing planning and execution. Build and manage
relationships with key internal and external customers to coordinate conferences and trade shows
Achievements
Constantly reaching sales budgets for Napoleon Perdis Products over 95% on target.
Foreseeing client needs bringing more loyal customers to use the brand.
Integrating new loyal customers to the database.
Delivering impressive lead generation outcomes.

5. _______________________________________________________________________________________
Schering Plough Laboratories Venezuela Date (Jan 2006/Nov 2007)
Product Manager Division Unilab
Key Responsibilities:
• Functions as the information hub for designated brand(s). Aerius® (Desloratadine), Zintrepid®
(Ezetimibe/Simvastatin) Cholesterol-Lowering, Olemtec® Hypertensive Therapy. Fedyclar®
(Loratadine/Pseudophedrine), Celestone® (Betametasone), Cedax® (Ceftibuten), Ditosil®,
Lotricomb®(Clotrimazole/Betametasone), Zetia® (Ezetimibe), Unilab Division
• Works closely with all relevant Media departments to integrate media mix plans.
• Develop, manage and implement marketing and promotional plans, including sales materials, for relevant
GP Sales Representatives
• Manages day-to-day progress of product marketing planning and execution. Build and manage
relationships with key internal and external customers to coordinate conferences and trade shows
• Maintains brand integrity across product lines, advertising, and all other internal and external
communication as it pertains to assigned brand.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, digital
marketing and operations to execute specific marketing plans for each assigned title.
• Coordinates and develops marketing, sales, editorial, and financial plans for product line.
• Prepares marketing objectives and schedules for all phases of product solicitation and introduction to
market including but not limited to sales materials and retail presentations.
• Conducts market research and identifies and tracks market trends in company’s industry.
Achievements:
Important growth in MS 2007 after the implementation of Visual Aid Campaign : VYVA trial revision, where
appears Zintrepid performance in comparison with Atorvastatine reducing cholesterol. Abstract: Authors:
Ballantyne CM, Abate N, Yuan Z, King TR, Palmisano J.
Fedyclar® Absolute Leader in the country MS over 41.1 competitors Under 15.0
Important growth in MS 2007 after the implementation of Visual Aid Campaign: Exceptional mornings! 27H
with Aerius ®.
Opinion leaders supporting our Brands initiatives all over the country. (PR Activities)
Schering Plough, Caracas. Venezuela Date (Jan 2004-Jan 2006)
Representative in Sales: Respiratory/Cholesterol-Lowering/Cardiovascular/Antibiotics) Whites Division/ Key
Division
Adacai® (Ezetimibe/Simvastatin)
Aerius® (Desloratadine)
Elocon® Nasal (Levocabastina)
Cedax ® (Ceftibuten)
Lotricomb®(Clotrimazole/Betametasone)
Key Responsabilities:

6. • Arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-
arranged appointments or regular calling;
• Making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and pharmacists in
the retail sector.
• Presentations may take place in medical settings during the day, or may be conducted in the evenings at a
local hotel or conference venue;
• Organizing conferences for doctors and other medical staff;
• Building and maintaining positive working relationships with medical staff and supporting administrative staff;
• Managing budgets (for catering, outside speakers, conferences, hospitality, etc.);
• Keeping detailed records of all contacts;
• Reaching (and if possible exceeding) annual sales targets;
• Planning work schedules and weekly and monthly timetables. This may involve working with the area sales
team or discussing future targets with the area sales manager.
Achievements:
Important growth in MS 2006-2007 for ADACAI (Ezetimibe/Simvastatin): Best performance for 3 consecutives
cycles.
Adacai® (Ezetimibe/Simvastatin) Leader in the region MS 6.8 over national results.
Cedax® (Ceftibuten): Absolute Leader in the territory MS over 35.1 competitors Under 15.0
Aerius ® (Desloratadine): Constantly growth in MS 2006.
Aerius® (Desloratadine):: Absolute leader in the territory MS 11.8 over national results.
Excellent performance with Medical Societies.
Key Opinion leaders (KOL) supporting Brands initiatives in the territory.
Elli Lilly, Venezuela. Date (December 2001-November 2003)
Assistant Marketing and sales (Cialis®, Zyprexa®, Prozac®)
Key Responsibilities
Research new market opportunities
Map out potential customers & competitors
Determine unmet needs and market structure (channels)
Contact and conduct initial follow-ups on sales prospects
Coordinate with our marketing, sales, and technical groups to facilitate marketing
functions (i.e. brochures, trade shows, etc.)
Provide status reports to management on overall sales and marketing activities
Create and modify documents using Microsoft Office, Excel and PowerPoint.

7. Perform general clerical duties to include but not limited to: photocopying, faxing,
mailing, and filing.
Maintain hard copy and electronic filing systems.
Set up and coordinate meetings and conferences. Coordinates employee travel (air/land,
lodging, etc.) to and from marketing related conventions and conferences.
Achievements
Important growth in MS 2003 for Cialis.
Prozac® Absolute Leader in the country MS over 29.5 competitors Under 21.0
Opinion leaders supporting our Brands initiatives all over the country. (PR Activities)
Prozac® Leader in the region MS 29.5 over national results.
Excellent performance with Medical Societies.
Key Opinion leaders (KOL) supporting Brands initiatives in the territory.
______________________________________________________________________________________
Sanofi-Aventis Laboratories. Date (June 2000-November 2001)
Telemarketing Insulin.
Key Responsibilities
Training on insulin Injections
Diabetes & Insulin Training
Recommendations for diabetic patients