This was a presentation at the National University of Singapore, Startup at Singapore - 24hr Business Plan Competition on interactive digital media.

1. interactive digital media
24 jan 2010
paul southern
紹森博, ポール サザン, 폴써던
paulsouthern@live.com

2. shaping IDM today
• source (producer, geo)
• source silos
• consumption devices
• personalization
• community, SNs
• convergence, n-screens
• location dependant
• advertising support
• revenue models, piracy
• walled garden, OTT, cloud
• appointments gone
• parental concern, gov
censorship
• technology

3. showreel
time

7. innovation ideas
• skip science: encoding, encryption, display, IP, facial recognition, etc…
• convergence: devices, content, community
• protect IP, protect/not content
• sell to B2B, B2B2C, B2C, how monetize, affordability, MOP/BOP
• consumer personal or public, everyone or enterprise
• search & discovery, select
• consumption at home, MRT, school, work, overseas
• don’t forget text, remote controls
• use of IDM to make normal day-to-day easier
• metadata, geo-tag

8. the stuff you saw today
• Zune
• Xbox, Halo3, Massive,
Natal
• Sync (Ford)
• Mediaroom
• Window Media Center
• Surface
• Photosynth, Autocollage
• “office live productivity”
• Live Mesh