This document summarizes a presentation about engaging faculty to increase student enrollment yields. It discusses how presentations, emails, and videos from faculty are important factors in influencing student enrollment decisions. The presentation then focuses on strategies for getting faculty involved, such as establishing support from administrators, emphasizing the benefits to faculty, and starting by partnering with faculty in programs with low enrollment. Specific tactics are outlined, like asking faculty to participate in campus visits or contact admitted students directly. Tracking results and providing feedback to faculty are also recommended. The goal is to create a culture where faculty involvement in recruitment is valued and supported.

1. The Art of Engaging Faculty to Increase Yield
The Art of Engaging Faculty to IncreaseYield
Presented by Dana Evans
Senior Consultant
December 7th, 2012
The Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYield

2. The Art of Engaging Faculty to Increase Yield
Working with Faculty

3. The Art of Engaging Faculty to Increase Yield
59.6%
57.7%
43.3%
Presentations from faculty or students during campus visits
"
Email messages from program faculty
"
Videos of faculty or current students
"
Data provided by Noel-Levitz e-expectations
survey

4. The Art of Engaging Faculty to Increase Yield
Yes
No
Do you consider the involvement of your
faculty in recruiting and yield activities
successful?

5. The Art of Engaging Faculty to Increase Yield
...they need to be involved.
Faculty know...

6. The Art of Engaging Faculty to Increase Yield
How do we get
faculty onboard?

7. The Art of Engaging Faculty to Increase Yield
Establish allies and build a team.
Garner administrative support.

8. The Art of Engaging Faculty to Increase Yield
Its to everyone's advantage.

9. The Art of Engaging Faculty to Increase Yield
What’s in it for me.
WIIFM

10. The Art of Engaging Faculty to Increase Yield
! Partner with faculty in under-enrolled areas
! Identify those eager to participate
! Ask involved students which faculty would be good
recruiters
! Participate in new faculty orientation
! Create a culture of faculty involvement in recruiting
Under-enrolled Areas
Low Hanging Fruit

11. The Art of Engaging Faculty to Increase Yield
! Ask for small time commitments
! Focus on admitted students rather than inquiries
! Prospects have other choices - engage direct
contact
Enrolled To Capacity

12. The Art of Engaging Faculty to Increase Yield
! Provide feedback
! Share evaluations
! Track applicant rates
! Involve faculty in scholarship interviews
Other Academic Areas

13. The Art of Engaging Faculty to Increase Yield
It’s to everyone’s advantage.

14. The Art of Engaging Faculty to Increase Yield
Engaging
Faculty

15. The Art of Engaging Faculty to Increase Yield
! Participate in on-campus programming
! Involve them in scholarship interviews
! Arrange for meetings with daily visitors
! Email prospective students

16. The Art of Engaging Faculty to Increase Yield
! Encourage visits to high schools and community
colleges
! Feature faculty on the web and social media
! Display faculty publications and recognitions in
Admissions

17. The Art of Engaging Faculty to Increase Yield
! Utilize their skill sets – design, marketing, writing
! Provide business cards
! Events/workshops for high achieving high school students

18. The Art of Engaging Faculty to Increase Yield
Engaging
Faculty! Be Appreciative
• Create incentives
• Communicate and share
successes
• Utilize faculty orientation
sessions

19. The Art of Engaging Faculty to Increase Yield
The way a team plays as a whole determines its success.
You may have the greatest bunch of individual stars in
the world, but if they don't play together,
the club won't be worth a dime.
~Babe Ruth

20. The Art of Engaging Faculty to Increase Yield
Thank you
psandl.com
Dana Evans
Senior Consultant
devans@psandl.com
336.655.2137
Janet Sieff
Business Development
janet@psandl.com
412.904.3133