1. Summary Pascal B. van Knijff:
Carrying a high voltage that "humms", with the power to express and communicate
passionate, enthusiastic, captivating and authentic, yet remaining comfortable and
confident to serve my co-workers, clients and customers. This “humming power”
also gives me the energy to find a balance between the interests and demands of
people and organizations, product development and (new media) marketing. All the
while maintaining that balance, simply by applying knowledge, creativity, personal, -
and management skills and top it off with a pragmatic and servant leadership
mindset.
Over the past two decades I've gained expertise and experience in both: small businesses and fortune 500
companies, national and international businesses, governmental and commercial settings. This helped me
to become a catalyst leader and coach for cross-functional and international teams and people with diverse
backgrounds and responsibilities. I am comfortable to communicate and act on a corporate board/MT level
both as a consultant and an executive.
My passion is to pioneer and serve companies, brands and products and see them successful in the area of
(international) business development, strategic planning, branding & marketing, new (social) media.
Mission Statement
I want to be known and appreciated as one of the most versatile, creative, successful and catalyst business
leaders in the areas of new media (marketing) and disruptive technology/solutions.
Personal Qualities
1. Entrepreneurial, proactive, pioneer;
I am a builder that is good at starting new things and getting things done with a can-do attitude.
2. Authentic, confident and inspiring communicator in both one-to-one as well as one-to-
many settings, as well as an excellent translator of complex technology to
understandable concepts;
I am good at explaining the who, what, where, when, why and how on paper and in person. All
without getting boring, but instead getting people on board and excited.
3. Pragmatic bridge builder with the ability to cross gaps between the interests and
demands of people and organizations, product development and (new media)
marketing;
I am a team-player and in order to reach goals I like to make sure that all stake holders are on
board by making expectations, objectives and outcomes clear and specific.
4. Active listener that makes time for a personal connection;
I consider myself a servant leader and value managing by appreciation.
5. Intuitive high tech early adaptor;
I am passionate about (mobile) web technology, e-commerce, tech & trends and by default, always
look for opportunities to develop practical applications and solutions.
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2. 6. Smart business acumen;
I know what it takes to, run a business, quick to grasp the market and new developments, create a
strategy and understand budgets, profit/loss statements.
7. Versatile and creative out of the box thinker;
I am comfortable providing artistic design direction, as well as creating versatile (Online) marketing
campaigns.
Specialties:
Business Executive, Business Strategy, IT Strategy, Web and new media strategy, Business & Product
Development, Branding and Identity, Marketing, Social Media Marketing, Web Producing, Web design, E-
Commerce, Online Marketing (SEO SEA SEM PPC SMM), Marketing Automation, IT Solutions, Consultant,
Program-Project Management, Change Management, Coaching, Culture of Appreciation.
My professional story:
Because of my passion for new and disruptive technology I took on the challenge as Co-Founder,
Managing Director of QOne™ & 3DShowcases™ in 2013. In this capacity I’ve developed the products,
brands and build the e-commerce website and webscape for these companies, www.qone.me
www.3dshowcases.com including online marketing plans and execution thereof. Besides running the
business, I also gained extensive knowledge in the wearable technology and digital signage industry,
designed user interfaces for wearable tech (smart watch), established over seas relationships, learned the
ropes of importing, setting up logistics and distribution, created business/marketing plans and budgets.
After working independently from 2006-2007 as a Web-Producer and IT Consultant in the Netherlands
and the US. I permanently moved to the US in 2008 on an investor’s visa starting a company called IP4m,
Where I serve as CEO, (New Media) Marketing Consultant and Coach. I soon saw the potential of
social media and in 2009 started Buzzeteer™ as a subsidiary/brand of IP4M. We soon landed Frogtape™
as a client; they were one of the first Home Improvement products that embraced Social Media Marketing.
In 2011 I started to work closely together with a renown marketing executive Mr Gordon Riddle Pennington
and his Burning Media Team, besides a number of accolades he was the Marketing Director of Tommy
Hilfiger. Together we’ve have travelled across the US, consulted and served a great variety of businesses
and nonprofits. Our area of consultative and executive expertise includes Business Strategy, Web and new
media strategy, Business & Product Development, Branding and Identity, (Social Media) Marketing, Web
Producing, E-Commerce, Online Marketing (SEO SEA SEM PPC SMM), Change Management, Project
management and Coaching. Clients include Boyne Resorts, CBN, Gudpod, Northcoast Design Group,
Hydrating Humanity, Language of conscience, Massage Envy and many others.
During a business and marketing consulting job with a challenged mid-Michigan based retail chain I learned
about the importance of appreciation and the culture thereof. I became an accredited business/appreciation
coach (www.appreciationatwork.com) to effectively implement managing by appreciation.
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3. Back in the Netherlands, next to being an (web) Entrepreneur at my own company called Suitsu, I served
as Sr IT Consultant at CIZ from 2003–2006. CIZ (Centrum Indicatiestelling Zorg) is a semi-governmental
agency, responsible for enforcement of the law for special healthcare needs (AWBZ) in the Netherlands.
CIZ has 84 offices countrywide and 3500 employees.
In this capacity I worked as an advisor for regional directors and the corporate board of CIZ. I was the
project leader/change manager, building a new model organization/office within 3 months (30 people) for the
capitol of the province Groningen. In Addition I built the first (and the model) call center for CIZ. I initiated
and was tasked with the leading role in initiating and managing a business process redesign, based on
extensive push from marketing and research in relevant, pre-dominantly on-line communities. I started
innovative IT & web-based projects, investigating feasibility, workload and ROI. With a visionary mindset, I
also initiated a new network & datacenter so CIZ could work on a server based computing platform (a
predecessor of todays cloud technology)
From 2000-2003, I was an International Web and Project Manager at Brink International (currently
THULE). Brink (www.brink.eu) is the largest manufacturer of towbars and wiring kits in Europe, with
subsidiaries in the Netherlands, Denmark, Germany, the United Kingdom, France, Italy, Poland and
Sweden. I served in the following roles for Brink:
• Web and Project manager
• Project manager International Call center
• Project manager international intranet
• Developed and build internet website
From 1996-2000, I held the exciting position of Multimedia & Internet Specialist-Retail for KPN,
which offers telecommunication services to both consumers and businesses. The company’s core activities
are telephony and data services. KPN is the market leader in the major segments of the Dutch telecom
market.
Additional information:
I’ve studied Nursing and Health Care Management at the Noordelijke Hogeschool in Leeuwarden and went
on to pursue an MBA in Information Management at the Newport Business Academy when I was working at
CIZ. I have a very proficient knowledge of Apple, Microsoft and Adobe products and software, CMS
Systems (like Joomla, Wordpress, Drupal + plugins) Html, PHP and E-commerce systems (Magento, Big
Commerce, Shopify, Prestashop) as well as Google products (Analytics, Docs) and a plethora of data and
social media management and monitoring systems.
I fluently speak Dutch, English and Frisian and have a proficient knowledge of the German language and
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4. know how to ask for directions in French.
Besides making music on the piano and guitar, I love to spend time in the kitchen to cook and entertain
guests. Travelling and exploring is rooted in my DNA as well, but on the same hand I love to stroll along the
beach to find that one unique shell or rock.
Born on July 24
th
1974 in Dokkum (the Netherlands) married with my awesome wife of 18 year Lydia, and
have two wonderful daughters ages 12 and 10 and two great sons ages 7 and 5.
References are available upon request.
Linkedin: https://www.linkedin.com/in/vanknijff
Facebook: https://www.facebook.com/vanknijff
Email: vanknijff@me.com
Web: www.vanknijff.com
Skype: buzzeteer
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