Media Literacy - effects of commercial on Children

2. Index
Impacts of Advertisements on Children.
Awareness about Advertisements and
Commercials.
Negative impacts of violence in
Cartoons.
Suggestions.

3.  Children from a very young age are familiar with different types of
products produced by different brands.

4. Impacts of Advertisements on children
 Advertisements and commercials
have been influencing and creating
a greater impact on the vulnerable
minds of young children.
 This has created an continuous
increase in the demands for the
products.
 Children get lured by commercials
 They often persuade their parents
to buy the products .

5. Awareness about Advertisements and Commercials
Commercial on Maggi – Noodles
https://www.youtube.com/watch?v=oyWgkdSZddQ
 Maggi – the famous instant noodles which has been spreading on Indian market
since 1990 , being liked by many people across the country specially
the Children and teenagers.
 Commercial shows- its tasty and good for health, however this is not the actual
case.
Nestlé's Maggi Noodles Banned in India Over Lead
Concerns
http://www.foodsafetynews.com/2015/06/nestles-maggi-noodles- banned-in-
india-over-lead-concerns/#.V00iFfl97IU

6.  The Government of India banned Maggi products from Nestle
because it is found to content traces of lead inside .

7. Newspaper Headlines in the “ Times of India”- one of the leading newspaper
in India.

8. One of the leading News Channel – informing about the Lead content found in Maggi
and many children are suffering from kidney disease after eating Maggi for a long time.

10. Happy Meal from Mac
Donald's
 Happy Meal from Mac Donald’s is really famous among Children across
the world.
But
Is it really healthy??
Look!!! what type of meat they use to
make the burgers and Sandwiches.

11. China arrests five in expired meat scandal
http://www.dw.com/en/china-arrests-five-in-expired-meat-scandal/a-17801250
The OSI plant was shut down on Sunday following a report from Shanghai
broadcaster Dragon TV. The channel's investigative report showed that Husi was
repacking old meat and putting new expiration dates on them, as well as mixing
out-of-date meat with fresh products.
The factory's customers included McDonald's, KFC, restaurant operator Yum's
Pizza Hut brand, coffee giant Starbucks, Burger King, Papa John's Pizza and 7-
Eleven convenience stores, according to separate statements from the companies.
McDonald's Japan has also confirmed that 20 percent of its chicken nuggets hailed
from the Shanghai plant.
The Husi factory was established in 1996 and had more than 500 workers with five
production lines for items including pork, beef and chicken, according to the
company's website.
China's State Food and Drug Administration said in its statement that investigators
had seized 160 tons of raw material and 1,100 tons of finished products from Husi. The
agency earlier said its investigation would also include Husi facilities in Shanghai and
five other provinces.

12. Main Points
 Products are displayed as good, useful ,
but in real fact they may not be.
 Food Products –shown tasty and healthy,
but it may not be.
 Junk foods, fast foods increase obesity .

13.  Toys may contain Lead
and other harmful
chemicals.
 Jewelry, Coloring pencils
like crayons have
Asbestos, cadmium etc.

14. The famous Toy – Transformer and
Building Blocks from Amazon have traces
of harmful chemicals inside.

16.  Short clip of The Simpsons (1’50”)
https://www.youtube.com/watch?v=XxQRvU_-n6A
 Short clip of Family Guy
http://ishare.rediff.com/video/entertainment/violent-cartoon-
funny/42143

17. WHAT DID YOU SEE?
I think that although it’s a
cartoon for adults, children may
have access to this kind of
cartoon easily. As you can see in
these pictures, this cartoon
contains lots of scenes of blood
and violence. You may think by
doing this way, you can release
your pressure and anger.
However, this is not the right
way to deal with your emotions.

18. After seeing these clips…
Exciting? Interesting? Uncomfortable?
After seeing these clips, what comes into your mind?
Maybe you think it’s exciting or interesting or even uncomfortable.
Be very careful when you watch this kind of program because it may
highly influence your behavior and thoughts.

19. MAYBE…
Take it too
seriously?
Imitate
violence
violence
violence
Maybe you think that I take this funny
program too seriously. Granted that the
program’s purpose is to entertain people, it
still contains too much violent content
inside. Moreover, if you expose yourself to
this kind of program for a long time, it
would be highly possible for you to imitate
the behavior in the program.

21. Children imitate Cartoon characters and try to do dangerous stunts
–result in fatal accidents.