Jinn App - Presentation Design

Overview - December 2016
Strictly Private & Confidential

1 2 3 4 5
02
Jinn’s Equity Story
A clear opportunity to conquer the anything on-demand delivery market across Europe.
Strictly Privet & Confidential. December 2016
European leading
consumer brand for
“anything on
demand” based on an
hyper-local delivery
network
Focused on building a
highly profitable
business medium
term
Proven track-record
expanding to new
international cities
Building a unique and
top talented team
Backed by strategic
and experienced
investors
 Unique brand connecting all
three sides of the
marketplace: consumer,
courier, all stores
 Larger offer than any
competitor, providing a more
attractive solution to
customers
 Over $25m in sales, over 3x
YoY growth
 Higher recurrence from
customer. Over 1/month per
FTB
 Over 20% operating margins
on core business
 We’ve proven we can
replicate growth in new
markets.
 Currently available in 8 cities
in UK & Spain
 Time to replicate across
Europe
 Built a team of over 80 people
(+60 in a year) with large
experience in all key
departments (tech, ops,
finance & marketing)
 Backed by investors with
experience in marketplaces
(AirBnB, La Nevera Roja,
Cornerjob..)

Jinn Is The
European
Leader In
On-demand
Delivery
Of Anything.

04
The One-Stop-Shop For On-Demand Delivery
Jinn Delivers In Minutes Anything From Any Store In The City.
Largest Offer Incredibly Fast Great Customer Experience
 Average delivery time of 38 minutes in the past year.
 > 80% of orders under 50 minutes.
 Thousands of merchants in our database and
thousands more available through custom orders.
 Over 700 partners including KFC, Wok to Walk, Sushi
Shop, Anna Casa.
 High NPS score of 48%
 24/7 customer support.
 Assignation ETA, courier live-tracking and status
updates.
 Available on all major platforms (iOS, Android, Web).

05
A Distinctive Value Proposition In The On-demand Delivery
Space
Food Is The Entry-door To The “Anything On-demand” Market.
offer diversity
techadvantage
Low
Limited To Partners
High
Anything Delivered
High
Integrated With Supply
Low
Aggregator, External Fleet

06
Proprietary Tech Connecting All Three Sides Of The Marketplace
Largest Offer Available With The Huge Potential Of Becoming A One-stop-shop.
CUSTOMERS COURIERS
PARTNER & NON-PARTNER MERCHANTS
They can order from any restaurant
or store in their city and get a delivery
in minutes.
An unparalleled option to earn extra
money on their free time without any
barrier to entry
Our platform gives customer’s access to all merchants in a city. Merchants can opt-in to a partnership which allows them to
integrate their stock in real-time, reach more customers and increase their sales

Non-Partner
Orders
55%
07
Proprietary tech connecting all three sides of the marketplace
Partner
Orders
45%
Search Order Delivery Completion
Search Order Delivery Completion
 User searches options on
the website or mobile apps.
Sees real-time stock.
 Stores card details with
Stripe
 User orders and gets
charged automatically,
receives invoice.
 Courier is assigned the order
automatically.
 Merchant receives order
automatically, shares ETA
 Courier picks up, doesn’t
pay.
 User tracks live.
 User rates order.
 Merchant automatically
receives invoice, paid
every two weeks.
 User searches options on
the website or mobile apps.
 Stores card details with
Stripe.
 User orders. An amount of
money is put on hold based
on the order.
 Courier is assigned the order
automatically.
 Courier pays with prepaid
card from PFS. The card is
automatically topped-up.
 User tracks live.
 Courier uploads receipt.
 Dispatcher charges.
 User is charged, receives
invoice, rates order.
BACK-END INTERNAL DASHBOARD DATABASE

08
Proven traction with high and healthy growth
Over 500k Orders And $17M Of GMV Managed In The Last Year
*Exchange Rate £1=$1.23
14000
158000
564000
2014 2015 2016
Completed Orders
492000
6236100
17782110
2014 2015 2016
Total GMV

Focused on
building a
profitable
business.

-£20
-£10
£0
£10
£20
£30
£40
£50
£60
M0 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25
10
Unique Recurrence Of Customers Vs. On-demand Industry
Average
Each FTB* Orders An Average Of 30 Orders In The First 24 Months
Returning buyers order more frequently over time. Avg active user orders > 1/week
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
M15
M16
M17
M18
M19
M20
M21
M22
M23
M24
M25
M26
Avg # order per returning buyer
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
M15
M16
M17
M18
M19
M20
M21
M22
M23
M24
M25
M26
Over 20% of users are active after 2 years
Returning % of first time buyers
FTBs order on average over 1/month
Avg # Orders Per First Time Buyer
At run-rate core business (margins of £1.9/order) we recover the CAC of £12 in month 4. We get an
LTV (-CAC) of £47 in two years
LTV at run-rate core business vs CAC
0.0
0.3
0.5
0.8
1.0
1.3
1.5
1.8
2.0
2.3
2.5
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
M15
M16
M17
M18
M19
M20
M21
M22
M23
M24
M25
M26

11
Great Potential To Acquire New Users
Total Customer Base 70,000
04/2014 07/2014 10/2014 01/2015 04/2015 07/2015 10/2015 01/2016 04/2016 07/2016 10/2016
Total users London based users
CAC of £12
Avg over the past 12 months
55%
Organic
45%
Paid

12
Key Business Model Drivers
No. Orders
Avg. Basket Size
GMV
Delivery Fees
Partner
Commissions
Revenues
Driver Take Rate
Gross Profit
Salaries
Operations
Marketing
Tech, G&A
and Other
EBITDA

13
Already Profitable In The Core Business: Partner Orders In
London
Potential To Improve As Partnerships And Network Effects Increase.
Based on average of August, September & October 2016, of partner orders in London.
Steps To Further Improve Unit Economics:
 Refine customer targets.
 Increase non-food orders.
£28.2
£18.9
£9.3
£7.4
£1.9
Average GMV Revenue Gross Profit
 Increase partner commissions.
 Refine customer proposition.
 Increase orders per courier per hour via
better assignation + stacking.
 Increase take rate.
Cost of
goods sold
Driver share

14
Increasing Number Of Partnerships
Percentage Of Partner Orders In London
0.0%
0.0%
0.0%
0.0%
0.3%
2.9%
5.7%
6.6%
9.0%
14.6%
18.4%
18.0%
25.4%
28.9%
34.1%
37.7%
38.9%
38.4%
37.9%
40.6%
37.8%
40.6%
44.8%
Trusted By:

15
Jinn Expects The Group To Move Towards Profitability In Q4
2018
2014 2015 2016 2017* 2018*
Orders Completed 22,695 157,878 566,622 2,235,186 10,332,903
GMV 863 5,111 14,743 59,437 284,956
Revenue 196 1,207 4,077 17,543 95,055
Courier Share 152 991 3,185 13,703 68,836
Gross Profit 44 216 892 3,840 26,219
Operational costs - (814) (2,212) (1,593) (2,075)
Direct Expenses and costs (25) (124) (344) (308) (1,137)
Gross Margin 18.8 (722) (1,664) 1,938 23,006
Marketing & advertising (26) (142) (1,058) (4,400) (15,400)
Salaries (57) (394) (1,930) (3,494) (6,988)
Other costs (47) (214) (1,377) (2,426) (3,521)
Total overheads (130) (751) (4,366) (10,320) (25,910)
EBITDA (112) (1,473) (6,030) (8,382) (2,903)
*Estimated
£ 000s

Proven
Track-record
Expanding To
New Cities.

17
Successful Expansion Achieved. Learning And Executing Fast.
Time To Reach 1k Orders/Month In New Cities Decreased X4 In 2 Years.
Time To Reach 1000 Orders/Month
5 Months
3 Months
Madrid
Q3’16 launch
Manchester
Q4’15 launch
London
Q2’14 launch
1 Months
London
Manchester
Leeds
EdinburghGlasgow
Birmingham
Madrid
Barcelona

18
Key Product And Business Milestones Completed. Time To Scale
Out
Targeting A Series B To Accelerate Growth And Expansion Across Europe
2016 2017-201820152014
DEVELOP & TEST
Value Prop & Unit Econs.
DUPLICATE
Prove Replicability
PREPARE TO GROW
Build Team & Capability
SCALE OUT
Build The Model
Key Milestones Key Goals
 Assembled founding team.
 Launched in London.
 Raised $750k in two Seed rounds
from angel investors.
 Scaled up London business.
 Raised £1M from a family office.
 Built partner integration.
 Launched successfully in
Manchester.
 Introduced automatic assignation.
 Raised $7.5M Series A Round
lead by Samaipata Ventures.
 Scaled up organisation and
management team.
 Launched in 6 additional cities.
 Proved profitability of core
business.
 Raise Series B Round with
strategic investor.
 Accelerate growth and expansion.
 Develop new supply model.
 Put group on path to profitability.

19
The Next Development Stage Is Focused On Scaling
2014 - 2016 2017 - 2018 2019-2020
Develop, Test & Replicate
Prove value prop, unit econ, expansion potential
Scale Out
Build the model
Consolidate
Economies of scale
UK
EU
RoW
LON MAN BIR & EDI GLA & LDS
MAD BCN
LIV, SHE &
BRI
> 10 cities > 30 cities
> 20 cities
> 10 cities
 Establish proof of concept.
 Prove product-market fit.
 Test operating model.
 Prove extension to new market.
 Iterate operating model for new
geographies.
 Grow in all existing markets.
 Refine operating model.
 Second wave of international growth.
 Roll out new operating model.
 Increase value to users and merchants.

Addressable supply
• Merchant density
• Number of students
• Employment data
20
The Next Development Stage Is Focused On Scaling On Identified
Cities
Spain Is The First International Market Being Targeted.
Commercial Value
Operational Feasibility
Addressable demand
• Population density
• GDP per capita
• Network effects
Business environment
• Ease of doing business
• Regulatory environment
Operating considerations
• Partner synergies
• Labor costs
• Proximity
• Language Operational Feasibility
CommercialValue
Harder Easier
HigherLower
Tire 2 Tire 1
Tire 4 Tire 3
e.g Londone.g Madrid, Barcelona
e.g Manchester, Leedse.g Valencia, Bilbao

Building A
Unique And
Top Talented
Team.

22
Jinn Is Building A Top Team In All Business Areas
Over 80 Employees (Vs. 20 In 2015)
Mario Navarro
Founder & CEO
Economics at UofR &
Carlos3.
Leon Herrera Joseba
Mendivil
Chris
Oikonomou
Andreas
Gertsch
Andi Szilagy Andrea Romano
Founder & COO Founder & CTO Head of BI Head of Data Science Head of Content Head of Ops
Economics & Law at
UofR & Carlos3.
Computer Science at
Deusto.
Formerly Senior Insight
Analyst at LinkedIn.
Formerly Senior Data
Scientist at Skipjaq.
Formerly Project
Manager at Google
Formerly Ops Manager at
Rocket Internet
Carlos Silva Jonathan Butt John Shute Maria de la Villa Giacomo Castelli Amber-Jean Hornsby
VP Product VP Marketing VP Finance Spain Country Manager Head of Growth Head of Design
Formerly Director of Product at
Workshare and Manager at Deloitte,
EY & Accenture.
Formerly Head of Marketing APAC at
Groupon. MBA at Oxford.
Formerly Director of FP&A at
Onefinestay. Executive MBA at Oxford.
Formerly Head of Movinga
Global at Movinga.
Formerly Finance Manager
at Rocket Internet.
Formerly Interaction
Designer at Apple

Backed by
strategic and
experienced
investors.

24
Highly Experienced Board In Logistics And Leading
Marketplaces
José del BarrioAlberto Cuevas Andrew Weisz
Non-Executive Director Non-Executive Director Non-Executive Director
José del Barrio founded online food aggregator La
Nevera Roja and sold it to Rocket Internet in 2015
for $100M.
He then established a new VC fund Samaipata
Ventures and joined us as a non-executive director
when Samaipata Ventures lead the series A at
Jinn.
Alberto Cuevas is the Global Manager of CX
Service Innovation at Airbnb and Founder of
investment firm Bull Partners.
He joined Jinn as a non-executive director after
participating in our initial seed round.
Formerly MD at Goldman Sachs. Andrew Weisz
is now founding partner at
Weisz Investments
He joined Jinn as a non-executive director after
leading our seed round.

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