Complete Google analytics document

1. Google Analytics

2. What is Google Analytics ?
Google Analytics is a free Web analytics service that provides
statistics and basic analytical tools for search engine optimization
(SEO) and marketing purposes. The service is available to anyone
with a Google account. Google launched the service in November
2005. Google Analytics is now the most widely used web analytics
service on the Internet.

3. Google Analytics – What Does It Do?
Google analytics is a powerful tool that analyzes:
Website Traffic
1) Where visitors came from & How
2) How they are navigating through your website.
3) Behavior
Track Conversions
1) Downloads
2) Page Views
3) Registrations

4. Setting Up Your Account
Sign up by entering basic information
for your account such as the name of your
organization, the website you wish to
track, and its URL.
Analytics URL
https://www.google.com/analytics/

5. Google Analytics will give you a tracking code for your website, which is a snippet of JavaScript used for
account verification and the collection of user browsing data. This is what tracking code will look like:
Insert this code manually into your website or use a plugin if you’re on WordPress. And that’s it,
you’ve just set up your Analytics account!

6. Dashboard
Sessions: A session is a group of interactions that take place on your website within a given time
frame.
Users: The Users metric indicates the total number of unique visitors who have viewed or
interacted with your website.
Page Views: A page view is simply defined as a view of a page on your site that is being tracked
by the Analytics tracking code.
Pages / Session: This is the number of pages that your users are visiting on average per session.
Avg. Session Duration: Average session duration is calculated as the total duration of all
sessions (in seconds) / number of sessions.
Bounce Rate: When a user lands on a page of your website and then leaves it without browsing
any further, the user is said tohave rate is the percentage of users who bounce from your website.
% New Sessions: Percent of new sessions is just the percentage of sessions generated by new
visitors on your website.

7. Analytics Reporting
This is the section where you will possibly be spending
most of your time tracking and analyzing incoming data
and using it to optimize your website.
Dashboard: Dashboards are a collection of widgets that
give you an overview of the reports and metrics you care
about most.
Shortcuts: Shortcuts remember your settings so you
don’t have to reconfigure a report each time you open it.
Intelligence Events: Intelligence monitors your website’s traffic to detect
significant statistical variations and generates alerts when those variations
occur.
Real Time: Real-Time reports the activity happening on your website right
now. The overview tab page displays how many users are active on your
site in real-time, where they’re from, and which pages they are browsing.

8. Dashboard
Shortcuts

9. Real Time

10. Audience
The Audience report in Google Analytics gives you a detailed analysis of the users visiting
your website. The Overview tab gives you an overall picture of your website’s audience and
their activity

11. • Demographic tab shows you the age and gender of your audience.
• Interests tab shows you the dominant interests of the majority of your
users
such as technology, TV, movies, photography, news, and more. It
also shows you their in-market behavior and purchase intent
segregated by categories such as consumer electronics, travel, and
more.
• Geo tab shows you the language and location of the users.
• Behavior tab shows you the behavior of your audience based on
their interaction with you site such as New vs. Returning Users,
Engagement, and
more.
• Technology tab shows you the browser, OS, and network that your
users are using to access your website.
• Mobile tab shows from which gadget your website viewed/searched.
• Custom tab to collect and analyze data that Analytics doesn't
automatically track
• Benchmarking compares your site’s performance to previous
results and to your industry’s average.
• User Flow tab visually displays where users come from and how and
to what extent they interact with your website.

12. Users Flow

13. Acquisition
The Acquisitions report gives you a detailed overview of where your traffic is originating from
such as organic search, direct, social, referral, or email. Using the tabs inside the Acquisition
report, you can dig deeper into the individual traffic sources and view them by channel,
source/medium, and more.

14.  AdWords & Campaigns, You can link your AdWords account to
google analytics from the admin panel and monitor all the activity
from within the acquisition report.
 Search Console tab shows the keywords/queries that users
searched for to land on your web pages, top country & devices.
 Social tab displays the traffic coming in via social networks such
as Facebook, Twitter, Reddit, and others.

15. Behavior
The Behavior report captures and displays what visitors do on your website, the pages they
visit, and what actions they take while on those pages. The Overview shows you how
many Page Views your site received in the selected time range along with some other
metrics

16. Behavior Flow shows the paths users commonly take while navigating your site, from
the first page they land on, to the page they exit from.
Site Content shows you the top performing content on your site, a folder view of the
content categorized by page views, and the top landing pages and exit pages.
Site Speed displays crucial reports that may help you identify any specific pages
that are slowing down your site or other bottlenecks you may be unaware of.
Site Search displays the overall metrics for visitors who use the search box on your
website, but you need to configure it once.
Events allow you to track specific actions that users perform on your website, such as
clicking on an external link or downloading a file or adding a product to cart. Publisher shows
your AdSense publisher data right within Analytics
.
Experiments help you to conduct A/B testing to see which landing page variations
perform best at meeting your conversion goals.
In-page analytics lets you bring page stats to the front end of the website and even
overlay data on individual links, you need to install a Chrome plugin for this.

17. Conversions
In analytics, conversions simply mean a certain action taken by the user that’s important to
your business; for instance, the completion of a purchase.

18.  Goals help you create and track micro and macro
conversions.
 Ecommerce is a report that helps you analyze the
purchase activity on your site or app. You can see
product and transaction information, average order
value, ecommerce conversion rate, time to purchase,
and other data.
 Multi-Channel Funnels shows how your marketing channels
(i.e., sources of traffic to your website) work together to create
sales and conversions.
 Attribution allows you to assign credit for sales or conversions
to touch points in conversion paths.

19. Goal Creation – How To Set Up Goal.
 Create a new goal
 Navigate to your goals:
 Sign in to GoogleAnalytics.
 Select the Admin tab and navigate to the desired account, property and view.
 In the VIEW column, click Goals.
 Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its
configuration.