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Dealing with the Facebook Change in Referral Traffic

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Parse.ly
Parse.ly

The document discusses Parse.ly, a company that helps audiences understand what their audience cares about. It shares Parse.ly's website, blog, email and social media handles. It then shares several tweets from @sachinkamdar about traffic sources and trends from Parse.ly's referral dashboard, including sources like Facebook, Google, and Flipboard. The tweets emphasize diversifying traffic beyond Facebook and Google and not ignoring loyal audiences through email. Key takeaways mentioned are making it easy for loyal audiences to find your content, that Google is more than just search, finding communities of interest, and valuing loyal email audiences.

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Website: parse.ly Blog: blog.parse.ly Email: hello@parsely.com We help you understand what your audience cares about. Follow me: @sachinkamdar Our research: @parsely Our podcast: @attnpod
@sachinkamdar @parsely Latest numbers from the top 10 traffic sources http://parse.ly/referrer-dashboard
@sachinkamdar @parsely Traffic from the duopolies (past 30 days) http://parse.ly/referrer-dashboard
@sachinkamdar @parsely Where does your site fall in this range? http://parse.ly/referrer-dashboard
@sachinkamdarhttp://bit.ly/fb-risk
@sachinkamdar
@sachinkamdar @parsely Traffic from the duopolies (past 12 months) http://parse.ly/referrer-dashboard
@sachinkamdar @parsely Remove Facebook and Google http://parse.ly/referrer-dashboard
@sachinkamdar @parsely Up & coming sources: Flipboard on the rise Note: Actual page view values not shown; Graph from Axios
@sachinkamdar @parsely Don’t forget about email, recommendations
1.Your loyal audience is still trying to find you - make it easy 2.Google isn’t just search anymore 3.It’s not just Facebook and Google: Find your tribe 4.Don’t ignore your most loyal audience: most valuable Take aways
@sachinkamdar And Now, Our Feature Presentation // Moneyball the Movies Mobile Mythbusters // “My assumption is desktop is basically dead.” Feeding Online Appetites in 2017 // “There’s a huge hunger for political and news content.”

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