1. Media Evaluation
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
Forever Young
Fire in Your Eyes
D.B Records

2. The conventions of lighting that we researched in a drum and bass video is quite
dark, however there are usually bright flashing lights- this is to represent any party scene
happening or a spot light to focus solely on the band members. We used a lot of these
conventions in our music video as it helped develop our purpose and also it made the video
more effective and made certain scenes stand out more and look more important. For our
band performance filming we used a lot of lighting on each band member, highlighting their
instruments or if they were singing- we wanted our band members to have fun whilst they
were acting and this came through in our filming and the lighting that we used enhanced
this. It made the band shoot a lot more professional and giving the effect that they are
preforming to an audience.
The other lighting that helped us a lot in our video was the lighting in our party scenes, this
effect made the party look more energetic and fun. It also gave the effect that they were at
a party and that they were having a good night out. Without these lighting conventions our
video would be very boring and wouldn’t have been able to fulfil the purpose that we
wanted.
The spotlight on
our lead singer
and the flashing
lights at the
party

3. When we researched costumes in Drum and Bass video’s
we found that they would normally wear quite rocky sort of
outfits e.g. skinny jeans, leather jackets etc. We wanted to
show this convention in our music video because the style
really fitted the music well and we know that those kind of
outfits would suit the band members more. With our
warrior girl, we wanted her to look fierce and independent-
like a warrior. So through her outfits we achieved this by
her wearing high heels, leggings ,a top and a leather jacket;
this impression gives a really outgoing and extrovert look
which is what we wanted.
For the banc, we wanted to look funky and stylish. I think
we achieved this well as we had all them in individual
outfits but they connected in a way; representing the same
thing. We wanted to stick with the rocky theme for the
band members, the lead singer wore skinny jeans and our
guitarist wore boots and a jacket. This helped us reach our
aim of making them look stylish and contemporary.
Looking in other drum and bass videos; they too keep this
costume theme and we found that this helped us a lot in
achieving a good Music Video. I think without these
costume conventions we would have had a very tedious Our warrior girls
and uninteresting video. outfit

4. Jack, our guitarists outfit.
Rhys, our lead singer- looking very
contemporary and stylish in his hat.

5. One of the most important scenes that we decided to do during our planning and
researching was the constant appearance of the eye. We wanted to make it look as
though she’s watching. We got this clever concept from Swedish House Mafia’s video.
This convention really suited our song as it’s called Fire in Your Eyes. This really helped
develop our video as it made it very concept- which is the style that we wanted to
dominate.
We have also used a variety of different visuals to match the lyrics. This convention
helped us develop our music video as it made it more effective by seeing the words as
well as hearing them. One of our audience feedback was that “it was really clever”. Using
this line help us distinguish really important phrases and concepts with our video, making
it more abstract and more of a hidden meaning behind it. This convention is used in
many drum and bass video’s as they want to have a message to it and we wanted to
achieve this as well.
Eye
Visuals to match the lyrics

6. As our video was based around the events surrounding a night out, we wanted to show her
journey there and back from the clubs- at first we didn’t know how to achieve this, but then
we looked at drum and bass videos and we came across a lot of ideas. The convention of
fast driving around looking at all the clubs really caught our attention and we really wanted
to use that in our video. This convention really helped develop and show her night out,
getting to places and having a good night out, which is what we wanted to achieve. I
personally really like the driving scenes as it really helps speeds up the video and makes us
interested in her night out, it makes the video look very effective.

7. Our graffiti scene
In our video we wanted to do something really creative and artistic within our music
video but we didn’t know what to do. So again we went back to looking at videos and
we came across a really interesting concept. This convention helped to show our
artistic flare within our video. We decided on a graffiti scene- this would help emphasis
our warrior/independent concept and our audience did understand this.
This convention is used however it is not used as often in Drum and bass videos- this
gave us an advantage as it allowed us to play around with ideas and settings- creating a
more varied video. The graffiti scene within our video, I really enjoyed filming as I was
able to film in different camera angles making the image and our video look effective.

8. When researching drum and bass videos we saw that a big convention of them is lots of
different locations. This keeps the video moving and fits the speed which is constantly fast
paced. This convention was really good for our video as it helped develop her journey and
her night out. Using all these different locations and settings help develop and show that
she was constantly moving from one place to another, fitting the speed of the music. If we
had few locations the video wouldn’t be filled efficiently and we would have to have quite a
few repeat of scenes. We wanted a quick pace video, jumping from one location/setting to
another.

9. Thank you! 
From Parishti, Jade and Gemma