A best Ayurveda product

1. Producers of product -launch

2. Introduction
 Company introduction
 Meaning of 1)Marketing research 2)New idea 3) Marketing
plan 4) Product launch.
 Introduction about Ayurveda
 Producers of product -launch
1)Demographics studies
2)Psychographics studies
3)Product -identity
4)Benefits of product launch
5)Financial requirements
6) Media for advertise 7)Feed back
 Conclusions

3. Details of the company
 Name of the co. : Annpurna food corporation Pvt lmtd
 Registered office : Savadatti Road, Dandapur oni, Nargund - 582207
 Our Outlets would be in : 1.Gadga
2. Dharwad
3. Ballari
4. Belgaum
 Contact no : 813996307
 Web site : www.Annpurna food corp pvt lmt.com
 State : KARNATAKA
 Country : INDIA

4. Company logo

5. Mission
 Main aim is to provide good products in Oder to satisfy
the customer and keep them tobacco free.
 Give the awareness of Ayurveda
 Eat healthy and be healthy.
 provide better and quality and quantity products to
customer

6. Visions
 Our company have planned to provide Healthy, Tasty,
Ayurvedic, product to make them free from diseases
with home made products.
 Our company have planned to organized a small home
based product service centers in Oder to sell the product
in rural and urban area.
 Our company Planned to provide these home made
products to schools and N.G.O intuitions

7.  Marketing research :-
Marketing research means identifying Place where a task of
business -activates going to establish & choosing right place for
right marketing is known as marketing research.
 New Idea :-
Generating, creating, or Innovating New things in market or
bringing changes in market is known as new idea.
 Marketing plan:-
For every business there must be long-term plan in Oder to get
proper result in market and maintain good name.

8. Product launch
 Product :-
Anything that are produced or manufacture in Oder to
satisfy the customer is known as product .
Or
Anything that are exchanged for money in Oder to get the
product and satisfy the demand is known as product.
 Launch :-
Generating and Gathering the information about new
product and launching it for first time in to the customer is
known as launching .

9. Introduction about Ayurveda
 Before going in detail about product-launch we
gone give small introduction about Ayurveda.
 Ayurveda system of medicine which has historical
roots in Indian since ancient time and know it is in
the books and information in the hand of others.
 Ayurveda the medicine knowledge came into India
since the birth of Buddha.
 Ayurveda is medicine which can be made with
home remedies or with medicine plants in Oder to
stop the diseases

10. Producers of product -launch
1)Demographics studies
2)Psychographics studies
3)Product -identity
4)Benefits of product launch
5)Financial requirements
6) Media for advertise
7)Feed back

11. DEMOGRAPHICS STUDIES
Demographics studies is the first concept which
means study about the persons How they leave,
Earn, Taste , location Etc or introduction about
persons or some thing which are related to
marketing in product launch

12. DEMOGRAPHIC STUDIES IN
RURALAND URBAN AREA
Rural area
 Rural area most of people
prefer Home made products.
 Demand low prices
 Prefer home made products
for in Oder to avoid the
diseases
Urban area
 In urban area some people
prefer such products.
 No t worry about prices
 Prefer hospitals

13. 2)PSYCHOGRAPHICS STUDIES
It is second concept in product –launch to study
about the customer behavior what they prefer taste,
wants ,demand considering these concept is very
essential before product -launch

14. Psychographics studies
Existing product
 Now days people are crazy
about chewing tobacco,
chits, Pan harmful for
health.
 These product contains
saccharine nicotine
 causes health problem
New product
 Our new product is based
on ayurveda which is not
harmful
 Prepared with help of
home made products
 But in this product there
is no harmful for health

15. 3)PRODUCT -IDENTITY
This is the third concept in product launch
which determines the product details which is
going to be introduce newly in market to
make its identity in market this concept is
very essential

17. Brand Name :- Brand Name for
product we have chosen is santosha
which means to keep smiley on face and
healthy.

18. Ingredients used for the products
Beetle nut
Clove
Cardamom
Cinnamon
Coconut
 Poppy-seeds(white)
Sugar
Ghee
Black salt
Ginger
bay-leaf

19. Beetle nut
 Strong the gums and strong teeth.
 It is used for medicines also.
 Use during pregnancy.
 Avoids teeth problems.

20. Clove
 Added for flavor purpose .
 Prevent smell form mouth .
 Reduces skin problems.
 Used in kitchen and
medicines .

21. Cardamom
 Digestion.
 Cancer .
 Cold and Flu.
 Blood Pressure.

22. Cinnamon
 Better heart health.
 Blood sugar regulation.
 Better brain function.
 Diabetes protection.

23. Coconut
 Proper health.
 Reduces the skin problem.
 Used for kitchen and
medicine.

24. Poppy-seeds(white)
 Reduces diseases.
 Reduces fatty acids.
 Made oil which is best for
health .

25. Sugar
 Added for taste .
 Main Ingredients for all
the food.
 Rich in taste.

26. Ghee
 Ghee is rich in the vitamins A
and E.
 Weight Loss.
 Digestion and Immune.
Strengthening.

27. 4)Benefits of product
 By looking above Ingredients we can see that it is not
harmful.
 Freshens in mouth and prevent bad smell .
 Improves Digestion.
 Good health.
 Chewing this may can avoid eating tobacco.

28. 6) Media for advertise
Though test palpates
Through internet
By making awareness program
Salesmen services

29. 7)Feed back
For every product the seller must take
feed back in Oder to check the valve of
product in market
This feedback helps us to know the
competitor and how to improvement
To keep trust and good will in market

30. PRICING STRATERGYPRICING STRATERGY
• A business can use a variety of pricing strategies when selling a
product or service.
• The Price can be set to maximize profitability for each unit sold or
from the market overall.
• It can be used to defend an existing market from new entrants, to
increase market share within a market or to enter a new market.
• Businesses may benefit from lowering or raising prices, depending
on the needs and behaviors of customers and clients in the
particular market.
• Finding the right pricing strategy is an important element in
running a successful business.

32. Working processes of Company

33. CEO(chief executive officer)
• A chief executive officer (CEO )or managing
director (MD) Describes the position of the most senior
corporate officer, executive, or administrator in charge of
managing a staffs and non staffs in Oder to make good
profit and good relation among staff with effective team
work and make good will of company .
• Main work to check the all dept and maintain good
relation among all employee and provide quality and
quantity service

34. Director
• Director is appointed in company in Oder to
mange the member or group of members in Oder
to check the level of performance of the company
and submit the reports to the head of the firm.

35. R&D(Research and Development)
• R&D-Research and development is appointed in the
firm in Oder to check the new products to be
implemented in the firm and also have to make
research in Oder to get proper result and prepare
reports and submit report to the head.
• There is still more research in Ayurveda products our
company has making still more products in Oder to
develop the market

36. H.R Dept (Human resource Dept)
• H.R is appointed in firm in Oder to mange the
employees and labours and keep good relation
among them and submit the report to the head.
• There are basically 10-15 workers are there we
appointed the employee based on there
knowledge

37. Purchase Dept
• Purchase Dept is framed in firm in Oder to
check the total purchase made in company
for manufactures of the product. this dept in
charge have to make report and submit to
the head.
• Our company purchase raw material from
rural or agricultural products because our
products are home made

38. Sales Dept
• Sale dept is framed in the firm in Oder to check
the total sales made by the firm what is turn over
the dept in charge have to make a reports and
submit to the head
• Our company is recently started in small town
the distribution increase and the market places
also become wide range

39. C.F.O (Chief financial officer)
• C.F.O is appointed in Oder to check the financial
inflow and outflow of company and make over all
reports and submit to the head.
• We have borrowed loan from 2 banks and cost of
investment made in company by members of the
company

41. Segmentation
• It is one of fundamental principles of marketing
where segmentation means divided the market or
groups according to different segment which are
as follows
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC

42. TARGETING:
• After segmenting the market based on the
different groups and classes, the targets need to
be chosen.
Common people
Adults
Urban and rural people

43. POSITIONING:
• Positioning is about the customer perception about the
brand as being different from the other brands on
specific dimension including product attributes.
Strategies
 Our company focus on new product manufactures in
Ayurveda.
 Our company aim at achieving good name starting up in
small town.
 Try to get more attraction of customers towards our
products an maintain standard positions in market.

44. 4Ps of marketing
Products
Price
Place
Promotions

45. Products
Products plays an important role in marketing we
have to concentrate on which product we are
making and how it to be satisfied by customer.
We have concentrated on home made products.
Products are Differ as per customer need because
we are making different home made products.
 we are making the products in Oder to satisfy the
customer.

46. Price
After concentrating about product the second concept is
about price most be satisfied by all customer price
are fixed in such way that customer demand for that
product more.
Price for our product is depend on quantity and
quality.
 Prices are mainly we measures on weight age of that
product.
Price we fixes low because to satisfy customer needs.

47. Place
The third concept is Place for every product
launch marketing there most be proper place in
Oder to get proper response
We chosen the place rural area because of the
support in rural area.
Because in rural area people demand good
product with Low prices .
Some times place also plays very important role.

48. Promotions
Promotions this is last concept which means
services After checking about the services how
we render in marketing is also a very important.
Hence we are making home made products family
members manages the business
 we hire some sales men for this product
distributions
We advertisement about this product

51. Conclusions
By looking into the above product what
you people think wither ayurveda products
are best?
Why the people neglect the products?
Reasons to become success ?