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Cross Cultural Communication in CHINA 
We : 
Amit Kr. Jha 
Parikshit Shome 
Partho Pratim Bora 
Suresh Dash 
Samarth Chanda
Welcome to China
CONTENT 
INTRODUCTION 
HISTORY 
OVERVIEW 
CHINESE COMMUNICATION CULTURAL 
GOLDEN RULE (Key To Success in CHINA) 
REFERENCES
Intro of China 
RELIGIONS: Daoist ( ), , 
: 1%-2%, : 3%-4% 
LANGUAGES: Mandarin, Yue, Minbei, English 
CLIMATE: Extremely diverse; tropical in 
south to subarctic in north 
FAMOUS DISHES: Jiaozi, Baozi (Steamed 
Buns); Chaomian (Fried noodles); Chaofen 
(Fried Rice); Zhou (Breakfast Food) 
FESTIVALS:
History of China 
Yangshao Culture (late 
Neolithic Period, c. 5000-3000 
BC) 
Liangzhu Culture (c. 3300-2200 BC) 
Hongshan Culture (c. 3500 
BC) 
Bronze Culture 16th century BC and 
flourished for 1000 years
Overview of China 
Located in East Asia on the western shore of the Pacific 
Ocean 
Having a land area of about 9.6 million sq. km 
Surrounded by 15 countries 
With 5,400 islands in its territory 
Being the third largest country in the world 
Over 1.3 billion out of total 6.6 billion world population 
Literacy rate: 95.1% 
Life expectancy: 75.20 years 
One child policy since 1978 
Poverty rate from 53% in 1981 to 8% by 2001 
The 3rd largest importer and 2nd largest exporter
Chinese 
Communication Cultural 
(Business Etiquette's) 
Business Meetings 
Assumption : The first person who enters the room is the head of the group. 
Appointments are must. 
Important guests are usually accompanied to their seats. 
When exchanging business cards, hold your card using both hands with the 
writing facing the recipient. 
Receive the card with both hands, and look at it for a while before putting it in 
your pocket. 
Card should be exchanged individually. 
Meetings begin with small talks. Resist the temptation to get down to business 
right away. 
Allow the Chinese to leave the meeting first.
Value of Time 
Perception about time is linear. (Punctual). 
Relatively more attention to the long term future. 
Power Structure 
Power distance is high with power distance index of 80. 
Collectivism 
Collectivist – Group loyalty, Decision-making oriented to group 
welfare.
Spatial Relationships 
Touching (i.e. patting someone’s back or putting an arm 
around someone) is uncommon in Chinese culture and will 
likely make a Chinese person uncomfortable. 
Social distance, or the acceptable distance between two 
people, differs significantly in each culture. Americans may 
find that Chinese culture is oriented to a closer social 
distance.
Greetings 
Address a person by his/her family name. In china the 
family name comes first. 
For business purpose it is traditionally acceptable to 
call them by surname, together with a title, such as 
“Director Wang” or “Chairman Li” 
Do not try to become too friendly too soon, and do not 
insist them to address you by your given name. 
Chinese way of greetings is a nod. 
Handshake should be soft and lack of eye contact.
Gift Giving 
Gifts in China means you are interested in building a relationship. 
Particularly something representative about town, country, or region. 
Do not expect your gift to be opened in your presence. 
Do not use plain black or white paper gift pack, it’s a symbol of mourning. 
Do not give flowers, clocks, handkerchiefs, umbrella or straw sandals as 
they are associated with funerals and death. 
Good gifts: Banquets, Fine Pen, Food items (Well packed). 
Present gifts with both hands and mention it’s a small token of 
appreciation. 
Four is an unlucky number. Eight is the luckiest number.
Golden Rules 
Change course from time to time. 
Be prepared to tell white lies. 
Have a lot of patience. 
Do not try to change them. They are the way they are. 
Carry a lot of Maggie, and readymade foods if you are a vegetarian. 
Be prepared to eat new kinds of meat in the name of chicken. 
Be prepared to face some of the hardest and longest negotiations 
you’ve ever seen. 
Be prepared to know that in most cases they don’t know the value of 
lifetime customers. 
And last but not the least learn the sign language, as they don’t 
understand English and they won’t for another decade, and you can’t 
learn Chinese. 
Key to Success in China
References 
http://en.wikipedia.org/wiki/Chinese_culture 
http://www.cultural-china.com/ 
http://www.chinahighlights.com/travelguide/culture/ 
http://www.chinahighlights.com/travelguide/culture/ 
http://www.travelchinaguide.com/
Cross culture communication in China

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Cross culture communication in China

  • 1. Cross Cultural Communication in CHINA We : Amit Kr. Jha Parikshit Shome Partho Pratim Bora Suresh Dash Samarth Chanda
  • 3. CONTENT INTRODUCTION HISTORY OVERVIEW CHINESE COMMUNICATION CULTURAL GOLDEN RULE (Key To Success in CHINA) REFERENCES
  • 4. Intro of China RELIGIONS: Daoist ( ), , : 1%-2%, : 3%-4% LANGUAGES: Mandarin, Yue, Minbei, English CLIMATE: Extremely diverse; tropical in south to subarctic in north FAMOUS DISHES: Jiaozi, Baozi (Steamed Buns); Chaomian (Fried noodles); Chaofen (Fried Rice); Zhou (Breakfast Food) FESTIVALS:
  • 5. History of China Yangshao Culture (late Neolithic Period, c. 5000-3000 BC) Liangzhu Culture (c. 3300-2200 BC) Hongshan Culture (c. 3500 BC) Bronze Culture 16th century BC and flourished for 1000 years
  • 6. Overview of China Located in East Asia on the western shore of the Pacific Ocean Having a land area of about 9.6 million sq. km Surrounded by 15 countries With 5,400 islands in its territory Being the third largest country in the world Over 1.3 billion out of total 6.6 billion world population Literacy rate: 95.1% Life expectancy: 75.20 years One child policy since 1978 Poverty rate from 53% in 1981 to 8% by 2001 The 3rd largest importer and 2nd largest exporter
  • 7. Chinese Communication Cultural (Business Etiquette's) Business Meetings Assumption : The first person who enters the room is the head of the group. Appointments are must. Important guests are usually accompanied to their seats. When exchanging business cards, hold your card using both hands with the writing facing the recipient. Receive the card with both hands, and look at it for a while before putting it in your pocket. Card should be exchanged individually. Meetings begin with small talks. Resist the temptation to get down to business right away. Allow the Chinese to leave the meeting first.
  • 8. Value of Time Perception about time is linear. (Punctual). Relatively more attention to the long term future. Power Structure Power distance is high with power distance index of 80. Collectivism Collectivist – Group loyalty, Decision-making oriented to group welfare.
  • 9. Spatial Relationships Touching (i.e. patting someone’s back or putting an arm around someone) is uncommon in Chinese culture and will likely make a Chinese person uncomfortable. Social distance, or the acceptable distance between two people, differs significantly in each culture. Americans may find that Chinese culture is oriented to a closer social distance.
  • 10. Greetings Address a person by his/her family name. In china the family name comes first. For business purpose it is traditionally acceptable to call them by surname, together with a title, such as “Director Wang” or “Chairman Li” Do not try to become too friendly too soon, and do not insist them to address you by your given name. Chinese way of greetings is a nod. Handshake should be soft and lack of eye contact.
  • 11. Gift Giving Gifts in China means you are interested in building a relationship. Particularly something representative about town, country, or region. Do not expect your gift to be opened in your presence. Do not use plain black or white paper gift pack, it’s a symbol of mourning. Do not give flowers, clocks, handkerchiefs, umbrella or straw sandals as they are associated with funerals and death. Good gifts: Banquets, Fine Pen, Food items (Well packed). Present gifts with both hands and mention it’s a small token of appreciation. Four is an unlucky number. Eight is the luckiest number.
  • 12. Golden Rules Change course from time to time. Be prepared to tell white lies. Have a lot of patience. Do not try to change them. They are the way they are. Carry a lot of Maggie, and readymade foods if you are a vegetarian. Be prepared to eat new kinds of meat in the name of chicken. Be prepared to face some of the hardest and longest negotiations you’ve ever seen. Be prepared to know that in most cases they don’t know the value of lifetime customers. And last but not the least learn the sign language, as they don’t understand English and they won’t for another decade, and you can’t learn Chinese. Key to Success in China
  • 13. References http://en.wikipedia.org/wiki/Chinese_culture http://www.cultural-china.com/ http://www.chinahighlights.com/travelguide/culture/ http://www.chinahighlights.com/travelguide/culture/ http://www.travelchinaguide.com/