Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
67. 2.
Write a simple statement of
purpose for how you will use
Twitter and Facebook
68. Facebook: We’ll use FB to connect with customers, answer questions, encourage them
to visit us and help them connect with each other.
We’ll do this by posting XX pieces of original content daily such as event
announcements, product announcements and news about us.
The rest of the time we’ll respond to questions and help people connect with each
other.
We’ll check FB at 8AM, 9AM, 12PM, 3PM and 5PM
We’ll spend about an hour each week searching FB for new people to like and other’s
walls to post on. We’ll use Google Alerts and Hyper Alerts to help us with this.
We will respond to people’s questions within 2 hours.
We’ll have a friendly competition philosophy. We won’t be mean-spirited when our
competition is in trouble. Instead, we’ll contact them and ask how we can help serve
their clients and keep tourism healthy in our area.
69. Twitter: We’ll use Twitter mainly for announcements about us and to respond to
topics that are interesting. We’ll Tweet about us once a day. We’ll tweet something of
interest to our community (visitors, etc) that is not necessarily about us once a day
and find others to retweet once or twice a day.
We’ll check Twitter right after we check FB, at 8AM, 9AM, 12PM, 3PM and 5PM.
We’ll spend about 30 minutes per week finding people to follow so we can grow our
network.
71. Plan your content like this:
Annually
Quarterly
Monthly
Weekly
Daily
72. Annually:
1. Review company goals. Make
sure your social voice is in alignment
2. Produce one big contest or
challenge on FB and Twitter
(see the last part of this presentation for a great idea)
75. Monthly:
1. Focus on the main event for the month
2. Post about it every week on the same
day of the week. Use pics & vid.
3. Look for conversations from your fans
about it - respond to them
162. Thank you for your time.
The style of this presentation was partially
inspired by Dick Hardt’s famous 2005 Oscon
presentation, based on Lawrence Lessig’s
minimalist approach to the use of slides.
Dick’s presentation is worth viewing:
http://identity20.com/media/OSCON2005.