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Multi-Market Growth Insights
Key Findings of the State Street 2018 Fund Strategy Survey
July 2018
General
General2
State Street 2018 Fund Strategy Survey
• This global survey explores how asset managers are approaching
the selection of fund vehicles and domiciles to advance their growth
strategies.
• It also examines managers’ appetite to launch cross-border funds,
the factors shaping their decisions, and the expected impact of
regulatory and technology change on the distribution landscape.
• Oxford Economics conducted the survey on behalf of State Street
during May and June of 2018, garnering 250 responses from 15
countries. Respondents represented asset management firms that
are distributing product outside their home markets or considering
doing so.
General3
Appetite to Launch Cross-Border Funds
Nearly two-thirds (64%) are increasing their appetite for cross-border product launches
over the next five years
28%
36%
35%
1%
Increasing significantly Increasing slightly
Not changing Decreasing slightly
Appetite to Launch Cross-Border Products
Source: State Street 2018 Fund Strategy Survey
Q. Over the next five years, is your appetite to launch products for cross-border distribution changing?
General4
Regional Distribution Markets
The US, UK and Europe are the top distribution markets for our study participants
69%
68%
64%
38%
35%
34%
32%
31%
30%
23%
23%
12%
US
UK
Europe (ex UK)
Japan
Southeast Asia
China
Canada
Latin America
Australia/New Zealand
Middle East
India
Africa
80%
78%
76%
50%
49%
48%
47%
44%
32%
32%
26%
16%
US
UK
Europe (ex UK)
Canada
Latin America
Japan
Southeast Asia
China
India
Australia/New Zealand
Middle East
Africa
Today In Five Years
Source: State Street 2018 Fund Strategy Survey
Q: In which of the following regional market(s) does your firm have distribution today, and in which do you expect it will have distribution in five years’ time? Select all that apply.
General5
Product Offerings to Investors
Alternative strategies expected to see strong growth over the next five years
90%
70%
70%
64%
59%
Traditional, long-only
investment funds
Hedge funds
Real estate funds
Multi-strategy funds
Private equity funds
92%
85%
83%
83%
78%
Traditional, long-only
investment funds
Hedge funds
Real estate funds
Private equity funds
Multi-strategy funds
Top 5 Strategies Offered to Investors Today … and Expected to Offer in Five Years
Source: State Street 2018 Fund Strategy Survey
Q: Of the following fund types, which does your firm offer to investors today and which do you expect it will offer in five years’ time? Select all that apply.
General6
Domiciles for Product Distribution
Luxembourg is the current and future domicile of choice for product distribution
46%
46%
42%
42%
25%
22%
20%
18%
13%
12%
11%
10%
5%
4%
3%
2%
2%
2%
18%
Luxembourg
United States
United Kingdom
Ireland
Cayman Islands
Singapore
Hong Kong
Germany
Canada
Japan
Channel Islands
France
Netherlands
Denmark
Italy
Sweden
Finland
Norway
Other
62%
55%
51%
50%
31%
28%
25%
22%
18%
16%
15%
14%
11%
6%
4%
4%
2%
2%
18%
Luxembourg
Ireland
United Kingdom
United States
Cayman Islands
Singapore
Hong Kong
Germany
Canada
Channel Islands
Japan
France
Netherlands
Sweden
Denmark
Italy
Finland
Norway
Other
Domiciles for Distribution - Today Domiciles for Distribution – Five Years
Source: State Street 2018 Fund Strategy Survey
Q: Which domiciles does your firm use for its products today and which do you expect it will use in five years’ time? Select all that apply.
General7
Domicile Selection
Regulatory environment and distribution footprint are the top factors driving domicile selection
27%
20%
16%
14%
13%
10%
Established regulatory environment
Distribution footprint
Favorable tax treatment
Existence of a strong servicing infrastructure
Strong overall reputation
(i.e., to appeal to investors)
Cost
Key Decision Factors in Domicile Selection
Source: State Street 2018 Fund Strategy Survey
Q: What is the most important decision factor for your firm when selecting a domicile for a new product? (Select one.)
General8
Key Challenges for Product Launch
Managers cite regulation and brand awareness as their biggest challenges in launching products
23%
21%
18%
17%
10%
9%
2%
Understanding the impact of local regulations on our strategy
Building brand awareness
Accelerating our time to market
Gathering intelligence on the market segment(s) we are targeting
Identifying the optimal legal structure to use for our products
Selecting the right domicile
Other
Top Challenges in Launching New Products
Source: State Street 2018 Fund Strategy Survey
Q: What is the biggest challenge for your firm when launching new products? (Select one.)
General9
Key Regulatory Challenges
Trade and transaction reporting cited as the top regulatory challenge
37%
24%
20%
16%
4%
Trade and transaction reporting (e.g., MIFIR, EMIR, SFTR)
Governance and transparency (e.g., board reporting, fact sheets)
Tax and financial reporting
Regulatory reporting and filing requirements (e.g., AIFMD, PRIIPS/MIFID)
Analytics from regulatory reporting
Top Regulatory Challenge
Source: State Street 2018 Fund Strategy Survey
Q: Which of the following are key regulatory priorities for your firm over the next five years? (Please rank up to three.)
General10
MiFID II and European Competiveness
While 43% of asset managers believe MiFID II will make product distribution more difficult in
Europe, 36% of them say Europe will decrease its dominance in cross-border distribution
11%
10%
32%
26%
35%
32%
17%
23%
3%
8%
2%
1%
MiFID II will exacerbate distribution challenges
for asset managers operating in Europe
Europe will lose ground to Asia as a hub for
cross-border fund distribution
Strongly agree Somewhat agree Neutral
Somewhat disagree Strongly disagree Don't know
n = 250
Source: State Street 2018 Fund Strategy Survey
Q: Please rate your level of agreement or disagreement with the following statements, over the next five years.
General11
Technology and Distribution Data
More than half (57%) of asset managers fear technology-driven new entrants; the vast majority
(88%) see distribution-related data as a challenge
9%
37%
42%
12%
Severe challenge Moderate challenge
Slight challenge No challenge
Management of Distribution Data
Source: State Street 2018 Fund Strategy Survey
Q: Please rate your level of agreement or disagreement with the following statements, over the next five years.
Q: What degree of challenge does your firm currently face in managing its distribution-related data?
24%
33%
31%
12%
0%
Strongly agree Somewhat agree
Neutral Somewhat disagree
Technology-Driven Disruption
“The pace of industry disruption will increase, as new
technology-driven challengers threaten incumbents’
distribution models.”
General12
Direct Sales
Nearly half of our respondents expect to increase their percentage of direct sales, while only 12%
expect the opposite
44%
12%
44%
Yes, we will increase our percentage of direct sales
Yes, we will decrease our percentage of direct sales
No change
In Five Years
Q: Approximately what percentage of your firm’s sales are direct (i.e., not intermediated through an advisor or consultant)? Do you expect that your percentage of direct sales will
change over the next five years?
Source: State Street 2018 Fund Strategy Survey
General13
Post-Brexit Strategy
In response to Brexit, the majority of asset managers are reshaping their distribution strategies
and expect to increase hiring in new locations over the next five years
19%
54%
19%
8%
Already taken action
In the process of
taking action
Expect to take action
within five years
No action taken or
expected
Revise Distribution Strategy
7%
21%
54%
18%
Already taken action
In the process of
taking action
Expect to take action
within five years
No action taken or
expected
Hire Staff in a New Location
Source: State Street 2018 Fund Strategy Survey
Q: In consideration of Brexit, has your firm taken any of the following actions?
General14
Cross-Border Initiatives in APAC
Managers consider S-VACC, ARFP and OFC the most effective cross-border distribution
initiatives in APAC
3%
3%
2%
4%
4%
4%
23%
36%
19%
44%
31%
34%
5%
6%
8%
8%
6%
7%
52%
30%
35%
34%
31%
41%
18%
26%
36%
10%
28%
14%
Asia Region Funds Passport
(ARFP)
ASEAN funds passport
Singapore Variable Capital Company
(S-VACC)
Australian Corporate Collective Investment
Vehicle (CCIV)
Hong Kong Open-Ended Fund Company
(OFC)
Mainland China-Hong Kong Mutual
Recognition of Funds
Not effective Slightly effective Don’t Know Moderately effective Highly effective
Source: State Street 2018 Fund Strategy Survey
Q: How effective do you believe each of the following initiatives will be to foster the growth of cross-border investing activity in APAC over the next five years?
General15
Appendix
Respondent Demographics
General16
Respondent Sample
Region and Functional Area
21%
21%
21%
21%
16%
Business development
Product
Sales
Corporate strategy
Distribution
Functional Area
40%
28%
20%
12%
EMEA
North America
APAC
Latin America
Region
Source: State Street 2018 Fund Strategy SurveySource: State Street 2018 Fund Strategy Survey
Q: In what country are you located? Which best describes your functional area?
General17
Respondent Sample
33%
15%
41%
11%
$10 bn – $49.9 bn
$50 bn – $99.9 bn
$100 bn – $499.9 bn
More than $500 bn
Asset Under Management (AuM)
20%
34%
35%
11%
0% – 9.9%
10% – 24.9%
25% – 49.9%
50% or more
% of Cross-Border Product Offering
Size and percentage of cross-border offering
Source: State Street 2018 Fund Strategy Survey
Q: What is the total of your firm’s assets under management as of year-end 2017? Of that total, approximately what percentage do cross-border products represent?
General18
Client Segment Targets for Distribution
DB pension schemes and official institutions are the main target segments for asset managers
for product distribution
Segments for Product Distribution
90%
75%
74%
74%
72%
61%
36%
6%
Institutional – Defined benefit funds
Institutional – Official institutions
(e.g., sovereign wealth, central bank, etc.)
Institutional – Insurance companies
Institutional – Defined contribution funds
Institutional – Other asset managers
Retail investors, high net worth
Retail investors, mass market
Institutional – Other asset owners
Source: State Street 2018 Fund Strategy Survey
Q. Which of the following segments does your firm target for the distribution of products? (Select all that apply.)
General19
Important Information
The information in this document is accurate as of June 2018
This document is for marketing and / or informational purposes only, it does not take into account any investor's particular investment objectives,
strategies or tax and legal status, nor does it purport to be comprehensive or intended to replace the exercise of a clients own careful independent
review regarding any corresponding investment decision or review of our products and services prior to making any decision regarding their
utilization.
This does not constitute investment, legal, or tax advice and is not a solicitation to for products or services or intended to constitute any binding
contractual arrangement or commitment by State Street and / or any subsidiary referenced herein to provide securities services. State Street
hereby disclaims all liability, whether arising in contract, tort or otherwise, for any losses, liabilities, damages, expenses or costs arising, either
direct or consequential, from or in connection with the use of this document and / or the information herein.
This document contains certain statements that may be deemed forward-looking statements, which are based on certain assumptions and
analyses made in light of experience and perception of historical trends, current conditions, expected future developments and other factors
believed appropriate in the circumstances.
Investing involves risk including the risk of loss of principal.
The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without State
Street express written consent.
© 2018 State Street Corporation – All Rights Reserved
State Street Corporation, One Lincoln St. Boston, MA 02111-2900
Tracking Number: 2161086.1.1.GBL.RTL
Expiration Date: 07/31/2019

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Cross border surveyfinal

  • 1. Multi-Market Growth Insights Key Findings of the State Street 2018 Fund Strategy Survey July 2018 General
  • 2. General2 State Street 2018 Fund Strategy Survey • This global survey explores how asset managers are approaching the selection of fund vehicles and domiciles to advance their growth strategies. • It also examines managers’ appetite to launch cross-border funds, the factors shaping their decisions, and the expected impact of regulatory and technology change on the distribution landscape. • Oxford Economics conducted the survey on behalf of State Street during May and June of 2018, garnering 250 responses from 15 countries. Respondents represented asset management firms that are distributing product outside their home markets or considering doing so.
  • 3. General3 Appetite to Launch Cross-Border Funds Nearly two-thirds (64%) are increasing their appetite for cross-border product launches over the next five years 28% 36% 35% 1% Increasing significantly Increasing slightly Not changing Decreasing slightly Appetite to Launch Cross-Border Products Source: State Street 2018 Fund Strategy Survey Q. Over the next five years, is your appetite to launch products for cross-border distribution changing?
  • 4. General4 Regional Distribution Markets The US, UK and Europe are the top distribution markets for our study participants 69% 68% 64% 38% 35% 34% 32% 31% 30% 23% 23% 12% US UK Europe (ex UK) Japan Southeast Asia China Canada Latin America Australia/New Zealand Middle East India Africa 80% 78% 76% 50% 49% 48% 47% 44% 32% 32% 26% 16% US UK Europe (ex UK) Canada Latin America Japan Southeast Asia China India Australia/New Zealand Middle East Africa Today In Five Years Source: State Street 2018 Fund Strategy Survey Q: In which of the following regional market(s) does your firm have distribution today, and in which do you expect it will have distribution in five years’ time? Select all that apply.
  • 5. General5 Product Offerings to Investors Alternative strategies expected to see strong growth over the next five years 90% 70% 70% 64% 59% Traditional, long-only investment funds Hedge funds Real estate funds Multi-strategy funds Private equity funds 92% 85% 83% 83% 78% Traditional, long-only investment funds Hedge funds Real estate funds Private equity funds Multi-strategy funds Top 5 Strategies Offered to Investors Today … and Expected to Offer in Five Years Source: State Street 2018 Fund Strategy Survey Q: Of the following fund types, which does your firm offer to investors today and which do you expect it will offer in five years’ time? Select all that apply.
  • 6. General6 Domiciles for Product Distribution Luxembourg is the current and future domicile of choice for product distribution 46% 46% 42% 42% 25% 22% 20% 18% 13% 12% 11% 10% 5% 4% 3% 2% 2% 2% 18% Luxembourg United States United Kingdom Ireland Cayman Islands Singapore Hong Kong Germany Canada Japan Channel Islands France Netherlands Denmark Italy Sweden Finland Norway Other 62% 55% 51% 50% 31% 28% 25% 22% 18% 16% 15% 14% 11% 6% 4% 4% 2% 2% 18% Luxembourg Ireland United Kingdom United States Cayman Islands Singapore Hong Kong Germany Canada Channel Islands Japan France Netherlands Sweden Denmark Italy Finland Norway Other Domiciles for Distribution - Today Domiciles for Distribution – Five Years Source: State Street 2018 Fund Strategy Survey Q: Which domiciles does your firm use for its products today and which do you expect it will use in five years’ time? Select all that apply.
  • 7. General7 Domicile Selection Regulatory environment and distribution footprint are the top factors driving domicile selection 27% 20% 16% 14% 13% 10% Established regulatory environment Distribution footprint Favorable tax treatment Existence of a strong servicing infrastructure Strong overall reputation (i.e., to appeal to investors) Cost Key Decision Factors in Domicile Selection Source: State Street 2018 Fund Strategy Survey Q: What is the most important decision factor for your firm when selecting a domicile for a new product? (Select one.)
  • 8. General8 Key Challenges for Product Launch Managers cite regulation and brand awareness as their biggest challenges in launching products 23% 21% 18% 17% 10% 9% 2% Understanding the impact of local regulations on our strategy Building brand awareness Accelerating our time to market Gathering intelligence on the market segment(s) we are targeting Identifying the optimal legal structure to use for our products Selecting the right domicile Other Top Challenges in Launching New Products Source: State Street 2018 Fund Strategy Survey Q: What is the biggest challenge for your firm when launching new products? (Select one.)
  • 9. General9 Key Regulatory Challenges Trade and transaction reporting cited as the top regulatory challenge 37% 24% 20% 16% 4% Trade and transaction reporting (e.g., MIFIR, EMIR, SFTR) Governance and transparency (e.g., board reporting, fact sheets) Tax and financial reporting Regulatory reporting and filing requirements (e.g., AIFMD, PRIIPS/MIFID) Analytics from regulatory reporting Top Regulatory Challenge Source: State Street 2018 Fund Strategy Survey Q: Which of the following are key regulatory priorities for your firm over the next five years? (Please rank up to three.)
  • 10. General10 MiFID II and European Competiveness While 43% of asset managers believe MiFID II will make product distribution more difficult in Europe, 36% of them say Europe will decrease its dominance in cross-border distribution 11% 10% 32% 26% 35% 32% 17% 23% 3% 8% 2% 1% MiFID II will exacerbate distribution challenges for asset managers operating in Europe Europe will lose ground to Asia as a hub for cross-border fund distribution Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree Don't know n = 250 Source: State Street 2018 Fund Strategy Survey Q: Please rate your level of agreement or disagreement with the following statements, over the next five years.
  • 11. General11 Technology and Distribution Data More than half (57%) of asset managers fear technology-driven new entrants; the vast majority (88%) see distribution-related data as a challenge 9% 37% 42% 12% Severe challenge Moderate challenge Slight challenge No challenge Management of Distribution Data Source: State Street 2018 Fund Strategy Survey Q: Please rate your level of agreement or disagreement with the following statements, over the next five years. Q: What degree of challenge does your firm currently face in managing its distribution-related data? 24% 33% 31% 12% 0% Strongly agree Somewhat agree Neutral Somewhat disagree Technology-Driven Disruption “The pace of industry disruption will increase, as new technology-driven challengers threaten incumbents’ distribution models.”
  • 12. General12 Direct Sales Nearly half of our respondents expect to increase their percentage of direct sales, while only 12% expect the opposite 44% 12% 44% Yes, we will increase our percentage of direct sales Yes, we will decrease our percentage of direct sales No change In Five Years Q: Approximately what percentage of your firm’s sales are direct (i.e., not intermediated through an advisor or consultant)? Do you expect that your percentage of direct sales will change over the next five years? Source: State Street 2018 Fund Strategy Survey
  • 13. General13 Post-Brexit Strategy In response to Brexit, the majority of asset managers are reshaping their distribution strategies and expect to increase hiring in new locations over the next five years 19% 54% 19% 8% Already taken action In the process of taking action Expect to take action within five years No action taken or expected Revise Distribution Strategy 7% 21% 54% 18% Already taken action In the process of taking action Expect to take action within five years No action taken or expected Hire Staff in a New Location Source: State Street 2018 Fund Strategy Survey Q: In consideration of Brexit, has your firm taken any of the following actions?
  • 14. General14 Cross-Border Initiatives in APAC Managers consider S-VACC, ARFP and OFC the most effective cross-border distribution initiatives in APAC 3% 3% 2% 4% 4% 4% 23% 36% 19% 44% 31% 34% 5% 6% 8% 8% 6% 7% 52% 30% 35% 34% 31% 41% 18% 26% 36% 10% 28% 14% Asia Region Funds Passport (ARFP) ASEAN funds passport Singapore Variable Capital Company (S-VACC) Australian Corporate Collective Investment Vehicle (CCIV) Hong Kong Open-Ended Fund Company (OFC) Mainland China-Hong Kong Mutual Recognition of Funds Not effective Slightly effective Don’t Know Moderately effective Highly effective Source: State Street 2018 Fund Strategy Survey Q: How effective do you believe each of the following initiatives will be to foster the growth of cross-border investing activity in APAC over the next five years?
  • 16. General16 Respondent Sample Region and Functional Area 21% 21% 21% 21% 16% Business development Product Sales Corporate strategy Distribution Functional Area 40% 28% 20% 12% EMEA North America APAC Latin America Region Source: State Street 2018 Fund Strategy SurveySource: State Street 2018 Fund Strategy Survey Q: In what country are you located? Which best describes your functional area?
  • 17. General17 Respondent Sample 33% 15% 41% 11% $10 bn – $49.9 bn $50 bn – $99.9 bn $100 bn – $499.9 bn More than $500 bn Asset Under Management (AuM) 20% 34% 35% 11% 0% – 9.9% 10% – 24.9% 25% – 49.9% 50% or more % of Cross-Border Product Offering Size and percentage of cross-border offering Source: State Street 2018 Fund Strategy Survey Q: What is the total of your firm’s assets under management as of year-end 2017? Of that total, approximately what percentage do cross-border products represent?
  • 18. General18 Client Segment Targets for Distribution DB pension schemes and official institutions are the main target segments for asset managers for product distribution Segments for Product Distribution 90% 75% 74% 74% 72% 61% 36% 6% Institutional – Defined benefit funds Institutional – Official institutions (e.g., sovereign wealth, central bank, etc.) Institutional – Insurance companies Institutional – Defined contribution funds Institutional – Other asset managers Retail investors, high net worth Retail investors, mass market Institutional – Other asset owners Source: State Street 2018 Fund Strategy Survey Q. Which of the following segments does your firm target for the distribution of products? (Select all that apply.)
  • 19. General19 Important Information The information in this document is accurate as of June 2018 This document is for marketing and / or informational purposes only, it does not take into account any investor's particular investment objectives, strategies or tax and legal status, nor does it purport to be comprehensive or intended to replace the exercise of a clients own careful independent review regarding any corresponding investment decision or review of our products and services prior to making any decision regarding their utilization. This does not constitute investment, legal, or tax advice and is not a solicitation to for products or services or intended to constitute any binding contractual arrangement or commitment by State Street and / or any subsidiary referenced herein to provide securities services. State Street hereby disclaims all liability, whether arising in contract, tort or otherwise, for any losses, liabilities, damages, expenses or costs arising, either direct or consequential, from or in connection with the use of this document and / or the information herein. This document contains certain statements that may be deemed forward-looking statements, which are based on certain assumptions and analyses made in light of experience and perception of historical trends, current conditions, expected future developments and other factors believed appropriate in the circumstances. Investing involves risk including the risk of loss of principal. The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without State Street express written consent. © 2018 State Street Corporation – All Rights Reserved State Street Corporation, One Lincoln St. Boston, MA 02111-2900 Tracking Number: 2161086.1.1.GBL.RTL Expiration Date: 07/31/2019