The presentation, held at "RFID in Retail" conference in Helsinki on 3rd October 2013, tells the story of RFID in Matranga jewellery stores, from the expectations to the solutions the technology offers and the ROI generated by this value innovation, through the challenges of the metallic environment and how they were overcome.

1. Paola Visentin, Global Communication
RFID technology:
a big change in operations for the Matranga
jewellery stores in Italy

2. Jewellery brand since 1896
2 stores in Sicily, each 500 sq/m
Turnover: 5 mln/€
1° Rolex Reseller in South Italy
Who: Matranga

3. to reduce the inventory time
anti-theft tool
sales support
What: looking for…

4. …the technology answer: RFID

5. …from the arrival in the warehouse
Since July 2011 each Matranga’s piece has an RFID tag,
attached at its arrival in the warehouse (safe)

6. 12k jewellery pieces (watches, rings, necklaces, bracelets etc.)
and wedding gifts

7. In-store inventory

8. In-store inventory

9. «fixed» inventory, anti-theft and
sales support

10. «fixed» inventory…
RFID customized architecture hidden under the table identifies 30
jewellery pieces placed on a tray

11. …anti-theft and sales support
The «RFID tables»
reports when a
jewellery piece is
NOT read, meaning
it’s stolen,
and gives all info
related to the specific
item during the sale

12. Inventory in the warehouse

13. Inventory in the warehouse

14. RFID challenge: the metal

15. RFID challenge: the metal…

16. …overcame by tests and ideal RFID architecture
Special RFID tags and antennas,
projected and created according
to performance and design
needs

17. Benefits & outcome: inventory
every 3 months,
taking 24 man/hour
Weekly,
taking 1 man/hour
-96%!

18. …last, but not least
The mobile identification enables an easier and quicker research
(in store or warehouse) of a specific piece, e.f. by price or brand:
when found, the mobile computer sounds an alarm
Real-time and reliable sell-out data:
- Matranga can process 75% of the watches order before the
customers confirm it;
- Sales forecast now more reliable and accurate, based on sold
volume in the past 3 years

19. RFID: the technology ally…
Key RFID components: mobile computer and tag

20. …thanks to the RFID Value Chain

21. «I’ve calculated a ROI of Jewel-
ID at less than one year, with
reduction of inefficiencies in the
store management, such as theft
and unsold jewellery pieces in
the stock»
Special thanks to Mr. Giuseppe Serafini

22. Paola Visentin
www.rf-id.it