Our Pitch at EXECOM more at hellasexecom.eu

1. Sfalma
the social debugging app

2. Company & Mission
Sfalma is an online service that collects and analyzes software
errors from web and mobile apps. We are a fully automated JIRA.
Our Misssion:
- Help developers build & deliver better applications with fewer
errors and keep them sane
Our Promise:
- Change the way we discover and solve software errors with
the use of advanced tools.

3. Problem: Errors happen
Clients give vague descriptions of errors.
Reading logs is difficult.
Mobile apps log are cumbersome or inexistent.
The context of an error is precious.
Most of the times we are not the only one who
committed the same error.
We can learn from the errors of others.

4. The Sfalma Solution
Software errors are sent to our servers.
We analyze and deduplicate errors and notify the
developers immediately.
One dashboard for all errors across all apps.
Notify the developers when a new error takes place.
Find common errors across applications and find
solutions and tips from Google Groups and
StackOverflow

6. Market Size
We are focused on mobile apps, therefore our target group is
mobile developers and agencies. The mobile app ecosystem
blossoms. Here are some rough figures:
Mobile apps revenues in 2010 was $6B in 2010
Mobile apps revenues will reach $25B by 2015
(marketsandmarket.com)
The mobile app ecosystem is going through a Gold Rush, but the
people who actually made money during the California Gold Ruch
were the ones that made the tools for the miners

7. Business Model
We provide Sfalma as SaaS (Software as a Service).
We charge developers/companies per month according to tracked
applications and features.
We have 3 levels of subscriptions:
Small Medium Large
5 tracked apps 20 tracked apps 50 tracked app
less features all features all features + support
~8$ ~20$ ~38$
Custom: Special arrangement for larger account, encryption etc

8. Technology
We build our service on Google AppEngine, a ultra scalable PaaS
(Platform as a Service) giving us the chance to offer great scalability at
low prices without the need for sys admins.
We use extensively Real Time technologies (Channel API),
MapReduce and several APIs such as the Github API.
We have build Sfalma plugins for Android, iOS, Ruby on Rails, Python
web apps and we look forward to work with the community in order to
provide similar offerings for Windows Phone 7, ASP.NET, Node.js,
Javascript, Drupal and Joomla.

9. Competitors
Commercial Non Commercial
Loggly Open Source tools
Hoptoad Elmah
GetExceptional GreyLog2
NewRelic Custom solutions
FogBugz Loggers
Logs
Scripts

10. Raise Awareness
Know thy customer: That 's why we participate in the best
tech conferences in the world. We already attended
DynCon 2011, MIX and we will participate at Google I/O
and organise a 2 week roadtrip at San Francisco / Bay
area.
Affiliate with some top bloggers and evangelists.
Google AdWords and Facebook campaigns.
Organize a hackathon.
Sell through our professional network.
Press coverage

11. Team
Panagiotis Papadopoulos Jon Vlachoyannis Niobium Labs
(Cofounder) (Cofounder) (Strategic Partner)
5+ years in web 10+ years in the Leading mobile app
development software industry company in Greece
fbFund alumni distinctions from EU, Experienced in iOS,
blogger NATO Android dev
Community organiser: instuctor at UN Huge professional
Athens Ruby Meetup, Community Manager network
GTUG, GreeceJS @ GTUG Greece Well established
perfectionist data ninja Marketing gurus
@panosjee @jonromero @niobiumlabs

12. Thank you !
We launch our alpha version on Tuesday, 19th April at Colab Workspace.
You are invited!
E: info@sfalma.com W: www.sfalma.com T:
@sfalma