Marketing plan for RIM stressing all

1. Panos Anadiotis
BLACKBERRY
Blackberry 10 to save Blackberry
..to save BlackBerry

2. WHAT ?
Initiate the greatest comeback in the tech history
Regain market share, satisfy the believers.. the BlackBerry people
Increase sales by 20%
STABILIZE

3. TARGET AUDIENCE
the
BlackBerry
people

4. WHY.. TO BELIEVE
BlackBerry - A “start-up” with a huge legacy
Blackberry is taking it to the next level
Productivity & Image
BB10 is not a TOY
It is a TOOL
Status Symbol

5. 1
HOW
2
3
Carriers
#digitalpresence
Mobile
TV & Radio
Streets: Billboards, Posters etc.
Personalized demonstrations to businesses
WORD OF MOUTH