Start Up: Deli Genie Industry: The first mobile deli. You can order anything you want from anywhere you want and it will be delivered anywhere you want. There is only one condition - You have to be a true New Yorker.

2. OVERVIEW
MOST if not all delivery services like
Or
can only receive and fulfill orders
from one place at a time.
When shopping for FMCG products and food,
consumers prefer situations where they can
purchase several products at a time from a single
place - like grocery shopping or going to the deli,
where the options are limitless.

3. TRENDS
 Online Shopping
of Internet users say they’ve bought
grocery items online.
of consumers say they learn about
food via social networking, and
say they learn about food via websites,
blogs or app
 Mobile Shopping
 Lifestyle

4. INSIGHT
Convenience means not
having to limit your choices.

5. POSITIONING
Deli Genie is the FIRST 24-hour
delivery system that acts like your
very own concierge, making sure that
you have time to focus on what’s
really important in your life.

7. COMPETITION
primary
websites that provide delivery service
e.g. delivery.com
secondary
stores that have their own delivery service
e.g. pizza, wholefoods

8. WEBSITES

12. APPS

16. TARGET

17. STUDENT

18. YOUNG PROFESSIONAL

19. MISSION
make new yorkers’ lives easier and more efficient.
our goal is not to sell stuff, we want to help new yorkers get what they want fast and easy.
VISION
our vision serves as the framework for our roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
people customer satisfaction is the king
maximize long term return to shareowners while being mindful of our overall
profit responsibilities
consistency set the standards high and keep them him

20. what is our
?
# OF USERS | FREQUENCY
create a customer base of 100 people
be the go to app for all the new yorkers’ chores
businesses to approach deli genie to advertise in our app
get bought
provide many options to keep the users engaged / spend time to pick a product

21. experience it..

22. experience it..

23. DELI GENIE
MOBILE APP

24. SPLASH SCREEN

25. LOG IN

26. MAP

27. CATALOG/MENU

28. CHECKOUT

29. MARKETING
STRATEGY

30. EMAIL CAMPAIGN
 Collect Email Database
• Sign up – create an account
• Sign up to be a guest
 Invite Users & Call to Action
• Landing page
• Promotion Event: 10% off for the next order
• New Features in App & Web page
 Social Media Sharing

31. SOCIAL MEDIA CAMPAIGN
•Connect to Facebook
–Login Facebook accounts
–Get one free shipping after 10 posts/shares on FB
•Partner with Yelp
–Put our button
•Twitter
– #deligenie

32. OOH CAMPAIGN
-
Uniform (Red)
Bicycle & MotorCycle (Red)
Unique Shopping bag
Do we deliver Products-----NO
Service
s

33. GUERILLA MARKETING IN SCHOOLS
Lazy at home?
Need an Aide?
Don’t want to go
outside?
We are coming to
you!

34. PAID SEARCH

35. KEYWORD
RESEARCH

37. # of people who download App
# orders received every day
# of reviews
# of shares on social media

38. WHAT DOES THE FUTURE LOOK LIKE?
• Generate larger amount of awareness
through the NYC
• Millions downloaded of the App
• Increase the labor forces
• Delivery guys just around the corner
• Partnership with local stores

39. THANK YOU!
Q&A

40. REFERENCES
http://www.usatoday.com/story/tech/2013/12/11/amazon-grocery-sanfrancisco/3986439/
http://www.hartman-group.com/downloads/the-online-groceryopportunity-2012.pdf