The biscuit industry in India is worth Rs. 3000 crores annually and is categorized into organized and unorganized sectors, with the organized sector accounting for 65% of turnover. Britannia Industries is one of the top biscuit brands in India with a 38% market share. Established in 1892, Britannia's most popular brand is Tiger biscuits. Parle Products also ranks among the top biscuit brands in India with a 30-35% market share. Its popular brands include Parle-G and Hide and Seek.

1. Presented by
Pankaj Singh
Batch 2011-13
Vamnicom,pune

2.  The biscuit Industry in India accounts for a total turnover of ` 3000
crores. India is considered to be the third largest biscuit manufacturer in
the world only after USA and China. India's biscuit industry is
categorized into the organized and unorganized sectors. The organized
sector of the Indian biscuit industry accounts for 65% and the
unorganized sector accounts for 35% of the total turnover

3. Based in Bangalore Britannia Industries Ltd is reputed as being one of
the top biscuit brands in India. The company was established way back
in 1892 and till today has managed to maintain a distinctive position in
the Indian biscuit industry specially with its most popular brand called
Tiger. Britannia holds a 38% market share in the biscuit industry in India.
Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For
FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr.
Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis,
Marie Gold, NutriChoice, Timepass, Little Hearts

4.  Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit
brands in India. The company has 7 manufacturing units of its own and
51 manufacturing units on contract. Accounting for about 30-35% of
market share in the biscuit industry .
 Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano
,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle
20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

5. Surya Food & Agro Ltd manufacturing and sells biscuits under the brand
'Priyagold'. Counted as among the top biscuit brands in India Priyagold is
considered to be one of the best evening tea biscuits. The Company has
three manufacturing units located in Greater Noida, Lucknow and Surat.
Key Products : Classic Cream , Butter Bite ,Kids Cream ,Bourbon ,Big
Boss ,Marie Lite ,Magic Gold ,CNC ,Cheese Cracker ,Snacks Zig Zag ,Don
,Coconut Crunch ,Cheez Bit Classic Salt ,Chatpata

6. The famous ITC Group ventured into the biscuits market in July 2003
with the introduction of the Sunfeast range of biscuits. Sunfeast
currently holds a market share of ~10% is surely on its way to becoming a
top biscuit brand in India
Key Products : Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast
Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream ,Sunfeast
Snacky ,Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Benne Vita
Flaxseed Biscuits ,Sunfeast Special


7.  Anmol Biscuits Ltd : Anmol is a popular brand of eastern & northern
region, having manufacturing facilities in W.B & U.P.
 Key Products : Lemon Mazaa , Funfill Choco Vanilla , Yummy - Milk
Cream , Tip Top Kajoo Kurkure Masala, Coconutty , Thin Arrowroot ,
Marie,2 in 1, Butter Bake , Cream Cracker , Dil Khush , Dream Lite , E-Time
, Funfill Orange , Funfill Rich Chocolate ,Golmol ,Jadoo ,Marie Time ,
Snackles ,Milk Made

8. 15%
2%
4%
7%
38%
34%

10.  Bread is a hygienically manufactured and packed snack food product
available at comparatively cheap prices. Major consumers of bread are
people from the lower middle class and economically weaker segments
consuming more than 90 per cent of the bread industry's total
production. Bread is low margin-high volume based processed food and
bread making is a labor intensive process

11.  The two major players i.e. BIL & MFIL are having a market share of 10-
12 percent and 7-8 percent respectively. Apart from these two, there are
few large regional players such as Spencers in South India, Vibbs in
Maharashtra, Kitty and Bonn in Punjab, 365days in Delhi
NCR, Haryana, etc and Harvest Gold and Perfect in Delhi & NCR