Lovemarks Presentation - Brand Pioneers April 9 2013
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Lovemarks Arjan Kapteijns – CEO Saatchi & Saatchi Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
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Lovemarks Presentation - Brand Pioneers April 9 2013
- 3. Saatchi & Saatchi Nothing is Impossible Lovemarks
- 6. LOVEMARKS are brands, products or entities that are capable of creating Loyalty beyond Reason
- 8. BRANDS EARN LOYALTY FOR A REASON
- 9. LOVEMARKS EARN LOYALTY BEYOND REASON
- 10. BRANDS ARE OWNED BY COMPANIES
- 11. LOVEMARKS ARE OWNED BY PEOPLE WHO LOVE THEM
- 13. LOVEMARKS EARN LOVE AND RESPECT
- 18. 18
- 19. 19
- 21. LOVEMARKS ACCELERATE PERFORMANCE
- 22. THE LOVEMARKS EFFECT A US$ 1,000 investment in 1998 would have yielded a shareholder in Lovemarks defined portfolios $3000- $2000- -- Lovemarks Portfolio -- S&P 500 Portfolio $1000- Source: The Lovemarks Academy
- 23. The bottom line case for the FoE way
- 26. Defend Promote you you Forgive Challenge you you
- 27. The journey LOVEMARKS to a Lovemark Advocacy Known for things that I care about Known for things that are different Known for good things Known for something Known Unknown Source: Harvard Business Review
- 29. Beware the LOVEMARKS Differentiation Trap Advocacy Known for things that I care about Known for things that are different Known for good things Known for something Known Unknown Source: Harvard Business Review
- 30. How do we advance the journey?
- 31. IDEA 1 UNLEASH A LOVEMARKS ORGANISING IDEA
- 32. Truth about about A Lovemarks People your Organising Idea is authentic and business inspiring to people and partners internally and externally INSIGHT It is an idea that everyone can rally around in harmonious and united action Lovemarks Organizing The Organising and one that helps Idea for a you make choices- Idea brand gives about what to do direction to all and about what not activities going to do forward
- 33. Encourages Fuels Focuses on Empowers creativity athletes imagination development
- 34. Video: BGH Dad in Briefs or Papers Sleepworker
- 35. Organising Idea Empowering athletes Creative Expression Just do it
- 36. BENEFITS OF AN ORGANISING IDEA People will know what cause they are fighting for Why they bother putting on the gloves The Lovemarks Academy
- 37. Company (management) Internal marketing External marketing ´enabling the promise´ LOVEMARK ´setting the promise´ ORGANIZING IDEA Employees Customers Real time marketing ´delivering the promise´
- 38. ASA ORGANISEREND IDEE: DE TALENTVERSNELLERS
- 42. will forget what you said, people will forget what you did, but people will never forget how you made them Maya Angelou